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GoHighLevel is an all-in-one platform for agencies and marketers to grow and scale their businesses while saving time and reducing "SaaS-overwhelm", but is it the right tool for you?

In this post, we’ll dig into the 3 best GoHighLevel alternatives so you can quickly compare them and find the right sales and marketing tool suite for you.

  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

Key takeaways:

  • ClickFunnels is great if your business runs on sales funnels
  • Kartra is a truly all-in-one marketing platform to run your online business, but it's best for infoproduct owners (online courses etc.)
  • ActiveCampaign is the perfect choice for email campaigns and marketing automation

GoHighLevel Alternatives

Let's explore some of best GoHighLevel alternatives with comparable features and benefits.

These contenders provide a competitive edge and can be worth considering for your business needs.

ClickFunnels 2.0 - Best For Direct Response Funnels


ClickFunnels Overview

ClickFunnels is a sales funnel builder and marketing platform that makes selling online easier. The platform was built for agencies, freelancers, bloggers, solopreneurs, course creators, and business owners. For the purposes of this comparison we'll be discussing ClickFunnels 2.0, the most recent update to the platform.

ClickFunnels comes with a drag-and-drop page builder along with battle-tested funnel templates for various use cases. ClickFunnels allows you to sell online courses, run membership sites, build profitable online businesses, track conversions, and integrate with the favorite tools you already use.

You can go through our GoHighLevel Vs ClickFunnels comparison guide to see how both platforms measure up against each other. 

ClickFunnels Pricing Vs GoHighLevel Pricing

Similar to GoHighLevel, ClickFunnels has three major plans: The Basic Plan at $147 per month, the Pro Plan at $197 per month, and the Funnel Hacker Plan, whih is $497 per month. The sales funnel builder also offers a 14-day trial and an annual discount when you pay yearly.

GoHighLevel pricing plans start at $97 but get significantly more expensive from there, with the next plan up costing $297 per month, and their top tier plan, Agency Pro SaaS Mode, costing $497 per month. GoHighLevel also offers a 14-day trial and significant annual discounts on each plan.

  • Risk-free 2-week trial
  • Best for sales funnels
  • Best ROI-value for price
  • Includes FunnelFlix training library
  • Full library of pre-built sales templates
  • Support can be slow to respond
  • Doesn’t track across non-ClickFunnels webpages
  • Not designed to build complete websites
  • Bad for SEO
  • No email marketing on lower plans


When it comes to sales funnels, ClickFunnels stands out as the category king. Whether it’s lead generation funnels or webinar funnels, the sales funnel builder offers you the tools you need to get more leads and converts them to paying customers. They also have a library of training courses to keep you armed with marketing knowledge. If your agency/business heavily relies on funnels and you’re fine without the extra bells and whistles GoHighLevel offers, ClickFunnels is the right sales funnel builder for you.


ActiveCampaign Overview

ActiveCampaign is a full-suite email marketing automation software built for small-to-large-sized businesses to grow sales and deepen customer relationships. The platform offers a range of tools to build landing pages, nurture leads, run automated email marketing campaigns, and deliver an incredible customer experience.

While there are a ton of crossover features between the two tools, they really have seperate use cases. ActiveCampaign is designed primarily for email marketing and marketing automation, while GoHighLevel is designed to be an all-in-one marketing tool for agencies and entrepreneurs. In fact, the two may work well integrated together with GHL handling your sales and marketing systems and AC powering your complex automations.

You can check out our GoHighLevel Vs ActiveCampaign comparison for a more in-depth breakdown between these two heavy weights.

ActiveCampaign Pricing Vs GoHighLevel Pricing

ActiveCampaign maintains a monthly pricing plan structure for its email marketing automation platform which grows with the size of your email database. The Lite plan starts at $15/month offering basic email campaign features for up to 500 contacts. While the Plus Plan (starting at $70/month) and Professional Plan (at $159/month) get you advanced marketing automation features for up to 500 contacts. The more contacts you have, your tier price will increase. They do not have a free plan but they offer a 14-day free trial to new accounts and an annual discount.

Pros & Cons

  • 14-day full trial
  • Best in class for email marketing
  • Sales CRM software is great for pipeline development
  • Affordable pricing for the value offered
  • Best email automation features
  • Clunky user interface and email euros
  • Not friendly to affiliate links
  • Not beginner friendly
  • Customer service is not great on the Lite plan


If your business is strongly hinged on running personalized email campaigns, lead generation and marketing automation, ActiveCampaign is the GoHighLevel alternative you should consider. The marketing automation software was designed to help you grow your business and create incredible customer experiences. With their email marketing stack, automation tools, and CRM platform, you are able to save time, manage your entire sales process and win more business. Also, check out our GoHighLevel Vs ActiveCampaign guide to compare both platforms.


Kartra Overview

Kartra is an all-in-one sales and marketing platform with a suite of tools to build successful sales funnels, generate leads, run email marketing campaigns, sell digital products, manage membership sites, and automate your online business with ease. Built by Genesis Digital, the platform is suited for online business owners and entrepreneurs. 

Check out our GoHighLevel Vs Kartra comparison guide to see how both platforms level up against each other.

Kartra Pricing Vs GoHighLevel Pricing

Kartra has three pricing plans with varied features: Starter Plan for $99/mo, Silver for $199/mo, Gold for $299/mo, and Platinum for $499/mo. They offer a two-week trial that costs $1 and you get access to a 25% annual discount on all plans.

