GoHighLevel Vs ClickFunnels – Which Is Best?

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by Sam 

February 17, 2021

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In this GoHighLevel vs ClickFunnels side-by-side comparison post, we're going to help find the best tool for your business.

Both platforms come highly recommended for sales funnels, email marketing automation and selling online.

TL;DR: Want the verdict now? For us, GoHighLevel came out as the clear winner across the majority of categories with better value for agencies and business owners, however, ClickFunnels still wins for building high-converting funnels and selling digital products online. 

While ClickFunnels is one of the best funnel builders available and helps online business owners build high-converting sales pages and sell more products and services online, High Level is a new platform built-for agencies that need more leads, customers, and CRM capabilities (with many of the same capabilites as ClickFunnels) integrated with their digital marketing campaigns.

In this post, we’re going to review GoHighLevel and ClickFunnels and help you decide the best solution for running your online business.

Let’s jump right in and see who wins the ClickFunnels and GoHighLevel battle!

GoHighLevel Vs ClickFunnels - Summary

GoHighLevel (High Level) is an all-in-one sales and marketing platform built mainly for agency owners and marketers to thrive and grow their business. ClickFunnels is a marketing platform that provides tools for you to build sales funnels, create membership sites, and sell digital products with ease.

Take a look at the image below to get an idea of the relative popularity of these two tools over the last year:

GoHighLevel Vs ClickFunnels

GoHighLevel Vs ClickFunnels - Side By Side Review

The section below will explore how Go High Level stacks up to ClickFunnels. You’ll be able to compare both platforms with a side-by-side format based on their features, ratings, pricing, and more easily.

NOTE: The side by side view is only available on desktop, not mobile.

Go High Level Logo

GOHIGHLEVEL™

GoHighLevel is an all-in-one marketing automation platform built for agencies.

How we rated GoHighLevel

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform built for marketing agencies to get leads, nurture them and turn them into repeat customers all from one dashboard. The platform provides a ton of useful tools to run your agency from one place.

Who is GoHighLevel for?

GoHighLevel is a SaaS product built with agencies in mind. The platform offers a ton of useful tools and functionality to run your marketing agency. With GoHighLevel, say goodbye to duct-taping multiple individual tools to run your agency. According to them, you’ll be able to replace dozens of tools such as ClickFunnels, Mailchimp,Teachable, WordPress, Pipeline, Calendly Hubspot, SalesForce, Woodpecker and many more.

Notable feature: integrated calendar, funnel, and lead follow-up system perfect for agencies.

GoHighLevel Pros and Cons

Pros
  • 14 day free trial
  • Full website, funnel, membership site system
  • CRM, SMS, marketing automation included
  • Native email marketing system
  • Import ClickFunnels funnels
Cons
  • Lack of good landing page templates
  • Overwhelming feature set
  • Not many integrations
  • Less educational material

GoHighLevel Pricing - How much does it cost?

GoHighLevel pricing starts at $97/month - $297/month

Agency Starter Plan - $97/mo - setup only a single account for your client or agency and get all tools.

Agency Unlimited Plan - $297/mo - ability to create unlimited sub accounts for your clients and other businesses.

White Label Mobile App + Custom Zap Upgrade - additional $497/mo - white-label your custom mobile app, custom zap and add your agency’s branding.

GoHighLevel Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

GoHighLevel Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

GoHighLevel Integrations

Editors note: GoHighLevel natively connects with few third-party tools but has a functional Zapier integration that allows you to integrate your favorite third-party apps seamlessly.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

GoHighLevel Affiliate Program

Yes. The GoHighLevel affiliate program gives a 40% monthly recurring commission for every customer you refer.

Company Information

Owner / Founder: Shaun Clark

Location: USA

Customer Support: support@gohighlevel.com

Founded: 2016

Website: Visit Website

What we love about GoHighLevel

When it comes to running an agency, getting customers, and retaining them, GoHighLevel is a game-changer. You get built-in marketing tools for creating landing pages, sales funnels, and websites so you can capture leads easily. And on the backend, you get a CRM and tools to nurture your leads into customers. You can create custom, automated follow-up campaigns to engage your leads via multiple channels including voice calls, email, SMS, Facebook Messenger, and more. What really stands out about HighLevel? The White Label pricing plan is a huge differentiator to its competitors.

GoHighLevel Alternatives

GoHighLevel Vs ClickFunnels

GoHighLevel Vs Kartra (Coming soon)

CLICKFUNNELS™

Clickfunnels is done-for-you sales funnels to help you get more leads and sales.

How we rated ClickFunnels

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is ClickFunnels?

