VERDICT: If you are looking for a generalist tool to get everything done for you, try Kartra. But if you are looking for specific tools for specific needs, you might have to comb through this list and choose the tool which matches your requirements.
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We'll be looking at the best Kartra alternatives.
You will find detailed side-by-side comparisons of each of these marketing automation tools at the bottom of each section so you can really dive into which ones are perfect for your needs.
The 12 Best Kartra Alternatives - Summary
Kartra is an all-in-one marketing automation platform that lets you easily build websites, sales funnels, launch affiliate programs, and perform marketing automation tasks. If you're looking for the best alternatives to Kartra, there are several that might work for your business including ClickFunnels, ActiveCampaign, Kajabi, and more. We've reviewed them all in this post.
Let's dive in.
ClickFunnels Dashboard
Quality
ClickFunnels receives high and perfect scores for ease of use, pricing, value, and support.
Ease of Use
Perfect for novice and experienced marketers. Easiest sales funnel solution on the market.
Cost
ClickFunnels is reasonably priced, offering different plan levels that can fit your budget.
Overview
If you're looking for the best alternative funnel builder, than ClickFunnels is your best bet. Clickfunnels automates your entire sales process with its done-for-you sales funnels. Perfect for small, medium, and large businesses, as well as solopreneurs, freelancers, infopreneurs, agencies, and bloggers, ClickFunnels makes online marketing and selling easier. With pre-built marketing funnels and landing pages, a drag and drop page builder, and a ton of integrations, ClickFunnels offers an array of use cases for all your needs.
Key Features
When it comes to sales funnels, no other platform stands out as a solid alternative to Kartra. From webinar funnels to lead generation funnels, ClickFunnels stands out as best-in-class. And with the ability to design your landing pages (via templates or drag and drop customization) and funnel options (i.e., attaching products, track conversion rate, creating membership areas, setting up upsells, and more), you can make it so it best serves your customers.
Pricing
Compared to Kartra, ClickFunnels is fairly priced. They offer two plans, ranging from $97 to $297 a month plus a free 14 day trial. And with the annual discount option for the ClickFunnels Platinum plan, you’re able to save even more while taking advantage of unlimited funnels and traffic.
Pros & Cons of ClickFunnels
Pros
Cons
Conclusion
ClickFunnels is on a mission to become the “category king” of sales funnel software, and it shows. This platform is a powerful way to serve users, and their library of training courses is worth the price tag alone. If you're building your business solely using direct response funnels and don’t need things like calendars, CRMs, and so on, then ClickFunnels can be the right option for you.
Full Side By Side Comparison: ClickFunnels Vs Kartra
Related ClickFunnels Resources:
- New to ClickFunnels? Start here with all our guides and resources
- ClickFunnels Vs LeadPages
- ClickFunnels Vs Kartra
- ClickFunnels Vs Thrive Themes
- ClickFunnels Vs Builderall
- ClickFunnels Vs Simvoly
- How To Create A Product Launch Funnel With ClickFunnels
- How To Make Money As A New ClickFunnels Affiliate Marketer
- One Funnel Away Review
- Start a Free ClickFunnels 14-day Trial And Get Our bonuses
- Join Our Free Course "ClickFunnels Mastery" In The Academy
- What is ClickFunnels Platinum?
- Free Social Media Sales Funnel Template
- Lead Funnels Review
Quality
Although easy to use, features are limited and customer service lacks for Basic plan users.
Ease of Use
Perfect for novice and experienced marketers. Easiest membership site option on the market.
Cost
Compared to other platforms, Kajabi offers moderate value for a high price tag.
Overview
Kajabi is perfect for course creators, infopreneurs, digital products creators, internet marketers, authors, and entrepreneurs who want to create and host their content online, which makes this tool one of the most searched for and best alternatives to Kartra on the market. This platform thrives in offering tools to run online courses and membership sites, professionally delivering your programs.
Key Features
Kajabi’s features focus on building and hosting online courses with membership sites. While Kajabi doesn’t have as robust features for page building as other tools and is limited in integration options, it excels in establishing and nurturing your community and really make it easy to build courses.