Compared to GoHighLevel, Kartra is similarly priced at the lower end but offers restrictions and fewer features on the basic plan. You need to pay more for the premium tiers to get higher traffic, leads, domains, and features generally. 

Pros & Cons

  • 14-day free trial for $1
  • Full website, funnel, membership site system
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first


Kartra is best for digital entrepreneurs selling digital products like courses and online business owners, while HighLevel is better for agencies, sales teams, and any business with a heavy focus on sales. 

With Kartra you get tools for landing pages, high-converting sales funnels, email campaigns, marketing automation, video hosting, membership site, affiliate management system, and even calendar management. If you’re searching for a GoHighLevel alternative for your digital products that’s priced similarly and truly all-in-one, Kartra is your best bet.

What is GoHighLevel?


GoHighLevel offers a comprehensive suite of tools to help you grow your business or marketing agency.

With its all-in-one platform, you can easily create sales funnels, run digital marketing campaigns, generate leads, and boost sales without overspending. Founded in 2018 by Shaun Clark, GoHighLevel stands out as a fully-featured sales platform that combines website management, CRM software, email campaigns, marketing automation, call tracking, SMS marketing, and more.

In essence, it provides everything you need to successfully manage marketing campaigns for small businesses, eliminating the need to patch together multiple services.

You can learn more about GoHighLevel and if it's right for you in our comprehensive GoHighLevel review.

Why GoHighLevel is Better than its Alternatives?

Compared to its alternatives, GoHighLevel stands out for its comprehensive suite of tools that includes website management, CRM software, email campaigns, marketing automation, call tracking, SMS marketing, and more.

By combining these tools in one place, GoHighLevel eliminates the need for businesses to use multiple services, saving time and money in the process. Additionally, GoHighLevel offers a user-friendly interface and customizable features that allow businesses to tailor their sales and marketing strategies to meet their unique needs.

One key advantage of GoHighLevel over its competitors is its competitive pricing plans. GoHighLevel offers a range of plans that cater to businesses of all sizes and budgets, making it an accessible option for startups and small businesses.

Furthermore, GoHighLevel provides excellent customer support to its users, with a dedicated support team that is available to answer questions and provide guidance. This level of support can be especially valuable for businesses that are new to sales and marketing automation and may need assistance in setting up their campaigns and workflows.

With 20k+ marketing agencies and 1.2M+ profitable online businesses supported, GoHighLevel offers you the tools, support, and resources you need to succeed with your agency.

Whether you’re a digital marketer, marketing agency owner, sales team rep, sales professional, or entrepreneur, you would find this marketing software useful.

Looking for our GoHighLevel bonuses Worth Over $1,000?

When you use our affiliate link to start a new plan or upgrade, you're eligible for the below bonuses after your first payment to HighLevel.

  1. Free lifetime access to our Discord community of affiliates, SEOs, and Solopreneurs - The Dungeon. Value = $19.99/month (free).
  2. Get instant free access to FunnelCoach, our GPT-powered AI coach for funnel builders and marketers trained on ClickFunnels, HighLevel, and direct response marketing. Value = $99.00 (Free).
  3. Get my GoHighLevel LinkedIn profile funnel template and convert more profile views into leads and appointments. Value = $497.00 (Free).
  4. Get 3-months Facebook Messenger support access to Sam for free to discuss any of your GHL needs. Value = $297/hour (Available 9-5 PST).


Which GoHighLevel Alternative is the best?

The best GoHighLevel alternative depends on your specific business needs. If your business depends on sales funnels, ClickFunnels is the perfect pick. If email campaigns and marketing automation matter most, then you need ActiveCampaign. However, if your business requires an alternative that's a fully all-in-one marketing platform, Kartra is your go-to solution.

How do I cancel my GoHighLevel subscription?

Canceling your GoHighLevel account subscription is pretty straightforward. Once you’re logged into your account, go to Settings at the bottom left of the dashboard and click on “Billing” on the left-hand menu. Next, click on the “click here” button below the account type image and proceed to cancel your subscription account.

Why do so many people use GoHighLevel?

With so many useful marketing automation tools in one place, it's easy to see why many people use GoHighLevel. The platform was built to help businesses and marketing agencies thrive and delight their clients. No wonder over 20k digital marketing agencies use GoHighLevel to streamline their sales pipeline, sell services online and save time by cutting out a lot of back-and-forth between multiple marketing tools.

How much is GoHighLevel per month?

GoHighLevel has two main pricing plans: the Agency Starter Plan at $97/month and the Agency Unlimited Plan at $297/month. You can opt for the optional upgrade which gives you the White Label Mobile App + Custom Zap for $497/month. This upgrade is in addition to the Agency Unlimited Plan.

Verdict: Which GoHighLevel Alternative is best?

GoHighLevel Alternative

Even with its plethora of features, GoHighLevel might not be right for you. The best GoHighLevel alternatives that we recommend are ClickFunnels, ActiveCampaign, and Kartra.

Depending on your business-specific needs, each of these platforms has its own strengths and set of features. However, if you’re out for a complete marketing platform that’s similar in price and functionality, Kartra is your best bet.

  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

About the author 

Sam Rexford

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