GoHighLevel Review (2021) – Is It The Best New CRM?

September 30, 2021

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In this GoHighLevel review we’ll help you determine if this marketing and sales platform is the right system for you and your clients. 

You'll see how it works and how using GoHighLevel can help your company. 

We’ll go through pricing, features, integrations, and more so you can make an informed decision for your company or marketing agency.

What Is GoHighLevel?

Product Reviewed: GoHighLevel - Summary

  • Pricing: $97 - $794 
  • Product rating: 4.5 / 5.0 Stars
  • Published: March 8, 2021 
  • Last Updated: March 28, 2021

TLDR; Summary: GoHighLevel (HighLevel) is marketing automation software designed to help you get more leads, sales, and customers.

GoHighLevel helps you with all your sales and marketing needs on a single platform. 

First, let’s clear up some confusion around the name of the company...

The company and product name is actually, “High Level,” but the company wasn’t able to get that domain, so ended up with “GoHighLevel.com,” resulting in some confusion, but the end result is many call the software GoHighLevel. 

In a nutshell, GoHighLevel is a CRM and marketing platform for marketing agencies and businesses to get and keep more customers. The software’s primary goal is to help business owners to find more customers, nurture more sales leads, keep the customers they currently have and grow their businesses with smart marketing tools.

With a website builder, CRM, landing page and funnel builder, email marketing and marketing automation (call tracking, SMS, voicemail drops), and more all available in one easy to use digital marketing and sales platform, GoHighLevel stands out as one of our favorite new SaaS tools in the marketing landscape for the last few years.

Instead of having many different services for your marketing and sales needs, GoHighLevel bundles all those tools together on one easy to use platform. It streamlines the process for you so you can focus on fulfilling your customers' needs.

HighLevel is filled with tons of useful tools and the web app is pretty easy with a quick learning curve. These features work together seamlessly to make helping customers a smooth and rewarding experience for both sides.

Full GoHighLevel Review - Everything You Need To Know 

In this Go High Level Review, you will learn everything you need to know about this new CRM and all-in-one marketing and sales system all about the service. 

You’ll learn who can benefit the most from using the software, see some of the best and most useful features, and learn everything you need to know about High Level pricing.

You will also see how the whole marketing system works together, which will give you an idea of how much you can do with it.  

Let’s dive in and see who can benefit the most from using GoHighLevel.

Who Is GoHighLevel For?

GoHighLevel prides itself on being made for marketing agencies by an agency.

It can help marketers, agencies, sales teams, sales pros, entrepreneurs, local businesses, and anyone trying to find marketing and sales solutions. It is a complete online marketing platform for everyone who wants to maintain and grow their company. 

High Level is an excellent system for anyone who wants to consolidate their marketing resources. If you feel like you are spending too much time and money on various marketing tools, this single platform can make your marketing activities more efficient and save you time. 

In GoHighLevel reviews, people also ask about how easy it is to switch platforms. 

Even if you're not tech-savvy, GoHighLevel customer service can help you switch over to their system and experience all the perks of an integrated marketing and sales platform. 

They are available 24/7 to help make the transition painless. The GoHighLevel youtube page also has tips and tricks that can help.

Summary - What Can GoHighLevel Do?

If you’re using a ton of different tools to glue together your marketing systems, GoHighLevel can help you consolidate everything in one place so you can ditch your expensive tools, and in this GoHighLevel review we’re going to break down all the most important aspects of the app.  

With GoHighLevel you can:

  • Build your full company website and connect it to your domain (you get website templates and easy domain tools)
  • Build sales funnels, share your funnels with clients or prospects, and even import ClickFunnels funnels to make switching painless
  • Manage your own marketing campaigns and manage multiple clients with client accounts 
  • Create membership sites to educate prospects and deliver digital products (kiss Kajabi and the likes goodbye!)
  • Manage prospects with a built-in CRM (so you can ditch your expensive CRM software)
  • Create awesome email marketing campaigns, autoresponders, and more (say goodbye to Active Campaign and the likes!)
  • Create SMS marketing campaigns, call tracking, voicemail etc. 
  • And so much more.