Pricing
The reason Kajabi lost a couple stars on pricing is because their Basic plan starts at $149 a month, which is a lot compared to Kartra. However, their Growth & Pro plans range from $199 to $399 a month which evens out or is lower than other tools, making it a good contender for those who are seeing traction with their online business and are ready to grow.
Pros & Cons of Kajabi
Pros
Cons
Conclusion
Kajabi’s mission is to help you run your online business and sell your digital content better. When it comes to creating and hosting online course content, no other platform comes second to them, which is why digital course powerhouses like Amy Porterfield and Brendon Burchard use and recommend them. Although the value for the price is moderate, Kajabi is a great choice if your main goal is to create amazing learning experiences for your students.
Full Side By Side Comparison: Kartra Vs Kajabi
Builderall Dashboard
Quality
Overall, Builderall is middle of the road. The pricing, tools, and integrations are great, but ease of use and support knocked down its rating.
Ease of Use
The platform can be buggy and the UX isn’t the most user-friendly, so this is better for intermediate users or those who have patience to learn.
Cost
Free and low-cost plans give Builderall higher ratings and make it a great option for beginners or anyone on a budget.
Overview
Builderall is a complete, all-in-one digital marketing platform with basic tools you need to successfully launch, run, and grow a business online. Compared to Kartra, Builderall is an affordable option for entrepreneurs.
Key Features
Builderall can be deployed for different solutions including building websites, sales funnels, membership sites, ecommerce sites, online courses, and more. You get a drag and drop builder, landing pages, and so much more. There are a ton of tools and third-party integrations to customize the platform to work for any kind of digital business.
Pricing
Builderall has five pricing tiers, which include a FREE plan with limited capabilities. In general, Builderall’s pricing tiers are very affordable compared to other tools, ranging from $19.90 to $69.90 per month. If you have a small budget, this is a good option to help you grow your digital marketing business without eating into your funds.
Pros & Cons of Builderall
Pros
Cons
Conclusion
Builderall’s mission is to help you grow your business with digital marketing tools, so they integrate with many other popular third-party tools. With a suite of basic tools and affordable plans, this tool is great for beginners and advanced marketers with small budgets.
Full Side By Side Comparison: Kartra Vs Builderall
ActiveCampaign Dashboard
Quality
ActiveCampaign receives high and perfect scores for ease of use, pricing, value, and support.
Ease of Use
With a focus on email marketing, it makes it easy to learn how to use the tool quickly.
Cost
A range of pricing plans offers great value for both new and experienced business owners.
Overview
ActiveCampaign is an email marketing and marketing automation platform with powerful automation capabilities and CRM tools. Built for individuals or small and large businesses, you’re able to send better automated emails, nurture leads, and provide an incredible optimized customer experience for your contacts.
Key Features
ActiveCampaign has a ton of intelligent tools and integrations to manage your email marketing campaigns and automations, helping you grow your business online quickly. Plus, with the option to connect to nearly 300 third-party apps, you can streamline your email marketing effortlessly.
Pricing
ActiveCampaign is reasonably priced to begin with, but what makes this platform stand out is the free 14 day trial and annual discount options. If you test it out and decide it’s worth committing to for a year, the annual discounts save a decent amount overall. Pricing starts at $15 a month and goes up to $279 per month, and even higher for the enterprise plans or those with a large email list. Keep in mind, this pricing is per month. The annual discount drops this to $9 or $229 a month.
Pros & Cons of ActiveCampaign
Pros
Cons
Conclusion
If you’re primarily looking to up your email marketing game, ActiveCampaign was designed to help you run better automated email campaigns. Although Kartra is a jack-of-all-trades marketing tool, ActiveCampaign’s focus on email marketing makes it excel in quality specifically for email marketing. However, if you plan to scale your marketing strategy to include more than just email, Kartra may be the better of the options because it has it all.
Full Side By Side Comparison: Kartra Vs ActiveCampaign
5. Teachable
Teachable Dashboard
Quality
Teachable received consistent near-perfect scores for every rated category.