ClickFunnels is sales funnel software (SaaS) that let's you quickly and easily build direct response sales funnels online via templates or from scratch via an online editor. More thant a landing page tool, ClickFunnels helps you build entire marketing funnels quickly and at an affordable price point.

Who is ClickFunnels for?

Clickfunnels is perfect for small, medium and large businesses as well as solo-preneurs, freelancers, info-marketers, agencies and bloggers. Clickfunnels makes online selling easier for anyone with pre-built sales funnels and landing pages for any need, templates/page builder, and a huge number of integrations. Clickfunnels has a wide array of use cases for almost anyone to increase sales and build their list. 

Notable feature: pre-built "sales funnels" for webinars and lead magnets and the FunnelFlix training library.

ClickFunnels Pros and Cons

Pros
  • Risk-free 2 week free trial
  • Best for sales funnels
  • Best ROI-value for the price
  • Includes FlunnelFlix training library
  • 6 pre-built sales funnels included
Cons
  • Support can be slow to respond
  • Doesn't track across non CF web pages
  • Not designed for complete websites
  • Bad for SEO
clickfunnels review

ClickFunnels Pricing - How much does it cost?

ClickFunnels pricing starts at $97/month - $297/month

Starter Plan - $97/mo - the Clickfunnels entry plan gives you everything you need to start building pages and funnels. Most choose this option.

ClickFunnels Platinum - $297/mo - With ClickFunnels Platinum you get the whole shebang. Unlimited pages/funnels/page visits, opt-ins, email automation, affiliate management, and every option they offer.

Annual Discount - ClickFunnels let's you buy 6 months - 1 year of ClickFunnels Platinum for $1997 - $5997 (includes bonuses).

ClickFunnels Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

ClickFunnels Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

ClickFunnels Integrations

Editors note: ClickFunnels stated mission is to become the "category king" of sales funnels, meaning better than any other funnel builder, therefore they've dedicated a lot of resources to integrating with other tools.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

ClickFunnels Affiliate Program

Yes. You have to apply to become a ClickFunnels affiliate at whatsmydreamcar.com. Affiliates are payed out by tiers. 

Company Information

Owner / Founder: Russell Brunson

Location: Utah, USA

Customer Support: Chat, Email

Founded: 2013

Website: Visit Website

What we love about ClickFunnels

When it comes to sales funnels, really no other platform does it better than ClickFunnels. From webinar funnels, to lead generation funnels, ClickFunnels stands out as best-in-class. This aligns with their company mission, to become the "category king" of sales funnel software, and it shows. The other thing we're really loving about ClickFunnels in recent months is their addition of "FunnelFlix," a netflix-like library of training courses on everything from mindset to traffic, funnels and more. It's really a powerful way to serve their users and FunnelFlix alone is worth the pricetag.

What Stands Out For Us When Reviewing GoHighLevel Vs ClickFunnels?

ClickFunnels and GoHighLevel are both amazing marketing platforms, funnel builders and sales tools.

GoHighLevel was built mainly with digital agencies in mind. Its value proposition is to help you grow your agency by giving you the right tools, support, and resources for your marketing efforts.

[Related: See our complete GoHighLevel Review - Coming Soon] 

Using GoHighLevel is intuitive, and inside you’ll find a combination of tools that allows you to build full-featured websites, track conversion rates, voicemail drops, create sales campaigns, sales funnels, surveys, and forms to capture new leads and potential customers.

GoHighLevel Dashboard

Track everything from the Go High Level Dashboard

The backbone of the platform is a suite of sales tools to nurture sales leads into customers. You can create automated follow-up campaigns to engage your leads via various channels (email, SMS marketing, call tracking, voicemail drops, and even Facebook messenger).

GoHighLevel allows you to customize messages, automate leads booking to your calendar, and leverage the built-in AI and machine learning system to manage your audience engagement. And you also get membership area tools to manage online courses and create a community for your clients or your agency. 

GoHighLevel has a pricing plan similar to ClickFunnels. At first, you’re offered a 14-day free trial to test out its features and you can upgrade later to its paid plan at $97 and $297 monthly.

On the other hand, ClickFunnels is probably the #1 solution for sales funnels on the internet. It features a stack of tools that let you build a sales funnel and sell your products (or services) online from one place. No need to learn how to code or gain any technical ability to use ClickFunnels.

You get a range of features including:

  • Drag-and-drop page builder
  • Sales funnel templates
  • A/B split testing
  • E-commerce
  • Domain hosting
  • Analytics
  • And more

As an addition, you get Actionetics; a tool used for email follow-up campaigns and marketing automation. You’re offered the first 2 weeks to use ClickFunnels free before upgrading to its paid plans at $97 and $297 (with Actionetics).