Next let’s go into pricing and break down the different Go HighLevel plans so you make the best pick for your company.

GoHighLevel Pricing - Is It Worth The Cost?

Now that you have seen what the system can do for you, you may be wondering if the GoHighLevel pricing is justifiable for your business and needs. The program comes in a few different tiers that offer additional features and options. 

You can find which plan gives you the tools you need the most and then get started.

Go High Level Pricing

A huge value proposition for HighLevel is that they help you consolidate your marketing software in one place and ultimately save money.

Take a look at how much you can save on your complete marketing stack: 

GoHighLevel Pricing Plans

Let’s go through all the options.

Go High Level 14-Day Free Trial 

You can try HighLevel for 14 days absolutely free. Just head over to the website, and enter some basic information like your name, email, and phone number to create your GoHighLevel login. Then you have to pick your desired tier: the Agency Starter Account or the Agency Unlimited Account. 

After you register your account, you’ll be asked to put in your credit card, but won’t be charged immediately. 

At the end of 14 days, if you don't cancel your membership, you will be charged the price of the plan you chose to try out. 

During that 14 days, you will be able to use every feature in the High-Level pricing tier you selected. You’ll be able to test out the full system and see if it can help your business. 

Agency Starter Account, $97 Per Month

With the Agency Starter Account, you will get access to everything you need for a single business. This tier opens up most of the features offered by the system for one business.

You get access to all of the main tools plus It gives you access to Twilio, which provides you with the GoHighLevel API for two-way texting. You can also set up a Mailgun account, which allows unlimited sending. 

The agency plan gives you access to one account login, either for yourself or for a client... you don’t get unlimited sub-accounts unless you’re on the Agency Unlimited plan.

The agency plan is an excellent option if you are new and are just starting to wade into the world of marketing. It is a great place to start, just like the name says.

Agency Unlimited Account, $297 Per Month

The Agency Unlimited Account comes with all the features you get with the Agency Starter Account with some added benefits like sub accounts.

You can make as many accounts as you need for clients and other businesses. It also allows you to make a branded desktop app. You can customize the app to feel unique to your business when your client and customers visit it.  

The Agency Unlimited Account is an excellent option for businesses of any size. It lets you create a personalized customer experience that will help you stand out. 

GoHighLevel White Label Option, An Additional $497 Per Month

The White Label Option is an add-on that you can use with the Agency Unlimited Account. It is an additional $497 a month for a total of $794.

gohighlevel white label option

It gives you the ability to make a customized mobile app. The app allows you to provide a unique mobile experience for your customers, and to access your data from your phone. You can also use a personalized Zapier zap that looks great for your company. 

The GoHighLevel White Label Option allows you to market yourself in more unique ways. 

You’ll be able to add a new revenue stream for your agency and provide a more professional and sticky user experience for your clients. This personal design will help your company stand out from other companies. It makes your brand more noticeable and recognizable. 

Click here to learn more about the white label option.

GoHighLevel Annual Discount

Currently, there is no annual payment option for GoHighLevel. With no yearly payment, there is no discount. Right now, you have to pay by the month for all the different plan levels. You can cancel your plan at any time, and there are no annual contracts.

GoHighLevel Supercharged Pro SaaS Plan (High Level SaaS Plan)

 A new plan was recently added to the High Level pricing lineup called the Pro SaaS plan, which allows you to essentially create your own SaaS business reselling High Level and all of it's features.

High Level SaaS costs $497/month for unlimited access.  

You'll need a pro High Level account to set up High Level SaaS.

Does GoHighLevel Have An Affiliate Program?

You might be wondering if GoHighLevel has an affiliate program, and the answer is YES!

The GoHighLevel affiliate program can allow you to make money for new accounts on Go High Level. You gain a 40% recurring commission for every member you sign up

Go here to sign up for the GoHighLevel Affiliate program.  

GoHighLevel Features - What Do You Get With Go High Level?

