VERDICT: If you are looking for a generalist tool to get everything done for you, try Kartra. But if you are looking for specific tools for specific needs, you might have to comb through this list and choose the tool which matches your requirements.

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We'll be looking at the best Kartra alternatives.

You will find detailed side-by-side comparisons of each of these marketing automation tools at the bottom of each section so you can really dive into which ones are perfect for your needs. 

The 12 Best Kartra Alternatives - Summary

Kartra is an all-in-one marketing automation platform that lets you easily build websites, sales funnels, launch affiliate programs, and perform marketing automation tasks. If you're looking for the best alternatives to Kartra, there are several that might work for your business including ClickFunnels, ActiveCampaign, Kajabi, and more. We've reviewed them all in this post.

Let's dive in.

best kartra alternatives

ClickFunnels Dashboard 

Quality

ClickFunnels receives high and perfect scores for ease of use, pricing, value, and support.

Ease of Use

Perfect for novice and experienced marketers. Easiest sales funnel solution on the market.

Cost

ClickFunnels is reasonably priced, offering different plan levels that can fit your budget.

Overview

If you're looking for the best alternative funnel builder, than ClickFunnels is your best bet. Clickfunnels automates your entire sales process with its done-for-you sales funnels. Perfect for small, medium, and large businesses, as well as solopreneurs, freelancers, infopreneurs, agencies, and bloggers, ClickFunnels makes online marketing and selling easier. With pre-built marketing funnels and landing pages, a drag and drop page builder, and a ton of integrations, ClickFunnels offers an array of use cases for all your needs.

Key Features

When it comes to sales funnels, no other platform stands out as a solid alternative to Kartra. From webinar funnels to lead generation funnels, ClickFunnels stands out as best-in-class. And with the ability to design your landing pages (via templates or drag and drop customization) and funnel options (i.e., attaching products, track conversion rate, creating membership areas, setting up upsells, and more), you can make it so it best serves your customers.

Pricing

Compared to Kartra, ClickFunnels is fairly priced. They offer two plans, ranging from $97 to $297 a month plus a free 14 day trial. And with the annual discount option for the ClickFunnels Platinum plan, you’re able to save even more while taking advantage of unlimited funnels and traffic.

Pros & Cons of ClickFunnels

Pros

  • Risk-free 2-week trial
  • Best for sales funnels
  • Best ROI-value for price
  • Includes FunnelFlix training library
  • Full library of pre-built sales templates

Cons

  • Support can be slow to respond
  • Doesn’t track across non-ClickFunnels webpages
  • Not designed to build complete websites
  • Bad for SEO
  • No email marketing on lower plans

Conclusion

ClickFunnels is on a mission to become the “category king” of sales funnel software, and it shows. This platform is a powerful way to serve users, and their library of training courses is worth the price tag alone. If you're building your business solely using direct response funnels and don’t need things like calendars, CRMs, and so on, then ClickFunnels can be the right option for you.

Full Side By Side Comparison: ClickFunnels Vs Kartra

kajabi dashboard

Quality

Although easy to use, features are limited and customer service lacks for Basic plan users.

Ease of Use

Perfect for novice and experienced marketers. Easiest membership site option on the market.

Cost

Compared to other platforms, Kajabi offers moderate value for a high price tag.

Overview

Kajabi is perfect for course creators, infopreneurs, digital products creators, internet marketers, authors, and entrepreneurs who want to create and host their content online, which makes this tool one of the most searched for and best alternatives to Kartra on the market. This platform thrives in offering tools to run online courses and membership sites, professionally delivering your programs.

Key Features

Kajabi’s features focus on building and hosting online courses with membership sites. While Kajabi doesn’t have as robust features for page building as other tools and is limited in integration options, it excels in establishing and nurturing your community and really make it easy to build courses.

Pricing

The reason Kajabi lost a couple stars on pricing is because their Basic plan starts at $149 a month, which is a lot compared to Kartra. However, their Growth & Pro plans range from $199 to $399 a month which evens out or is lower than other tools, making it a good contender for those who are seeing traction with their online business and are ready to grow.

