Disclosure: We are reader-supported. If you buy through links on our site, we may earn a small commission. Learn more.

The all-in-one GoHighLevel CRM and marketing platform gives you the ability to create campaigns, segment contacts, nurture leads, monitor sales pipelines, automate marketing campaigns, and manage appointments.

Whether for marketing agencies, local businesses or sales teams, GoHighLevel is one software that will help you save time by automating many boring tasks and simplifying your processes - but how does the CRM stackup?

Let’s dive in and see what it entails.

Key takeaways from this review:

  • Create and manage sales pipelines to monitor leads in the customer journey
  • Automate marketing campaigns, conversations and even appointments 
  • Manage contacts and segment them into smart lists based on specific criteria
  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

What Is The GoHighLevel CRM?

GoHighLevel is an all-in-one platform that allows marketing agencies and businesses to automate their processes, manage customer relationships, and track performance. GoHighLevel (AKA HighLevel) has a built-in CRM to help you prospect, nurture, and close your leads and contacts.


The customer relationship management (CRM) tool is integrated into GoHighLevel and helps you capture leads, nurture prospects and close them. It is suited primarily towards marketing agency owners and professionals in the digital marketing space. Freelancers, affiliate marketers, sales reps and small business owners can also leverage all the features in the platform to replace their existing stack of tools.

As a business owner, GoHighLevel offers all the tools you need in one place to get more sales. Here are some of its notable features:

Contact Management & Segmentation

In the GoHighLevel dashboard, there are a bunch of actions you can perform on your contact list.

GoHighLevel email marketing

Marketing automation dashboard for GoHighLevel

You can see which marketing campaigns and pipeline your contacts currently belong to, add relevant tags to each contact, view all text-based conversations with a specific contact, and create smart lists based on certain criteria.

Sales Pipeline Management 

The CRM allows you to easily monitor all activities in your sales pipeline.

GoHighLevel Funnels

You’ll be able to manage all your leads and segment them based on where they are in the customer journey. Plus, you can also create unique pipelines for individual marketing campaigns and know which leads/pipelines require urgent attention.

Customer Messaging

One of GoHighLevel’s strengths is how you can constantly remain in touch with your contacts via different touch points from inside the platform. The CRM platform allows you to call, email, and run SMS marketing campaigns to your contacts whenever you need to.


GoHighLevel CRM comes with an integrated calendar that helps you manage all your customer appointments and meetings. This would ensure you stay organized and remain on top of your business at all times.

gohighlevel user interface

Marketing Automation 

The CRM platform offers a series of time-saving marketing automation features so you can run your processes on autopilot.

gohighlevel marketing automation

Some of these numerous features include email marketing automation, automated pipeline workflow, automatic appointment scheduling, and automated text-based conversations.

What is GoHighLevel?

GoHighLevel is an all-in-one digital marketing and sales platform designed to help businesses find and keep more customers. With a website builder, CRM, drag-and-drop funnel builder, email marketing, and marketing automation tools like call tracking, SMS marketing, and voicemail drops, GoHighLevel is a favorite among marketing agencies and businesses looking for an easy-to-use solution. It streamlines the marketing and sales process, allowing businesses to focus on fulfilling their customers' needs.

The platform's many features work seamlessly together to provide a rewarding experience for both businesses and their customers. Despite some confusion surrounding the company's name and domain, GoHighLevel has established itself as a top SaaS tool in the marketing landscape, offering businesses a comprehensive suite of marketing and sales tools in one convenient platform.

Explore our GoHighLevel Review for a detailed analysis.

Who is GoHighLevel for & Why Should You Choose Their CRM Over The Alternatives?

GoHighLevel prides itself on being made for marketing agencies by an agency.

GoHighLevel stands out from other CRM and marketing automation software because it offers an all-in-one platform for digital marketing and sales needs.

With a website builder, CRM, drag-and-drop builder for sales funnels and landing pages, email marketing, and marketing automation tools like call tracking, SMS marketing, and voicemail drops, GoHighLevel streamlines the marketing process.

Rather than juggling different services for different marketing needs, GoHighLevel bundles them all together in one platform, saving time and effort.

Moreover, the web app is easy to use with a quick learning curve, and all the features work together seamlessly to make helping customers a smooth and rewarding experience for both sides. With tons of useful tools, GoHighLevel makes it easy for businesses to find and keep more customers, nurture sales leads, and grow their business with smart marketing strategies. 

For these reasons, GoHighLevel is an excellent choice for businesses and marketing agencies looking for a comprehensive and user-friendly CRM and marketing automation solution. 

Looking for our GoHighLevel bonuses Worth Over $1,000?

When you use our affiliate link to start a new plan or upgrade, you're eligible for the below bonuses after your first payment to HighLevel.

  1. Free lifetime access to our Discord community of affiliates, SEOs, and Solopreneurs - The Dungeon. Value = $19.99/month (free).
  2. Get instant free access to FunnelCoach, our GPT-powered AI coach for funnel builders and marketers trained on ClickFunnels, HighLevel, and direct response marketing. Value = $99.00 (Free).
  3. Get my GoHighLevel LinkedIn profile funnel template and convert more profile views into leads and appointments. Value = $497.00 (Free).
  4. Get 3-months Facebook Messenger support access to Sam for free to discuss any of your GHL needs. Value = $297/hour (Available 9-5 PST).


Is GoHighLevel's CRM any good?

Yes, the HighLevel CRM has an impressive stack of features worth giving a try. These features work together to help you run marketing automation, streamline processes, manage your contacts and stay organized in your business.

Why should my business use GoHighLevel CRM?

If your business relies on different tools to serve multiple clients, the GoHighLevel CRM will be extremely beneficial to you. The cloud-based software brings all the tools you need together under one roof and helps you increase sales, save time and automate processes.

What is GoHighLevel CRM pricing?

GoHighLevel has two major pricing plans: the Agency Starter account for $97/month and the Agency Unlimited account for $297/month (with unlimited sub-accounts and branded desktop app). There’s also the Agency Pro Plan for $497/month which offers a custom upgrade and white label mobile app. New accounts also get a two-week free trial period

Verdict: Is GoHighLevel CRM the best?

GoHighLevel CRM

Here's our verdict: GoHighLevel was designed to help marketing agencies and businesses automate processes, manage their customer relationships and increase sales, and they have an amazing value proposition to help you do just that - but is their CRM the best out there and worth the money?

The CRM platform combines the functionalities of multiple platforms you likely already use into one place. With its robust stack of features, it’s definitely one of the best CRM platforms out there and will keep you organized while saving you plenty of time. But the best thing about the HighLevel CRM? It's integrated with the amazing marketing features like funnels, websites, and more that is the hallmark of the GoHighLevel brand. 

While there may be some CRMs out there that are more robust, it's hard to beat the full, combined awesomeness of HighLevel's full marketing suite.

Visit HighLevel and get a free trial here.

  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

About the author 

Sam Rexford

Get The Dungeon Newsletter & Join Our Community 

When you join our newsletter, you'll also get access to The Dungeon community where you can get support and find like minded entrepreneurs and hustlers just like you to network with.