GoHighLevel is packed full of tools to help you grow your company and empower you to control many different aspects of your sales and marketing experience. 

You gain access to so many tools and options that it is hard to list them all here, plus they’re always adding new features.  

Let’s go through each major functional category of the app so you can get a broad idea of what you’ll get.

High Level CRM & Sales Features

GoHighLevel’s website state’s that it’s helping you, “build the agency engine,” by giving you all the tools you need to grow and scale your marketing agency. 

You get tools to capture, nurture, and close prospects, and it all centers around their integrated CRM (customer relationship management system). 

The High Level CRM makes it easy for you to interact with more prospects with less work, follow up with leads, and manage nurturing campaigns. 

You can create Smart Lists of leads and clients so that you can find groups and target them with marketing specifically designed for them. 

Take a look at the CRM interface packed with leads for one of my campaigns:

GoHighLevel CRM Dashboard

What’s included in the Go High Level CRM?

  1. Main Dashboard - get an overview of all your marketing and sales activities.
  2. Opportunities Dashboard - track and manage all your leads in the funnel (shown in the image above).
  3. Contact Management - manage your contact’s details, add tasks, notes, appointments, etc. 
  4. Conversations Dashboard - see a feed of all your SMS, email, and calling conversations in one place.
  5. Call your leads directly from the dashboard
  6. Add your leads to different automations for voice, email, SMS, etc. 
  7. Manage multiple clients logins on the Agency Plan Unlimited.

How does it compare to other CRMs?

The big name CRM’s like Hubspot, ZoHo, Salesforce and Pipedrive still have their place, especially for enterprise companies, but for sheer effectiveness and pricing, they can’t match HighLevel for a smaller businesses’ needs. 

With GoHighLevel, you not only get the CRM, but the entire marketing suite to power your lead generation efforts.

GoHighLevel Funnels & Websites

GoHighLevel Funnels and landing pages allow you to bundle many of the platform's features together to bring leads through a system that helps convert them into new customers. 

A well designed sales funnel does this using surveys, forms, and landing pages that gather their information, while keeping the customer engaged.

We’re big funnel builders here at ChillReptile, so seeing this feature integrated with a CRM and other sales tools was like a lightbulb moment for us.

Duh! Why wouldn’t your CRM, email tool, and marketing automation platform not give you the tools to build high-converting sales funnels? 

With GoHighLevel you can build any type of funnel you want, take payments, collect leads, and more. 

Take a look at the funnel interface:

GoHighLevel Funnels

One thing we love about GoHighLevel is the ability to import ClickFunnels pages that you own, making it super easy to migrate your funnel sites over to High Level.

For the purposes of this Go High Level Review, I’m not going to show all of their landing pages, but take a look at one of my funnel templates that I rebuilt in High Level with a quick import:

import clickfunnels funnel into gohighlevel

How does it compare to other funnel builders?

Overall the GoHighLevel funnel builder performs really well. 

It’s really intuitive and feature packed, and you can build almost any kind of funnel or landing pages you can imagine.

Unfortunately, compared to competitors like Kartra, ClickFunnels, and Simvoly, you don’t get a ton of pre-designed funnel templates and pages to start from, but you do get quite a few templates built for local businesses. 

Take a look at our GoHighLevel Vs ClickFunnels post to compare GHL with the top funnel builder on the market.

How does it compare to website builders?

GoHighLevel is no WordPress, but when it comes to building your marketing agencies website, you’ll be pleased with the features and results. 

You have ready-made website templates available for you to customize right in the app, and the whole thing is integrated with your marketing stack.

GoHighLevel Marketing Automation

GoHighLevel equips you with powerful marketing automation systems and tools, and while there is a bit of a learning curve considering how powerful the system is, once you get the hang of it, you’ll realize just how much more powerful it is than tools like Kartra.

You can build email marketing campaigns, trigger email automations, follow up with SMS automations, and trigger ringless voicemail drops (and a ton of other features).

