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Navigating membership sites can sometimes be challenging, especially when users forget their login credentials. GoHighLevel has introduced a game-changing feature to alleviate this issue: Magic Links.
In this article, we'll delve into what GoHighLevel Magic Links are, their benefits, usage scenarios, and how to create and use them effectively.
Quick note: if you're not already a GHL customer, you can read our in-depth review of HighLevel, learn more about pricing options here, or check out some alternatives to GHL here.
Let's go!
What are GoHighLevel Magic Links?
Magic Links are one-click solutions designed to bypass the need for usernames and passwords when logging into GoHighLevel membership sites. Once logged in, clients can access the products they've been granted access to.
However, it's essential to note that if you use a Magic Link while logged in as an agency admin account, you'll see all the available courses for that sub-account.
Benefits of HighLevel Magic Links
HighLevel Magic Links offer two main advantages:
- Simplified login process: Users no longer need to remember login credentials, allowing quick and easy access to your membership site.
- Improved security and convenience: Magic Links are secure, convenient, and valid for a limited time, making your content more accessible and protected. It's easy for you to send them, and it's easy for your clients to use them.
Use Cases for GHL Membership Magic Links
Magic Links can be helpful in various scenarios, including:
- Password resets
- Inviting new members
- Email marketing
- Promotions and sales
- Multi-device access
How to Create Magic Links?
To create a Magic Link, follow these steps:
- Go to Sites > Memberships > Settings, then head to Site Details.
- If you don't have a Magic Link, click on "Generate Magic Link."
- Choose between a Learner's Magic Link (for contacts) or a User's Magic Link (for internal users).
- Copy the Magic Link to your clipboard and insert it into your email template or the email builder membership template.
Note: Ensure that the workflow is fired off by the "Membership New Signup" trigger to populate the required custom values in the email.
Troubleshooting Common GoHighLevel Magic Links Errors
Here are some errors you might get into while creating magic links. But don't worry we got your covered.
Yes, Magic Links can expire. When you generate a new one, older ones become invalid.
Magic Links don't work for contacts without a membership offer granted to them.
As an agency admin, you have access to all courses. To test a Magic Link, open it in incognito mode.
Why GoHighLevel Magic Links are Important?

GoHighLevel Magic Links are a powerful tool for streamlining access to membership sites.
By eliminating the need for login credentials, these links simplify the login process, improve security, and increase convenience. Implement Magic Links in your membership site to provide a hassle-free experience for your users.