Pros & Cons of Kajabi

Pros

  • 14-day full trial
  • Best-in-class for membership sites
  • Great all-in-one system for course creators
  • Best community-building platform
  • Great customer support

Cons

  • Less affordable than the competition
  • Limited third-party integration options
  • Funnels (AKA “Pipelines”) are not great
  • Customer service is lacking for the Basic plan
  • Not an "all in one" solution

Conclusion

Kajabi’s mission is to help you run your online business and sell your digital content better. When it comes to creating and hosting online course content, no other platform comes second to them, which is why digital course powerhouses like Amy Porterfield and Brendon Burchard use and recommend them. Although the value for the price is moderate, Kajabi is a great choice if your main goal is to create amazing learning experiences for your students.

Full Side By Side Comparison: Kartra Vs Kajabi

builderall dashboard and review

Builderall Dashboard

Quality

Overall, Builderall is middle of the road. The pricing, tools, and integrations are great, but ease of use and support knocked down its rating.

Ease of Use

The platform can be buggy and the UX isn’t the most user-friendly, so this is better for intermediate users or those who have patience to learn.

Cost

Free and low-cost plans give Builderall higher ratings and make it a great option for beginners or anyone on a budget.

Overview

Builderall is a complete, all-in-one digital marketing platform with basic tools you need to successfully launch, run, and grow a business online. Compared to Kartra, Builderall is an affordable option for entrepreneurs.

Key Features

Builderall can be deployed for different solutions including building websites, sales funnels, membership sites, ecommerce sites, online courses, and more. You get a drag and drop builder, landing pages, and so much more. There are a ton of tools and third-party integrations to customize the platform to work for any kind of digital business.

Pricing

Builderall has five pricing tiers, which include a FREE plan with limited capabilities. In general, Builderall’s pricing tiers are very affordable compared to other tools, ranging from $19.90 to $69.90 per month. If you have a small budget, this is a good option to help you grow your digital marketing business without eating into your funds.

Pros & Cons of Builderall

Pros

  • 14-day free trial
  • Freemium version available
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Extremely affordable compared to competition

Cons

  • No annual discount
  • Clunky, buggy tools and bad UX/UI
  • Confusing plans and variations
  • Support is not great
  • Heavy affiliate culture

Conclusion

Builderall’s mission is to help you grow your business with digital marketing tools, so they integrate with many other popular third-party tools. With a suite of basic tools and affordable plans, this tool is great for beginners and advanced marketers with small budgets.

Full Side By Side Comparison: Kartra Vs Builderall

activecampaign dashboard

ActiveCampaign Dashboard

Quality

ActiveCampaign receives high and perfect scores for ease of use, pricing, value, and support.

Ease of Use

With a focus on email marketing, it makes it easy to learn how to use the tool quickly.

Cost

A range of pricing plans offers great value for both new and experienced business owners.

Overview

ActiveCampaign is an email marketing and marketing automation platform with powerful automation capabilities and CRM tools. Built for individuals or small and large businesses, you’re able to send better automated emails, nurture leads, and provide an incredible optimized customer experience for your contacts.

Key Features

ActiveCampaign has a ton of intelligent tools and integrations to manage your email marketing campaigns and automations, helping you grow your business online quickly. Plus, with the option to connect to nearly 300 third-party apps, you can streamline your email marketing effortlessly.

Pricing

ActiveCampaign is reasonably priced to begin with, but what makes this platform stand out is the free 14 day trial and annual discount options. If you test it out and decide it’s worth committing to for a year, the annual discounts save a decent amount overall. Pricing starts at $15 a month and goes up to $279 per month, and even higher for the enterprise plans or those with a large email list. Keep in mind, this pricing is per month. The annual discount drops this to $9 or $229 a month.