SMS & Chat options allow you to create many different text templates. You can then use your smart lists to target specific groups, send out customized texts, and even have 2-way text conversations right in your GHL dashboard. 

You can also automate your Facebook Messenger ads within GHL and add a chat widget to your website, giving you even more ways to reach your leads and customers. 

Campaigns allow you to create specific marketing campaigns and launch them to your list of prospects: 

gohighlevel review

Build complete websites with Go High Level

GoHighLevel Triggers allow you to build automations that are triggered based on events on your site, or in your CRM:


How does it compare with other marketing automation tools?

Compared to tools like ActiveCampaign, InfusionSoft, or HubSpot, you might think GoHighLevel falls short, however I’d argue otherwise.

Most businesses don’t need every single marketing automation feature under the sun, instead they need tools that just work and empower them to make better marketing decisions and get more customers.

GoHighLevel has a very thoughtfully put together suite of marketing automation tools designed to help you with your customer acquisition efforts, and while it may not be as feature rich as Active Campaign (for example), what you do get with GHL is intuitive, powerful, and most importantly integrated with their entire system.

Calendar & Appointment Setting Tools

High Level's Calendar tool allows you to automate your appointment setting process. 

You are still in control of the calendar and can set when prospects can book your appointments and manage your calendar right from within the GHL dashboard.

With the GoHighLevel Calendar, you can send people directly to an appointment booking page, add a widget anywhere on your site, and trigger automations based on calendar events.

GoHighLevel Calendar

How does it compare with other Calendar tools?

In our opinion, the GHL calendar tools beat anything on the market because they’re integrated with your entire marketing stack.

Compared to tools like Calendly, you’ll find it refreshing that you don’t have to integrate your calendar appointment setting tool with everything you do.

The Dashboard & User Interface

The Go High Level Dashboard gives you an overview of how your business is doing:

 gohighlevel user interface

The dashboard shows you a breakdown of conversion rates and helps you know what strategies are working and which ones are failing. 

Overall, the user interface is easy to navigate and a huge improvement over tools like Kartra or ClickFunnels. 

At a glance you can: 

  • Get a breakdown of your marketing pipeline
  • See how many opportunities are in your funnel
  • See what stages your leads are at
  • See the overall value of your pipeline
  • See conversion rates
  • Initiate a phone call to a lead
  • Access all of the marketing tools
  • And a ton more.

GoHighLevel Email Marketing

The GoHighLevel Email builder allows you to create unique emails and automations that you can send to clients. 

Using drag and drop technology, it is simple to create professional emails and digital marketing automations.

Campaigns allow you to create and schedule different email campaigns and can be found in your Marketing tab. 
gohighlevel email marketing

You can build and coordinate emails, texts, voicemails, and many other tools so that they work together to get the best results to build your customer pool.

With GoHighlevel Campaigns you can:

  • Create email automations
  • Create email + SMS templates to reuse
  • Send broadcast emails
  • Create forms and build your email list
  • Import/Export your email list
  • Create email segments and send to them in bulk
  • Build surveys to segment your list and site visitors
  • Integrate your email campaigns with SMS, calling, and voicemail drops
  • Create automation triggers to trigger your campaigns based on contact behavior or actions
  • Manage your list and so much more.

GoHighLevel Membership Sites

With GoHighLevel Memberships, you can create content for either free or paid access. 

With the membership, the client gains access to your training material. It allows you to have more control over the content you put out. You can even build GoHighLevel courses to sell as an additional income source. 

Building a membership site in GHL is easy and fast and can be integrated with your main site and sales funnels as well as your marketing tools.

gohighlevel membership sites

How does it compare to other membership site builders?

Honestly, the GHL membership site building system leaves a lot to be desired. Compared to other tools like Kajabi or even ClickFunnels, it almost feels like an afterthought. 

It’s clunky and not very customizable. On the other hand, since it’s integrated with everything else you get, it’s better than nothing.

Reputation Management

Reputation Management helps you send out review requests and manage your online reviews. These requests can help you create positive reviews for your company, which can help attract new clients.

