Gohighlevel Pricing Review & Plans Breakdown for 2024

Personally, I found GoHighLevel pricing to be quite confusing, and it's changed a lot over the years - hence my idea to create a complete GoHighLevel pricing guide article to demystify their pricing plans and help you find the right one for your business.

Quick note - You can save big bucks while choosing annual subscription plans, so consider it before making a decision.

In addition to their standard 3 plans, HighLevel also has a number of upgrades:

• White Label Account: this is actually an upgrade to the Unlimited Account and an additional $497 per month (Total is $794 per month
• Custom Whitelabel Zap, starts at an additional $50/month
• HIPAA compliance: costs $297/month additional to your plan.
• Annual Discount options: you can get up to 2 months free with GoHighLevel on annual plans (details below)

Plans & Pricing Breakdown: How Much Does GoHighLevel Cost? 

Depending on the pricing plan you choose, GoHighLevel offers several pricing options that will cost you between $97 - $794 per month.

Depending on your needs and budget, you should be able to find the right plan for you, and we'll cover each in detail and who should be opting for which plan in the following sections.

The free trial is generous, with all plan features included, and you'll only be charged after the 14 days. You'll need to input your credit card number at the time of starting your trial.

Note: As a HighLevel partner, we have a free 30-day trial that can be accessed here if you need more than 14 days.

The free trial is valid with any plan including the Agency Starter Account, once your free trial is over, you'll immediately be billed for the amount relevant to the plan you chose.

If you choose one of the pricier plans, remember that you can always downgrade later.

1. Agency Starter Account, $97 Per Month

You can subscribe to the Agency Starter Account for only $97 per month. Suitable for a single business or a small agency, this plan helps you enjoy most GoHighLevel features. 

With the Starter plan, you get 3 sub-accounts, allowing you to build out campaigns for up to 3 clients or businesses.

You have access to all the main tools and to Twilio. This gives you access to the GoHighLevel API to allow two-way SMS texting.  

You can also create a Mailgun account. You just have to enter your own API to enable unlimited sending.

However, the Agency Starter Account gives you access to one account login only—either for yourself or for a client. To have unlimited sub-accounts, you need to sign up for the Agency Unlimited account.

The Agency Starter Account is a perfect fit for those who are new to marketing and trying to explore their options, or are using GoHighLevel for one business. 

2. Agency Unlimited Account, $297 Per Month

You can get access to the Agency Unlimited Account for only $297. This plan consists of all the features you get with the Agency Starter Account plus some benefits, like unlimited sub-accounts for your clients.

You are free to create as many accounts as you want for your businesses and clients. With the Agency Unlimited Account, you can also create a branded desktop app. You can use your own domain and achieve a more personalized look so it fits your brand or business.    

Regardless of the size of your business, the Agency Unlimited Account is a wise investment as it allows you to create a more personalized customer experience, making your brand more unique.

3. Agency Pro (AKA SaaS Mode), $497 Per Month

Recently, HighLevel added a new plan type called GoHighLevel SaaS Mode. SaaS Mode (AKA GoHighLevel Pro or Agency SaaS Pro - yes, the naming gets confusing) which costs $497/month. Right now, this is the most expensive GoHighLevel subscription package.

SaaS Mode let's you not only white label the software, but sell it as your own. Basically you become your own SaaS business with the option to resell HighLevel as your own product under your own brand. 

You can apply to get started with a free trial of SaaS Mode here.

4. White Label Mobile App, An Additional $497 Per Month

You can also opt to take the White Label Account as an add-on to the Agency Unlimited Account. This is weirdly different from SaaS Mode, a bit confusing but possibly a legacy plan from before they had the Agency Pro Plan available.

It's an additional $497, giving you a total of $794 per month. 

With the white label add-on, you can make a customized white label mobile app that will give your customers a unique mobile experience. This app also lets you access your data from your phone. 

Another benefit is the custom Zapier setup.

GoHighLevel will create a custom zap specifically designed for your business. 

With the white label option, you also get a new potential revenue stream for your brand. You can sell the platform as your own subscription service to your clients for additional income. 

Is HighLevel Worth The Cost? 

GoHighLevel CRM helps you consolidate your marketing tools, develop websites, landing pages, and funnels in one go - you'll save money by ditching other tools like your email system, CRM, calendar tool, page builder, and a ton more. 