Pros & Cons of ActiveCampaign

Pros

  • 14-day full trial
  • Best-in-class for email marketing
  • CRM is great for pipeline development
  • Affordable pricing for the value
  • Best email automation features

Cons

  • Clunky user interface and email editor
  • Not friendly to affiliate marketing links
  • Not beginner-friendly
  • Customer service is subpar on the Lite plan
  • No free plan option

Conclusion

If you’re primarily looking to up your email marketing game, ActiveCampaign was designed to help you run better automated email campaigns. Although Kartra is a jack-of-all-trades marketing tool, ActiveCampaign’s focus on email marketing makes it excel in quality specifically for email marketing. However, if you plan to scale your marketing strategy to include more than just email, Kartra may be the better of the options because it has it all.

Full Side By Side Comparison: Kartra Vs ActiveCampaign

5. Teachable

Teachable

Teachable Dashboard

Quality

Teachable received consistent near-perfect scores for every rated category.

Ease of Use

Although overwhelming to use at first, once you get comfortable, it’s easy to create and sell online courses.

Cost

With three pricing options and a free limited plan, Teachable is fairly priced for smaller budgets.

Overview

Teachable is an online platform that helps you share and monetize your knowledge with awesome online courses. Built for anyone who wants to create and sell online courses, Teachable is an initiative and user-friendly platform. With built in marketing tools, you can package your course content, accept payments, and create an amazing learning experience for your students.

Key Features

Their no hassle built-in marketing tools make it easy for you to create, sell, and deliver online courses.

Pricing

Teachable offers three pricing tiers, which include a FREE plan with limited capabilities. In general, Teachable’s plans are affordable, ranging from $39 to $299 per month. If you have a small budget or want to pressure test your course, this is a good option.

Pros & Cons of Teachable

Pros

  • Limited free version to test it out
  • Simple to create and sell online courses
  • Affordable pricing plans compared to competitors
  • Great for keeping students engaged

Cons

  • Users report caching issues
  • Creating landing pages is challenging
  • Slight learning curve
  • Limited functionality compared to full LMS

Conclusion

If your business relies heavily on selling online course content, Teachable is a leading Kartra competitor. If you already have a website, going with Teachable will save you more time and money in the long-run than Kartra. However, if you’re just starting out and don’t have marketing tools implemented, Kartra offers an all-in-one option, which can save you the stress of combining various tools so you can focus on selling more.

Full Side By Side Comparison: Kartra Vs Teachable

shopify dashboard

Shopify Dashboard

Quality

The need for third-party apps to provide added functionality knocks its rating down a bit, but the overall pricing and customer support makes it a solid option.

Ease of Use

There are some limitations to the product, but the fact that anyone can create a beautiful online store without needing to hire a web developer or learn how to code boosts its rating.

Cost

With a “light” option to get sellers started, Shopify is a great low-cost option to help beginners gain entry.

Overview

Shopify is the #1 leading ecommerce solution for many entrepreneurs to launch and manage their online stores with ease. This platform is perfect for anyone who wants to sell products, allowing you to create an online store without needing to know how to code or design a site. You also get dedicated hosting for your store and you can collect payments with ease using third-party payment gateways.

Key Features

This platform lets you customize and design your ecommerce store, allowing you to showcase your products and sell online with ease.

Pricing

Shopify is very affordable (especially compared to its competitors) and has attractive entry prices for beginners. Shopify has three plans, ranging from $26 to $266 a month. However, it also offers a $9 “light” option to sell on Facebook and has annual discount plans to make the pricing more attractive.

Pros & Cons of Shopify

Pros

  • Best-in-class for ecommerce stores
  • App store gives you added functionality
  • Affordable compared to competitors
  • 14-day free trial
  • Easiest way to start an ecommerce store

Cons

  • UI/UX are not great
  • You need 3rd-party apps for added functionality
  • The visual page builder is limited
  • Not great for selling digital products
  • Page designs are limited w/out a 3rd party tool

Conclusion

Shopify is great if you’re trying to sell physical items through an ecommerce store. It was built for that purpose and comes with tools to launch your ecommerce store, get customers, and grow your online business. If you don’t need tools to build sales funnels or launch marketing campaigns, then Shopify is all you need. However, if you need more than just the online store, going with Kartra ends up being more affordable in the long-run.