Which Is Best For Sales Funnels?

Both platforms offer the ability to build high-converting sales funnels.

Like ClickFunnels, High Level’s drag-and-drop page builder lets you build mobile-responsive, landing pages and sales funnels in minutes, section by section. And you can save each section as a template and reuse them later. 

For each funnel created, you can see analytics, add custom meta tags for SEO and install a live-chat widget.

And, like ClickFunnels, the HighLevel funnel builder is effortless to use. One thing I love is how you can easily connect the built-in forms, booking calendar, and more to your sales funnels seamlessly. 

Another unique feature is the ability to import funnels from ClickFunnels directly into GoHighLevel's builder

Unfortunately, you can only natively integrate with the Stripe payment gateway to get paid at the moment which is one big disadvantage. Plus, GoHighLevel has fewer third-party integrations in comparison to ClickFunnels so you're forced to use Zapier for most integrations.

Meanwhile, ClickFunnels features a top-class sales funnel builder that's built to help you get more leads and sales. The platform features an easy-to-use, drag-and-drop page editor, sales funnel templates, upsells, and more in one dashboard to build digital marketing campaigns that convert.

clickfunnels sample funnel

ClickFunnels Funnel Builder Dashboard

You can split test your funnel pages, and optimize conversions using detailed performance analytics. Without a doubt, sales funnel building is ClickFunnels’s sweet spot and primary strength as a software solution.

WINNER: ClickFunnels. ClickFunnels is still the top choice for building a funnel and has more features, payment gateways, and third-party integrations.

Which Is Best For Email Marketing & Automation?

GoHighLevel has a feature called Campaigns where all your contact engagement activities take place. You get to run your campaigns across a range of channels including emails, SMS, and voice calls.

GoHighLevel Email Marketing

Marketing automation dashboard for GoHighLevel

While in Campaigns, you can set up a time interval that your marketing messages will be sent and also do a little automation there. You get to set up a "when" or "if" condition which allows the system to take action on a lead when that lead triggers the automation by meeting your set conditions.

A cool feature in GoHighLevel is "next campaign" which forwards leads of an underperforming campaign to a separate nurturing campaign. And you can set goals and then turn on the "stop on response" feature so the system terminates an automation sequence once your set goal is met by the lead.

You also get access to dynamically organize and segment your contact lists with Smart lists. And then you can tailor an automation campaign to specific smart lists via email, text message, or voice calls, with built-in call tracking.

Finally, GoHighLevel lets you save your automation triggers from each campaign under various folders for the sake of being organized.
ClickFunnels’s email marketing and automation side is called Actionetics and comes on the Platinum plan for $297 monthly.

The tool helps you segment your email lists into smart lists using automation triggers that you set. And then, you can build “Follow-up Funnels”; an automated series of emails working with your sales funnel to engage your audience and get them to take your desired actions.

WINNER: GoHighLevel. Actionetics doesn't offer you as much email automation functionality as you’ll get with GoHighLevel, and Go High Level helps you track across multiple channels (SMS, Voice, social media) making it great for sales pros.

Which Is The Best Price For The Money?

Which is the best price, High Level or ClickFunnels?

Both platforms offer similar pricing models, starting with a 14-day free trial and paid plans at $97 and $297.

ClickFunnels has two main pricing tiers for $97 (Starter plan) and $297 (ClickFunnels Platinum plan) monthly. The starter plan is somewhat limited making the $297 option the desirable option with unlimited features along with Actionetics.

GoHighLevel offers three plans to grow your agency; the Agency Starter plan for $97, the Agency Unlimited Account for $297 monthly, and the Go High Level White Label option (an additional $497/month upgrade from the Agency Unlimited plan).

WINNER: Judging from the number of tools you get, GoHighLevel offers the best value for money as an agency owner, B2B, or sales pros. If you're an agency, use GoHighLevel. For digital products and funnel building, use ClickFunnels.

Which Is Best For Agencies, ClickFunnels, or Go High Level?

For agencies and B2B business owners, GoHighLevel comes out on top as the clear winner.

Combined with the sales funnel builder you get a ton of features built specifically with sales teams and agency owners in mind, and the whole package gives you a serious advantage.

You can build a funnel to automate your appointment setting and lead generation which natively integrates with the High Level Calendar app, email and SMS marketing follow-ups, and a CRM. 

gohighlevel for agencies

GoHighLevel Agency Dashboard

For the price Go High Level is an amazing deal for agencies looking to scale customer acquisition or to use the software for their clients, and while you can easily do the same with ClickFunnels, you'll need to glue together a ton of 3rd party tools like a CRM, calendar appointment setting app, and more.