And, in comparison to the competition, GoHighLevel offers a relatively lower price without compromising quality.

In fact, looking at GoHighLevel vs ClickFunnels (one of their top competitors in the funnel building space), GoHighLevel really stands out with it's focus on marketing automation and built-in CRM.

GoHighLevel features include CRM, marketing automation, email marketing system, and full website, funnel, and membership site system.

You can create automated and customized follow-up campaigns to engage your leads through Facebook Messenger, SMS, voice calls, voicemail drops, and other channels and increase response rates.   

Who Should Be Using GoHighLevel? 

Local businesses: Small and medium businesses with 1 to 1,000 locations are using GoHighLevel to attract more sales leads, expand their customer base, and grow their business. 

Agency owners: High Level is suitable for marketing agencies that want to save time, money, and marketing resources. GoHighLevel helps make your marketing activities more efficient with just a single platform.

Sales Teams: Perfect for sales teams that need a great all-in-one marketing and CRM follow up system.

Also great for: Entrepreneurs, SaaS, Marketers, Service-based businesses, coaches, etc.

If you are one of those local businesses, agencies, sales teams, and entrepreneurs seeking fast and efficient marketing solutions, then you should give GoHighLevel a try. 

GoHighLevel does not require you to be tech-savvy because it’s simple enough with a relatively easy learning curve. 

Which GoHighLevel Pricing Plan is Ideal for Your Business?

While researching different business needs and usage scenarios of local businesses, agencies, and sales teams, here are my recommendations for the GoHighLevel subscription plan you should consider.

1. Local Business

• Recommended Plan: Agency Starter Account ($97 per month).
• Ideal for small to medium-sized businesses with a focus on essential tools like email marketing, SMS marketing, website and funnel building, and CRM functionalities.
• This plan is cost-effective for businesses that do not require multiple user logins or sub-accounts.
• Provides access to main GoHighLevel features necessary for managing a single business.

2. Agencies 

• Recommended Plan: Agency Unlimited Account ($297 per month) or Agency Pro SaaS Mode Plan ($497 per month).
• The Agency Unlimited Account is suitable for agencies managing multiple clients, offering unlimited sub-accounts and the ability to create a branded desktop app.
• For larger agencies or those looking to offer GoHighLevel as their own product, the Agency Pro SaaS Mode Plan is ideal, as it allows white labeling and selling the software under the agency's brand.
• These plans support a higher volume of clients and more complex needs like white-labeled apps and custom integrations.

3. Sales Teams

• Recommended Plan: Agency Starter Account ($97 per month) or Agency Unlimited Account ($297 per month), depending on the size of the team and client base.
• For smaller sales teams with a limited client base, the Agency Starter Account may suffice, offering essential CRM and marketing tools.
• Larger teams or those with a growing client list should consider the Agency Unlimited Account for its scalability and unlimited sub-accounts.
• The unlimited account supports extensive campaign management and tracking, necessary for robust sales operations.

GoHighLevel Annual Discount

Does GoHighLevel have an annual discount? Short answer, yes. You can get up to 2 months free for any HighLevel plan by purchasing an annual plan. You can save a significant amount of money depending on the payment plan you select. 

Longer answer: it's not as easy as choosing the discount on the pricing page. You need to actually call them during the checkout process and request the annual payment option. We have a full article on all the HighLevel discount options here.

HighLevel Money Back Guarantee

HighLevel does not offer any refunds. There are also no prorated refunds available for partially used accounts. If you're not satisfied with GoHighLevel's features, you can simply cancel your subscription.

However, HighLevel may issue a refund in certain cases, such as when they modify their terms of service.  

Final Thoughts - Is GoHighLevel Pricing Right For Your Business?

GoHighLevel CRM and marketing and sales platform is perfect for marketing agencies, local businesses, sales teams, and entrepreneurs that need an all-in-one marketing software platform.

It helps you save time and resources while getting more clients and generating more sales leads.

The 14-day free trial allows you to experience the benefits of the Agency Starter Account or the Agency Unlimited Account with no risk.

What we love: GoHighLevel features include the White Label add-on, which let's you make a customized mobile app and use a Zapier zap to make your business more unique.

We hope that this GoHighLevel pricing guide has helped you see that GoHighLevel is worth the price for your business.

Visit the GoHighLevel website to start the 14-day free trial.