GoHighLevel Vs ClickFunnels (The Surprising Winner)

In this GoHighLevel vs ClickFunnels side-by-side comparison post, we're going to help find the best tool for your business.

Both platforms come highly recommended for sales funnels, email marketing automation and selling online.

While ClickFunnels is one of the best funnel builders available and helps online business owners build high-converting sales pages and sell more products and services online, High Level is a new platform built-for agencies that need more leads, customers, and CRM capabilities (with many of the same capabilities as ClickFunnels) integrated with their digital marketing campaigns.

In this post, we’re going to review GoHighLevel and ClickFunnels and help you decide the best solution for running your online business.

Let’s jump right in and see who wins the ClickFunnels and GoHighLevel battle!

Take a look at this google trends graph below to get an idea of the relative popularity of these two tools over the last year:

Side By Side Comparison

The section below will explore how Go High Level stacks up to ClickFunnels. You’ll be able to compare both platforms with a side-by-side format based on their features, ratings, pricing, and more easily.

NOTE: The side by side view is only available on desktop, not mobile.

What Stands Out For Us When Reviewing These Two Tools?

ClickFunnels and GoHighLevel are both amazing marketing platforms, as a funnel builders and sales tools.

GoHighLevel was built mainly with digital agencies in mind. Its value proposition is to help you grow your agency by giving you the right tools, support, and resources for your marketing efforts.

Using GoHighLevel is intuitive, and inside you’ll find a combination of tools that allows you to build full-featured websites, track conversion rates, voicemail drops, create sales campaigns, sales funnels, surveys, and forms to capture new leads and potential customers.

The backbone of the platform is a suite of sales tools to nurture sales leads into customers. You can create automated follow-up campaigns to engage your leads via various channels (email, SMS marketing, call tracking, voicemail drops, and even Facebook messenger).

GoHighLevel allows you to customize messages, automate leads booking to your calendar, and leverage the built-in AI and machine learning system to manage your audience engagement. And you also get membership area tools to manage online courses and create a community for your clients or your agency. 

GoHighLevel has a pricing plan similar to ClickFunnels. You’re offered a 14-day free trial to test out its features and you can upgrade later to its paid plan at $97 and $297 monthly.

ClickFunnels is the #1 solution for sales funnels on the internet. It features a stack of tools that let you build a sales funnel and sell your products (or services) online from one place. No need to learn how to code or gain any technical ability to use ClickFunnels.

You get a range of features including:

• Drag-and-drop page builder
• Sales funnel templates
• A/B split testing
• E-commerce
• Domain hosting
• Analytics
• And more

As an addition, you get Actionetics; a tool used for email follow-up campaigns and marketing automation. You’re offered the first 2 weeks to use ClickFunnels free before upgrading to its paid plans at $97 and $297 (with Actionetics).

Which Is Best For Sales Funnels?

Both platforms offer the ability to build high-converting sales funnels.

Like ClickFunnels, High Level’s drag-and-drop page builder lets you build mobile-responsive, landing pages and sales funnels in minutes, section by section. And you can save each section as a template and reuse them later. 

For each funnel created, you can see analytics, add custom meta tags for SEO and install a live-chat widget.

And, like ClickFunnels, the HighLevel funnel builder is effortless to use. One thing I love is how you can easily connect the built-in forms, booking calendar, and more to your sales funnels seamlessly. 

Another unique feature is the ability to import funnels from ClickFunnels directly into GoHighLevel's builder. 

Unfortunately, you can only natively integrate with the Stripe payment gateway to get paid at the moment which is one big disadvantage. Plus, GoHighLevel has fewer third-party integrations in comparison to ClickFunnels so you're forced to use Zapier for most integrations.

Meanwhile, ClickFunnels features a top-class sales funnel builder that's built to help you get more leads and sales. The platform features an easy-to-use, drag-and-drop page editor, sales funnel templates, upsells, and more in one dashboard to build digital marketing campaigns that convert.

You can split test your funnel pages, and optimize conversions using detailed performance analytics. Without a doubt, sales funnel building is ClickFunnels’s sweet spot and primary strength as a software solution.

WINNER: ClickFunnels. ClickFunnels is still the top choice for building a funnel and has more features, payment gateways, and third-party integrations.

Which Is Best For Email Marketing & Automation?

GoHighLevel has a feature called Campaigns where all your contact engagement activities take place. You get to run your campaigns across a range of channels including emails, SMS, and voice calls.

While in Campaigns, you can set up a time interval that your marketing messages will be sent and also do a little automation there. You get to set up a "when" or "if" condition which allows the system to take action on a lead when that lead triggers the automation by meeting your set conditions.

A cool feature in GoHighLevel is "next campaign" which forwards leads of an underperforming campaign to a separate nurturing campaign. And you can set goals and then turn on the "stop on response" feature so the system terminates an automation sequence once your set goal is met by the lead.

You also get access to dynamically organize and segment your contact lists with Smart lists. And then you can tailor an automation campaign to specific smart lists via email, text message, or voice calls, with built-in call tracking.

Finally, GoHighLevel lets you save your automation triggers from each campaign under various folders for the sake of being organized.
ClickFunnels’ email marketing and automation side is called Actionetics and comes on the Platinum plan for $297 monthly.

The tool helps you segment your email lists into smart lists using automation triggers that you set. And then, you can build “Follow-up Funnels”; an automated series of emails working with your sales funnel to engage your audience and get them to take your desired actions.