Ease of Use
Although overwhelming to use at first, once you get comfortable, it’s easy to create and sell online courses.
Cost
With three pricing options and a free limited plan, Teachable is fairly priced for smaller budgets.
Overview
Teachable is an online platform that helps you share and monetize your knowledge with awesome online courses. Built for anyone who wants to create and sell online courses, Teachable is an initiative and user-friendly platform. With built in marketing tools, you can package your course content, accept payments, and create an amazing learning experience for your students.
Key Features
Their no hassle built-in marketing tools make it easy for you to create, sell, and deliver online courses.
Pricing
Teachable offers three pricing tiers, which include a FREE plan with limited capabilities. In general, Teachable’s plans are affordable, ranging from $39 to $299 per month. If you have a small budget or want to pressure test your course, this is a good option.
Pros & Cons of Teachable
Pros
Cons
Conclusion
If your business relies heavily on selling online course content, Teachable is a leading Kartra competitor. If you already have a website, going with Teachable will save you more time and money in the long-run than Kartra. However, if you’re just starting out and don’t have marketing tools implemented, Kartra offers an all-in-one option, which can save you the stress of combining various tools so you can focus on selling more.
Full Side By Side Comparison: Kartra Vs Teachable
Shopify Dashboard
Quality
The need for third-party apps to provide added functionality knocks its rating down a bit, but the overall pricing and customer support makes it a solid option.
Ease of Use
There are some limitations to the product, but the fact that anyone can create a beautiful online store without needing to hire a web developer or learn how to code boosts its rating.
Cost
With a “light” option to get sellers started, Shopify is a great low-cost option to help beginners gain entry.
Overview
Shopify is the #1 leading ecommerce solution for many entrepreneurs to launch and manage their online stores with ease. This platform is perfect for anyone who wants to sell products, allowing you to create an online store without needing to know how to code or design a site. You also get dedicated hosting for your store and you can collect payments with ease using third-party payment gateways.
Key Features
This platform lets you customize and design your ecommerce store, allowing you to showcase your products and sell online with ease.
Pricing
Shopify is very affordable (especially compared to its competitors) and has attractive entry prices for beginners. Shopify has three plans, ranging from $26 to $266 a month. However, it also offers a $9 “light” option to sell on Facebook and has annual discount plans to make the pricing more attractive.
Pros & Cons of Shopify
Pros
Cons
Conclusion
Shopify is great if you’re trying to sell physical items through an ecommerce store. It was built for that purpose and comes with tools to launch your ecommerce store, get customers, and grow your online business. If you don’t need tools to build sales funnels or launch marketing campaigns, then Shopify is all you need. However, if you need more than just the online store, going with Kartra ends up being more affordable in the long-run.
Full Side By Side Comparison: Kartra Vs Shopify
Ontraport Dashboard
Quality
For CRM and automations, Ontraport really stands out making this tool as fantastic option for more advanced marketers.
Ease of Use
The pre-designed templates and customization options make this product shine. However, the learning curve can take a bit of getting used to.
Cost
The higher entry costs and lack of discount knocks down the rating. This is not the best option for beginners that we reviewed.
Overview
Ontraport is an all-in-one business automation software platform that combines a customer relationship management (CRM) tool, an email marketing automation tool, and a landing page builder. Built for entrepreneurs and enterprises, Ontraport helps you automate your business processes.
Key Features
This platform is a combination of a full-cycle CRM system and email marketing automation tool. Additionally, it allows you to iterate with several useful third-party applications.
Pricing
Pricing is on par with Kartra, but the lack of annual discount ends up making the pricing not as attractive, especially since Ontraport doesn’t have as many marketing features as Kartra. Ontraport offers four plans, ranging from $79 to $497 a month.
Pros & Cons of Ontraport
Pros
Cons
Conclusion
Ontraport has a robust CRM platform that allows you to build landing pages, campaigns, and automate your business processes. If your goal is to create smart, robust automations, Ontraport is your best bet. But if you need an all-in-one solution, Kartra gets you the best bang for your buck (and you don’t have to duct tape tools together).