Full Side By Side Comparison: Kartra Vs Shopify

Ontraport Dashboard

Ontraport Dashboard

Quality

For CRM and automations, Ontraport really stands out making this tool as fantastic option for more advanced marketers.

Ease of Use

The pre-designed templates and customization options make this product shine. However, the learning curve can take a bit of getting used to.

Cost

The higher entry costs and lack of discount knocks down the rating. This is not the best option for beginners that we reviewed. 

Overview

Ontraport is an all-in-one business automation software platform that combines a customer relationship management (CRM) tool, an email marketing automation tool, and a landing page builder. Built for entrepreneurs and enterprises, Ontraport helps you automate your business processes.

Key Features

This platform is a combination of a full-cycle CRM system and email marketing automation tool. Additionally, it allows you to iterate with several useful third-party applications.

Pricing

Pricing is on par with Kartra, but the lack of annual discount ends up making the pricing not as attractive, especially since Ontraport doesn’t have as many marketing features as Kartra. Ontraport offers four plans, ranging from $79 to $497 a month.

Pros & Cons of Ontraport

Pros

  • Free 14-day full trial with no credit card to start
  • First-class visual editor for automations
  • Clean UI/UX makes it easy to navigate
  • Great support is usually available via chat
  • Supportive and active online community

Cons

  • Can be overwhelming to new users
  • No annual discount
  • Email builder can be clunky
  • Doesn’t integrate with many email systems

Conclusion

Ontraport has a robust CRM platform that allows you to build landing pages, campaigns, and automate your business processes. If your goal is to create smart, robust automations, Ontraport is your best bet. But if you need an all-in-one solution, Kartra gets you the best bang for your buck (and you don’t have to duct tape tools together).

Full Side By Side Comparison: Kartra Vs Ontraport

infusionsoft keap dashboard

InfusionSoft (Keap) Dashboard

Quality

InfusionSoft is a middle-of-the-road option, and depending on your needs, it can teeter more one way or the other.

Ease of Use

Its steep learning curve can be overwhelming at first, but once you get over the hump, it’s fairly intuitive.

Cost

InfusionSoft is not as expensive as other tools, but is still on the higher end for a tool that specializes in only a handful of areas.

Overview

InfusionSoft (recently rebranded to Keap) is a solid email marketing automation, customer relationship management (CRM), and ecommerce tool designed for small and large businesses to manage their sales and marketing processes. Here, you can keep track of your clients and automate your sales processes without the need to leverage multiple software solutions.

Key Features

This all-in-one marketing software solution includes tools like customer relationship management (CRM), email marketing, automation, ecommerce, sales pipelines, appointment booking, SMS messages, invoice management, and much more. It also gives you the option to integrate with many third-party tools.

Pricing

InfusionSoft has three pricing tiers, ranging from $79 to $379 a month. Although there is no annual contract, they offer a 30-day free trial and you can buy more contacts for only $30.

Pros & Cons of InfusionSoft (Keap)

Pros

  • 30-day free trial
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
  • Great customer service

Cons

  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first

Conclusion

InfusionSoft, AKA Keap, is great for small and large businesses to manage customers easily and do email marketing. It’s a solid marketing platform with a combination of CRM with email marketing. The tool is great for small businesses that want to spend less time with data entry, customer management, and managing sales and marketing processes. However, if you need a more robust marketing tool, Kartra might be worth the higher price tag to limit the stress of combining multiple platforms.

Full Side By Side Comparison: Kartra Vs InfusionSoft

SamCart Dashboard

SamCart Dashboard

Quality

For what it is, the quality of the product is great.

Ease of Use

SamCart is fairly user-friendly, even for beginners.

Cost

Although not incredibly pricey, the value for the price is so-so.