WINNER: GoHighLevel. Actionetics doesn't offer you as much email automation functionality as you’ll get with GoHighLevel, and Go High Level helps you track across multiple channels (SMS, Voice, social media) making it great for sales pros.

Which Is The Best Price For The Money?

Which is the best price, High Level or ClickFunnels?

Both platforms offer similar pricing models, starting with a 14-day free trial and paid plans at $97 and $297.

ClickFunnels has two main pricing tiers for $97 (Starter plan) and $297 (ClickFunnels Platinum plan) monthly. The starter plan is somewhat limited making the $297 option the desirable option with unlimited features along with Actionetics.

GoHighLevel offers three plans to grow your agency; the Agency Starter plan for $97, the Agency Unlimited Account for $297 monthly, and the Go High Level White Label option (an additional $497/month upgrade from the Agency Unlimited plan).

WINNER: Judging from the number of tools you get, GoHighLevel offers the best value for money as an agency owner, B2B, or sales pros. If you're an agency, use GoHighLevel. For digital products and funnel building, use ClickFunnels.

Which Is Best For Agencies, ClickFunnels, or Go High Level?

For agencies and B2B business owners, GoHighLevel comes out on top as the clear winner.

Combined with the sales funnel builder you get a ton of features built specifically with sales teams and agency owners in mind, and the whole package gives you a serious advantage.

You can build a funnel to automate your appointment setting and lead generation which natively integrates with the High Level Calendar app, email and SMS marketing follow-ups, and a CRM. 

For the price Go High Level is an amazing deal for agencies looking to scale customer acquisition or to use the software for their clients, and while you can easily do the same with ClickFunnels, you'll need to glue together a ton of 3rd party tools like a CRM, calendar appointment setting app, and more.

The White Lable plan for agencies really sets High Level apart from ClickFunnels. With the white label plan, you can rebrand the entire app and use it with your clients or sell it as your own SaaS in order to add additional revenue streams and raise the perceived value of your offerings.

WINNER: For a marketing agency, B2Bs, service providers, and sales teams that want to integrate a CRM with their marketing, Go High Level is the winner.

Get started with a Go High Level free trial here.

How About For Selling Digital Products & Memberships?

For selling digital products - like downloads, memberships, eBooks, etc. - ClickFunnels comes out on top with their impressive range of pre-built funnel templates that you can easily swipe into your own account and customize. 

You can easily build eBook funnels, webinar funnels, affiliate funnels, membership funnels and membership zones, and a ton more.

On top of that, ClickFunnels also has built in affiliate tracking software on the Platinum plan so your affiliates can track affiliate sales on your products. 

On top of that, you get access to their huge library of training content, Funnel Flix. Funnel Flix has available courses on almost any digital marketing tactic you can think of from building a funnel, to paid ads (Google and YouTube ads for example and social media ads like Facebook.

As a business owner, you'll find truly invaluable marketing content all available to you within the ClickFunnels dashboard.

WINNER: ClickFunnels wins this round and really excels at selling digital products.

Get started with a ClickFunnels free trial here.

Which Is Best For Website Building?

If you want to go deeper than just landing pages and funnels and want something that's also great for website building, then HighLevel is going to be your best bet.

Alongside all their great marketing tools, you can easily build your entire agency website, clients websites, or business website inside the app with GoHighLevel Websites, connect it to your domain, and then build assets around that site (like funnels).

There are several GoHighLevel website templates available and you get easy to use tools to manage your websites.

With your entire website built on GoHighLevel, you'll be able to get a wide picture of your entire business.

While it's possible to build a website inside of ClickFunnels, it's not really designed for that and isn't easy to build things like navigation menus.

WINNER: GoHighLevel wins this category with more options available for building a website.

What About For White Labeling? 

One thing that really stood out for us while writing this Go High Level review was their White Label Mobile App & Custom Zapier Upgrade option... insane value for agencies that want to resell the High Level software for their clients and brand.

With the Go High Level white label option, you can rebrand the entire HighLevel software suite (even the sales funnel builder) and turn it into your own SaaS product, allowing you to control the product and turn it into a new source of recurring revenue for your brand.

This is where ClickFunnels stops and GoHighLevel really shines. ClickFunnels doesn't offer anything like this, and while it is expensive, many agencies can easily justify the price and even get it paid for by selling the product to your customers.

If you have tons of clients in your agency, why not build recurring revenue and additional brand loyalty by becoming the software provider instead of just the software advocate?

Check out the GoHighLevel reseller option here.

Final Thoughts - Which Is Better, GoHighLevel or ClickFunnels?

While ClickFunnels is a great platform and funnel builder and has helped many business owners sell online, GoHighLevel is on a mission to empower agency owners with the tools and resources to grow their agencies and get more customers.

If you’re still not clear on which platform to pick between ClickFunnels and GoHighLevel, then here's my verdict: 

GoHighLevel is an all-in-one marketing automation platform and CRM designed to get leads and nurture them into paying customers and got top marks in this High Level review beating ClickFunnels in a number of areas. It’s the best option for agencies that serve local businesses and provides a ton of awesome tools for getting clients and running campaigns for your clients. 

Plus, it’s easy to use and will save you time and money, running your agency from one place and replacing a host of other tools you use.

ClickFunnels helps you build funnels that convert for your business and is great for selling digital products and memberships. You can run your own affiliate programs on the Platinum plan and get access to tons of educational content. 

Whether you run an agency, e-commerce business, online course, or digital products business, and more, sales funnels will work for you and you should try out ClickFunnels for your online business.