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Application-to-Person (A2P) messaging has become a cornerstone of modern digital communication, especially for businesses. It involves sending messages from an application, typically used by a business, to a person's mobile device.

This form of messaging is increasingly prevalent for purposes like marketing, alerts, notifications, and customer service.

With GoHighLevel, you can leverage A2P messaging to enable businesses to engage with their customers effectively. The platform's automation, CRM, and communication tools heavily rely on text messaging, making A2P an integral component of its functionality. 

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Registering A2P 10DLC With GoHighLevel

In the United States, the regulatory environment for A2P messaging has evolved to address issues like spam and unauthorized messaging.

What is A2P 10DLC Registration

What is A2P 10DLC Registration?

A2P 10DLC (10-digit long code) is a messaging compliance system used in the United States for Application-to-Person messaging using 10-digit long code phone numbers.

This system is crucial for businesses in the US to send SMS and MMS messages legally and effectively.

Why Do You Need A2P 10DLC Registration?

This framework, introduced by major U.S. wireless carriers, is designed to regulate and oversee the use of long codes for commercial text messaging. 

Since July 5, 2023, it has been mandatory for all SMS and MMS messages to U.S. phone numbers using 10DLC to be sent through a registered A2P 10DLC service, to avoid penalties or service interruptions.

Why GoHighLevel Requires A2P Registration?

GoHighLevel has to comply with these regulations to provide its users with reliable and legal communication channels. Therefore, A2P registration is crucial to allow GoHighLevel users to legally send SMS and MMS messages and ensure high delivery rates.

A2P registration benefits GoHighLevel users in multiple ways.

  • It helps in establishing trust with carriers, thereby reducing the risk of messages being flagged as spam. This improves deliverability rates and ensures that communications reach the intended recipients.
  • It enhances the sender's reputation since registered messages are seen as legitimate and compliant with industry standards. This compliance is crucial for businesses to maintain their professional image and customer trust.

How Long Does A2P Campaign Registration Take?

Generally, businesses can expect the registration process to take anywhere from a few days to a few weeks.

The time frame for completing A2P (Application-to-Person) campaign registration can vary depending on several factors.

Typically, the process involves a few key steps:

  1. Creating a business profile
  2. Providing requisite business information
  3. Submitting the registration for approval.

GoHighLevel may have specific procedures that can influence the overall timeline. Businesses should stay in regular contact with their service provider throughout the registration process to ensure a smooth and timely completion.

1. Registration Fees

  • Sole Proprietor Brand: $4.41 (one-time fee).
  • Low Volume Standard Brand: $4.41 (one-time fee), for up to 6,000 message segments per day.
  • Standard Brand: $48.51 (one-time fee), for up to 60,000 segments per day.
  • Campaign Use Case Registration: $16.54 (one-time fee).

2. Monthly Fees

  • Sole Proprietor: $2.21/month.
  • Standard: $12/month.
  • Low-Volume Mixed Use Case: $1.70/month.
  • Charity/Nonprofit: $3.3/month.
  • Emergency Services: $5.5/month.

Requirements for A2P 10DLC Campaign Registration

1. For US-Based Companies

  • Valid EIN: Companies must use an Employer Identification Number (EIN) that matches the legal company name.
  • EIN Verification: Ensure the EIN matches what is registered with the IRS. Review CP 575 or 147c forms for verification.
  • Avoid DUNS Numbers: DUNS numbers are not acceptable for standard A2P 10DLC brand registrations in the US.

2. For Companies Based Outside the US:

  • Valid Tax ID: Use the Tax ID from your country for standard A2P 10DLC brand registration.
  • Specific IDs for Different Countries: For example, BN9 for Canada, Company Number for the UK, and ACN for Australia.
  • Additional Vetting: Companies outside the US/Canada may require additional vetting for brand verification.

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Best Practices While Applying For A2P Registration

Here are some best practices for applying for A2P 10DLC registration:

  • Submit campaign registrations with accurate and consistent data. This includes ensuring consistency in brand, website, sample messages, email domain, and company name. For instance, if your company name is different from the email domain provided, your campaign might face rejection.
  • Ensure that your use case involves consumer consent before sending messages. This includes the appropriate collection of consumer opt-in and having opt-in language available on your website if that's where consumers opt into your campaign.
  • Know the difference between A2P and Person-to-Person (P2P) messaging and ensure that your business traffic is being sent on A2P-approved lanes to avoid compliance issues.
  • Recognize the advantages such as improved message deliverability and enhanced brand reputation by clearly identifying your business as the sender.
  • Ensure the accuracy of your business information across all platforms, including company name, EIN, address, website, and contact details.
  • Select an appropriate use case for 10DLC registration and comply with carrier guidelines to prevent message filtering, delays, or delisting.
  • Respect user privacy by implementing a double opt-in mechanism and ensure subscribers willingly agree to receive your messages.
  • Balance your messaging volume and regularly review the content of your messages to comply with industry regulations and remain relevant to your audience.
  • Conduct testing before launching full-scale campaigns and optimize your messaging strategy based on analytics and feedback.
  • Stay informed about new regulations and compliance standards related to 10DLC and regularly audit your messaging practices.

Alternatives of A2P 10DLC Registration

For those who wants to avoid dealing with A2P 10DLC registration and its costs, using Toll-free numbers is a simpler and free alternative. The opt-in process for SMS marketing now requires express written consent, including specific details like message frequency, opt-out instructions, and a link to the privacy policy.

Why Should Your Business Get Approved for A2P 10DLC?

If you are trying to reach your customers via text? That's where A2P 10DLC comes in. It's a system that makes sure your business can send text messages without running into legal issues. Think of it like getting a verified badge for your business's texting capabilities.

First off, it's all about making sure your messages get to your customers. When you're approved for A2P 10DLC, it means the carriers know you're legit. This reduces the chance of your messages ending up in spam. Plus, the last thing you want is to get fined or your messages blocked because you didn't follow the rules, right?

GoHighLevel_A2P 10DLC Registration

But it's not just about avoiding trouble. Being approved gives your messages more credibility. Your customers will see texts coming from a verified source and feel more comfortable engaging with them. It's a trust thing. And in the long run, this can lead to better customer relationships and even more business for you.

So, it's worth getting your business approved for A2P 10DLC. It keeps things smooth and professional on the messaging front.

About the author 

Sam Rexford

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