Overview

SamCart is a direct-to-consumer ecommerce platform built to help you showcase your products and make sales. Used by a wide range of entrepreneurs and businesses which include course creators, authors, Amazon sellers, ecommerce business owners, influencers, non-profits, and much more, SamCart helps create a smoother buying experience for your customers.

Key Features

SamCart offers an all-in-one solution with tools to create pages, convert visitors, make sales, and receive payments. It also allows you to connect with most of your favorite third-party tools in a wide range of categories.

Pricing

Pricing is middle-of-the-road, but not as expensive as Kartra. With the higher tiers, you get even more advanced features and fewer limitations. SamCart has three pricing tiers, ranging from $49 to $199 a month. They also offer a 20% annual discount.

Pros & Cons of SamCart

Pros

  • 14-day full trial on all tiers
  • Most customized shopping cart
  • Great checkout experience for your customers
  • Cart abandonment features
  • Zero transaction fees

Cons

  • Stripe and PayPal support only
  • Not a full-featured marketing platform
  • Digital sales tax calculation not built in
  • Not the best value for the price

Conclusion

SamCart gives you the right tools to showcase and sell what your customers care about most—your products. They are a direct-to-consumer ecommerce platform helping you to set up your store, sell products, convert visitors to customers, and maximize the overall value of every customer. If you already have a solid customer base and don’t need as many tools to market and build sales funnels, this tool is enough to satisfy your needs.

Full Side By Side Comparison: Kartra Vs SamCart

Mailchimp

Mailchimp Dashboard

Quality

MailChimp has good value for a reasonable price, but poor customer support and clunky user interfaces make its overall score middle-of-the-road.

Ease of Use

MailChimp is a good option for beginners, but its interface can create a little learning curve.

Cost

With MailChimp’s generous freemium plan, this tool is extremely affordable.

Overview

Mailchimp is a fully fledged, easy-to-use email marketing solution that empowers anyone to build landing pages, collect leads, manage mailing lists, send newsletters, and run automated email campaigns. It comes with an intuitive drag-and-drop email builder, email templates, and basic automation abilities.

Key Features

MailChimp is an email marketing solution with tools to build landing pages and run automated email campaigns.

Pricing

MailChimp is very affordable email marketing softwarewith its generous freemium plan, but even their paid tiers are great for those with a limited budget. This tool has three plans, ranging from free to $9.99 and all the way up to $299 per month. They also offer a 15% discount to verified nonprofits, but no annual discount.

Pros & Cons of Mailchimp

Pros

  • Generous freemium plan available
  • Affordable premium plans
  • Hundreds of integrations available
  • Great email editor interface

Cons

  • Overwhelming user interface
  • No webinar tool integrations
  • Disappointing automation capabilities
  • Confusing feature set

Conclusion

If all you need is a low-cost email marketing platform to get started, go with MailChimp. Although this platform isn’t as robust as other email marketing tools and it doesn’t offer a suite of tools for other marketing activities outside of email, it still does the job if you simply want to engage, nurture, and convert your email list.

Full Side By Side Comparison: Kartra Vs Mailchimp

11. Podia

Podia Dashboard

Podia Dashboard

Quality

Podia is a solid platform and gets high marks for quality of the software and value for the price.

Ease of Use

Podia is one of the easier to use platforms out there, especially for beginners.

Cost

Podia is affordable and has pricing plans that can accomodate almost any budget.

Overview

Podia helps you sell online courses, memberships, and digital downloads and makes it easy for beginners to get started. The platform empowers you to create your digital products, host it online, deliver it, and sell it with zero technical skills required.

Key Features

Primarily for online course and infoproduct entrepreneurs, Podia excells at digital product creation, hosting, and fulfillment for your customers. You can build landing pages (however, there are no templates available), host your websites, send emails and autoresponders, track and manage affiliates, and easily create sales pages and checkout forms. See all features here.

Pricing

Podia pricing is extremely affordable, with plans starting at $39 per month and going up to $79 per month. They also have a decent annual discount available, as well as free trial for 14 days so you can play before you pay. You do not need a credit card to get started, can cancel anytime, and they offer a generous money-back guarantee of 30 days. 