Full Side By Side Comparison: Kartra Vs Ontraport
InfusionSoft (Keap) Dashboard
Quality
InfusionSoft is a middle-of-the-road option, and depending on your needs, it can teeter more one way or the other.
Ease of Use
Its steep learning curve can be overwhelming at first, but once you get over the hump, it’s fairly intuitive.
Cost
InfusionSoft is not as expensive as other tools, but is still on the higher end for a tool that specializes in only a handful of areas.
Overview
InfusionSoft (recently rebranded to Keap) is a solid email marketing automation, customer relationship management (CRM), and ecommerce tool designed for small and large businesses to manage their sales and marketing processes. Here, you can keep track of your clients and automate your sales processes without the need to leverage multiple software solutions.
Key Features
This all-in-one marketing software solution includes tools like customer relationship management (CRM), email marketing, automation, ecommerce, sales pipelines, appointment booking, SMS messages, invoice management, and much more. It also gives you the option to integrate with many third-party tools.
Pricing
InfusionSoft has three pricing tiers, ranging from $79 to $379 a month. Although there is no annual contract, they offer a 30-day free trial and you can buy more contacts for only $30.
Pros & Cons of InfusionSoft (Keap)
Pros
Cons
Conclusion
InfusionSoft, AKA Keap, is great for small and large businesses to manage customers easily and do email marketing. It’s a solid marketing platform with a combination of CRM with email marketing. The tool is great for small businesses that want to spend less time with data entry, customer management, and managing sales and marketing processes. However, if you need a more robust marketing tool, Kartra might be worth the higher price tag to limit the stress of combining multiple platforms.
Full Side By Side Comparison: Kartra Vs InfusionSoft
SamCart Dashboard
Quality
For what it is, the quality of the product is great.
Ease of Use
SamCart is fairly user-friendly, even for beginners.
Cost
Although not incredibly pricey, the value for the price is so-so.
Overview
SamCart is a direct-to-consumer ecommerce platform built to help you showcase your products and make sales. Used by a wide range of entrepreneurs and businesses which include course creators, authors, Amazon sellers, ecommerce business owners, influencers, non-profits, and much more, SamCart helps create a smoother buying experience for your customers.
Key Features
SamCart offers an all-in-one solution with tools to create pages, convert visitors, make sales, and receive payments. It also allows you to connect with most of your favorite third-party tools in a wide range of categories.
Pricing
Pricing is middle-of-the-road, but not as expensive as Kartra. With the higher tiers, you get even more advanced features and fewer limitations. SamCart has three pricing tiers, ranging from $49 to $199 a month. They also offer a 20% annual discount.
Pros & Cons of SamCart
Pros
Cons
Conclusion
SamCart gives you the right tools to showcase and sell what your customers care about most—your products. They are a direct-to-consumer ecommerce platform helping you to set up your store, sell products, convert visitors to customers, and maximize the overall value of every customer. If you already have a solid customer base and don’t need as many tools to market and build sales funnels, this tool is enough to satisfy your needs.
Full Side By Side Comparison: Kartra Vs SamCart
10. Mailchimp
Mailchimp Dashboard
Quality
MailChimp has good value for a reasonable price, but poor customer support and clunky user interfaces make its overall score middle-of-the-road.
Ease of Use
MailChimp is a good option for beginners, but its interface can create a little learning curve.
Cost
With MailChimp’s generous freemium plan, this tool is extremely affordable.
Overview
Mailchimp is a fully fledged, easy-to-use email marketing solution that empowers anyone to build landing pages, collect leads, manage mailing lists, send newsletters, and run automated email campaigns. It comes with an intuitive drag-and-drop email builder, email templates, and basic automation abilities.
Key Features
MailChimp is an email marketing solution with tools to build landing pages and run automated email campaigns.
Pricing
MailChimp is very affordable email marketing softwarewith its generous freemium plan, but even their paid tiers are great for those with a limited budget. This tool has three plans, ranging from free to $9.99 and all the way up to $299 per month. They also offer a 15% discount to verified nonprofits, but no annual discount.