The White Lable plan for agencies really sets High Level apart from ClickFunnels. With the white label plan, you can rebrand the entire app and use it with your clients or sell it as your own SaaS in order to add additional revenue streams and raise the perceived value of your offerings.

WINNER: For a marketing agency, B2Bs, service providers, and sales teams that want to integrate a CRM with their marketing, Go High Level is the winner.

Get started with a Go High Level free trial here.

How About For Selling Digital Products & Memberships?

For selling digital products - like downloads, memberships, eBooks, etc. - ClickFunnels comes out on top with their impressive range of pre-built funnel templates that you can easily swipe into your own account and customize. 

You can easily build eBook funnels, webinar funnels, affiliate funnels, membership funnels and membership zones, and a ton more.

On top of that, ClickFunnels also has built in affiliate tracking software on the Platinum plan so your affiliates can track affiliate sales on your products. 

clickfunnels funnels

Easily select a funnel template with the ClickFunnels funnel builder

On top of that, you get access to their huge library of training content, Funnel Flix. Funnel Flix has available courses on almost any digital marketing tactic you can think of from building a funnel, to paid ads (Google and YouTube ads for example and social media ads like Facebook.

As a business owner, you'll find truly invaluable marketing content all available to you within the ClickFunnels dashboard.

WINNER: ClickFunnels wins this round and really excels at selling digital products.

Get started with a ClickFunnels free trial here.

Which Is Best For Website Building?

If you want to go deeper than just landing pages and funnels and want something that's also great for website building, then HighLevel is going to be your best bet.

Alongside all their great marketing tools, you can easily build your entire agency website, clients websites, or business website inside the app with GoHighLevel Websites, connect it to your domain, and then build assets around that site (like funnels).

There are several GoHighLevel website templates available and you get easy to use tools to manage your websites.

GoHighLevel Websites

Build complete websites with Go High Level

With your entire website built on GoHighLevel, you'll be able to get a wide picture of your entire business.

While it's possible to build a website inside of ClickFunnels, it's not really designed for that and isn't easy to build things like navigation menus.

WINNER: GoHighLevel wins this category with more options available for building a website.

What About For White Labeling? 

One thing that really stood out for us while writing this Go High Level review was their White Label Mobile App & Custom Zapier Upgrade option... insane value for agencies that want to resell the High Level software for their clients and brand.

go high level white lable pricing

High Level White Label Option

With the Go High Level white label option, you can rebrand the entire HighLevel software suite (even the sales funnel builder) and turn it into your own SaaS product, allowing you to control the product and turn it into a new source of recurring revenue for your brand.

This is where ClickFunnels stops and GoHighLevel really shines. ClickFunnels doesn't offer anything like this, and while it is expensive, many agencies can easily justify the price and even get it paid for by selling the product to your customers.

If you have tons of clients in your agency, why not build recurring revenue and additional brand loyalty by becoming the software provider instead of just the software advocate?

Check out the GoHighLevel reseller option here.

Final Thoughts - Which Is Better, GoHighLevel or ClickFunnels?

While ClickFunnels is a great platform and funnel builder and has helped many business owners sell online, GoHighLevel is on a mission to empower agency owners with the tools and resources to grow their agencies and get more customers.

If you’re still not clear on which platform to pick between ClickFunnels and GoHighLevel, then here's my verdict: 

GoHighLevel is an all-in-one marketing automation platform and CRM designed to get leads and nurture them into paying customers and got top marks in this High Level review beating ClickFunnels in a number of areas. It’s the best option for agencies that serve local businesses and provides a ton of awesome tools for getting clients and running campaigns for your clients. 

Plus, it’s easy to use and will save you time and money, running your agency from one place and replacing a host of other tools you use.

ClickFunnels helps you build funnels that convert for your business and is great for selling digital products and memberships. You can run your own affiliate programs on the Platinum plan and get access to tons of educational content. 

Whether you run an agency, e-commerce business, online course, or digital products business, and more, sales funnels will work for you and you should try out ClickFunnels for your online business.

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

bluehost review

Bluehost

#1 for Hosting Websites & Blogs. Get a free domain and discount here.

ClickFunnels

#1 for Landing Pages & Sales Funnels. Get a 2 week free trial here.

ActiveCampaign

#1 for Email Marketing and automated email follow-ups. Free Trial here.

About the author 

Sam

Hey! I'm Sam, owner at ChillReptile.com. I'm a 9-5 escape artist marketing geek, sales funnel freak, blogger, and affiliate marketer.

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