Pros & Cons of Podia

Pros

  • Generous freemium plan available
  • Affordable premium plans
  • Hundreds of integrations available
  • Great email editor interface

Cons

  • Overwhelming user interface
  • No webinar tool integrations
  • Disappointing automation capabilities
  • Confusing feature set

Conclusion

While Podia is well-suited for beginner infopreneurs and digital product businesses and has reasonable pricing, it loses out to Kartra in several areas: First, if you need landing page templates and sales funnels, Podia will dissapoint you. If you want advanced tools like split testing, you'll be out of luck with Podia. Kartra really has it all for advanced online businesses, but Podia is a great option if you don't need all the bells and whistles. 

Full Side By Side Comparison: Kartra Vs Mailchimp

12. GrooveFunnels (Beta)

Warning: GrooveFunnels is currently in BETA, meaning the software is actively being developed and may have bugs. We will update this review as the product develops. If you're looking for something that is ready to scale with your business right now, then this product is not for you. 

Quality

GrooveFunnels is currently in beta, and while it shows promise, if you're looking for polish, it's not for you.

Ease of Use

GrooveFunnels is currently not that easy to work with due to the in-progress nature of the software

Cost

GrooveFunnels has an amazing freemium plan, and a greate lifetime deal offer (pay once, never pay again).

Overview

GrooveFunnels is the hot new "all in one" marketing software platform developed by Mike Filsaime and John Cornetta and is one of the best free alternatives to Kartra. At the time of this writing, the product is in an early stage of development (beta), and has a ton of bugs and can be very difficult to work with, but shows a lot of promise as a potential Kartra & ClickFunnels competitor. With GrooveFunnels you get an amazing freemium plan that would let a beginner almost create an entire business from scratch with all the tools needed, or gives serious entrepreneurs a generous lifetime one-time payment option that lets you buy the platform with one payment and never pay them again. 

Key Features

GrooveFunnels marketing software gives you a page builder, website builder, and sales funnel builder (GroovePages), an email marketing tool (GrooveMail), affiliate and product sales tool to sell digital products(GrooveSell), upcoming webinar platform (GrooveWebinar), upcoming blogging platform (GrooveBlog), and so much more. If they truly deliver on their entire roadmap it will be one of the best "All In One" platforms on the market. 

Pricing

GrooveFunnels has multiple pricing options at the time of this writing, but most notable are their generous freemium plan, and their lifetime payment option (with options for a single payment of $1397.00, or payment plan options). 

Pros & Cons of GrooveFunnels

Pros

  • Amazing freemium plan available
  • Lifetime deal offer
  • Packed with features and tools
  • A true "All In One" tool

Cons

  • Overwhelming user interface
  • Beta + Buggy software
  • Difficult page editor
  • Confusing feature set

Conclusion

Kartra is a mature product that can grow and scale with your business right now, and GrooveFunnels is a beta product that is in the early stages of development. If you're looking to speculate and invest in a product that may or may not ever realize it's full potential, GrooveFunnels might fit your needs. If you need something right now to start building your business, go with Kartra or another option on this page. 

Final Thoughts - Which Is The Best Kartra Alternative? 

As you've seen, there are a ton of amazing kartra alternatives out there... 

Which one is the best kartra alternative for you?
In our opinion, after heavily reviewing tons of Kartra competitors.... Kartra is one of the best all-in-one marketing solution and platform out there.
Want email marketing or sales funnels? Yup, Kartra can do that. 

Want to build and host your entire website (not just landing pages)? Yup, you're good to go with Kartra.

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

bluehost review

Bluehost

#1 for Hosting Websites & Blogs. Get a free domain and discount here.

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HighLevel

#1 for Landing Pages & Sales Funnels. Get a 2 week free trial here.

ActiveCampaign

#1 for Email Marketing and automated email follow-ups. Free Trial here.

About the author 

Sam Rexford

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