With the Reputation Management feature you can:

  • Send requests to your list to review your company
  • Track and manage your current online reviews (Google for example)

Mobile App

One thing that really sets GHL apart from the competition is the mobile app. 

The Mobile App gives you access to the main CRM tools from the platform.

With the mobile app you can:

  • Access Conversations and connect with prospects
  • View and access your Opportunities in a Trello-like interface
  • Manage your Calendars and Appointments
  • Manage your Contacts
  • Manage Review Requests
  • Get dashboard reporting
  • And a ton more.

Compared to similar tools on the market, the mobile app is a huge bonus for sales teams, giving you at-a-glance access to all your marketing activities in your pocket.

GoHighLevel Integrations

Go High Level allows you to use all of these features on the same platform. This integration lets you combine them and use each of these tools together to give you outstanding results. 

For example, integration allows you to use the calendar with the High Level funnels seamlessly. You don't lose anything when combining certain features. It ensures that you and your client get the best experience from the system's interactions. 

GoHighLevel training is available from both the companies support and from the community they have created. These lessons can help you learn how to use integration to its fullest to grow your company and get new clients. 

GoHighLevel Review - Pros and Cons


  • Free 14 day trial
  • Complete website builder with funnel builder and membership options
  • All-in-one system allows you to ditch separate, more expensive programs
  • Built-in email systems, SMS marketing, and automation tools
  • Agency portal and white labeled options are great for client work.


  • You can't integrate with email tools (only SMTPs)
  • Not as many integrations as some of their competitors
  • It takes longer to learn than some of their competitors
  • There are so many features it can overwhelm new users
  • Customer support is underwhelming at best

Top GoHighLevel Alternatives

There are a few other software alternatives out there that we took a look at for this GoHighLevel review that can help you with your sales and marketing if GoHighLevel doesn't fit your business. Here are some of the most popular GoHighLevel alternatives.


Kartra combines your sales and marketing needs with an intuitive funnel builder, landing page builder, and lead generation tools all in one place. One of the places it shines is email marketing. It is more integrated than GoHighlevel, but it offers less customization. It can also be a little more expensive than High Level, especially if you need more accounts.


ClickFunnels can offer you many of the same features for marketing and sales. However, when you look at GoHighLevel vs ClickFunnels overall, ClickFunnels is more specialized in creating funnels, as its namesake implies, but it offers fewer overall features than GoHighLevel and doesn’t try to be an “all-in-one” system.

Like ClickFunnels, you can create sales funnels and membership sites and create email campaigns with HighLevel, but HighLevel goes much further with built in CRM and marketing automation tools to help you get (and keep) more clients.


Hubspot is another good sales and CRM platform for new companies. When you compare GoHighLevel vs Hubspot, you see that Hubspot offers freemium services that can get a company started with the platform with no initial investment.

GoHighLevel Review - Final Thoughts... Should You Get It?

When you get tired of paying for all of your separate services for sales and marketing, and you're looking to streamline, GoHighLevel can help you. 

In this GoHighLevel review, you saw what the system is capable of and how it can help you take control of your clients and prospect list. You can create campaigns and funnels that will help you convert more leads into customers, and track them all with their integrated CRM.

GoHighLevel is best for marketing agencies, local businesses, consultants, sales pros, and b2b companies that need an all-in-one system. 

If you have a high-touch sales process requiring phone calls, text conversations, demos, etc., then GHL is a better option than other funnel builders and all-in-one marketing platforms, as it’s been designed from the ground up to help sales teams close more business. 

GoHighLevel can help you build your business, monitor your brand with reputation management, get more leads and sales, and keep track of your social media efforts. 

It will help you keep existing clients, grow your client pool and increase your profits.

If you are looking for a marketing and sales platform that combines automation with funnels and websites, GoHighLevel may be right for your business or agency.

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I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

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About the author 

Sam Rexford

Hey! I'm Sam, owner at ChillReptile.com. I'm a 9-5 escape artist marketing geek, sales funnel freak, blogger, and affiliate marketer. You can learn more about me here.

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