How To Build a Website With GoHighLevel

Can you build a website on GoHighLevel and is the website builder any good?

Should you be considering something like WordPress instead for your full site, and simply stick with GHL for your marketing stack? How would you combine the two effectively?

These are fair questions and can introduce a lot of confusion, and we'll explore all of that and more in this step-by-step guide to building websites with HighLevel.

Let's dive right in.

Who Should Be Using The HighLevel Website Builder (And Who Shouldn't?)

Let's get this out of the way before going into the tutorial.

Yes, GHL has a pretty solid website builder that comes with templates etc., but it's not for everyone.

So, who should and shouldn't be using the HighLevel website builder?

First, there's a few things you should take into consideration: 

• What are your goals for your site? 
• Does it need to be super feature-rich, or do you need simplicity?
• Are you trying to design an experience, or a conversion-boosting online presence?
• Do you want everything consolidated under one domain, or are you comfortable seperating main site from marketing assets across domains and sub-domains? 

Your goals for your site should point you in the right direction as far as using the GHL site builder. 

IME - here's where GoHighLevel websites shine:

• The GHL site builder is solid, but simple - this is great if you don't need a ton of bells and whistles, but if you're looking for a super flexible, feature-rich, design-customizable platform, this ain't it.
• It's integrated seamlessly with the rest of the platform, that's a win if you're goal is less marketing SaaS subscriptions.
• It's great for simple sites like local businesses, consulting, agencies, etc., but pretty much falls apart if you want something dynamic.

So my verdict on if you should using GHL for your full websites?

Do use it if your goal is integrated marketing stack, and you're good with a simple site that doesn't need a lot of bells and whistles.

Do not use it if you are trying to build a content-heavy site with a ton of dynamic elements, content etc. For that, use something like WordPress, and simply put GHL on a sub-domain and use it for their landing pages, etc.

Website Builder Features

Alright, that part out of the way, let's get into features and the guide.

GoHighLevel is mostly known for it's all-in-one marketing automation features and tools, but it also works for building conversion-focused websites.

You can integrate with various marketing tools, analytics tracking, SEO optimization, a built-in CRM and calendar tool, and so many more features and benefits it's honestly hard to keep track.

Drag-and-Drop Editor

You can easily navigate through the platform without feeling overwhelmed by complicated code or design options. The functionality was designed to help you build your websites in a little time.

The drag-and-drop editor allows you to easily add text, images, videos, and other elements without any technical know-how.

There is an extensive library of website templates that are fully customizable to match your brand and business goals or quickly spin up client sites.

If you're an agency or solo-entrepreneur, you don't have to waste time designing from scratch when you can start with a pre-made template that already has all the necessary components.

For building quick, simple websites integrated with your sales and marketing stack, GHL shines and it can be very effective if you're goal is streamlining your efforts. 

Adding and Editing Images

When it comes to creating an engaging website, visuals are key. Using GoHighLevel, you can easily add images that will grab your visitors’ attention and keep them on your site longer.

With its built-in image editor, you can crop, resize, and adjust the colors of any picture in just a few clicks. Plus, adding alt tags and descriptions is a breeze - ensuring that your images are not only visually stunning but also optimized for search engines.

Customizable Website Templates

GoHighLevel provides a wide selection of customizable website templates to choose from. You can select from the list of over 200 website templates that have been pre-designed for various industries such as finance, beauty salons, marketing agencies, restaurants, or fitness centers.

GoHighLevel Content AI - Generating Website Content

GoHighLevel Content AI revolutionizes content creation by harnessing the power of artificial intelligence, enabling businesses to generate compelling and unique content effortlessly.

Here's how you can use Content AI:

• Automating the production of diverse content types such as blog posts, social media updates, and email newsletters.
• Businesses can streamline their content marketing efforts, enhance brand messaging, and engage their target audience effectively, all while saving valuable time and resources.

Note: Content AI pricing is separate from your GHL subscription.

You'll be charged on a per word usage for Content AI.

E-commerce Functionality To Sell Online

If you want to run a store and sell online, GoHighLevel website builder provides e-commerce functionality.

The platform integrates with popular ecommerce solutions such as Shopify and Stripe, making it easy for your business to sell products online without any hassle.

When you integrate your website with these ecommerce platforms, you create a seamless shopping experience for your customers. You get to manage orders, track inventory, and process payments all within the GoHighLevel platform.

Plus, GoHighLevel Website Builder provides customizable templates for ecommerce websites so you can create an online store that reflects your brand's personality.

Mobile Responsiveness

As the number of people browsing websites from mobile devices continues to increase, having a mobile-responsive website is now more important than ever before.

Building your website with GoHighLevel Website Builder will ensure it is automatically optimized for mobile devices and responsive. Whether desktop, tablet, or mobile phone, your website will look great on all devices.

The website builder interface offers a preview feature so you can see how your website will look on different devices before publishing it.

Analytics & Reporting 

Tracking the performance of your website is critical to understand user behavior and identify areas for improvement. 

This is why the GoHighLevel website builder has an in-depth analytics and reporting feature that provides detailed information about website traffic, user behavior, and conversion rates.

With this feature, you’re able to track the number of visitors to your site, the pages they visit, how long they stay on each page, and other relevant metrics.

You can also monitor conversion rates and identify pages that are performing well or need improvement. When you understand these metrics, you can optimize your website for better performance leading to more leads and increased sales.

White-labeling Option

GoHighLevel provides a white-labeling feature, allowing agencies to customize the branding of the website builder according to their specific needs and preferences. White labeling is simple and can be done by accessing the settings within the website builder. Once done, all references to GoHighLevel will be removed from the platform, including logos, branding elements, and any in-app messaging related to GoHighLevel.

If you run a marketing agency, this feature will be particularly useful to you and helps you provide a fully custom-branded website to your clients (no GoHighLevel branding).

By white-labeling GoHighLevel, you can ensure that your clients are fully focused on their brand and improving their online presence.

Collaboration Features

One unique feature of GoHighLevel's website builder is its ability to allow multiple users to work on a website at the same time with real-time updates. Your team can collaborate on a website project without interruptions or delays. 

Plus, you can invite others to work on a specific website project by sharing an invite link or granting them access through their dashboard settings. Once they are added as collaborators, they will have access to edit pages in real time. And you can view each change appearing instantly across all devices connected to the project.

Custom Code Editing Option

GoHighLevel offers custom code editing options to advanced users who prefer working with HTML/CSS directly. The website builder has additional customization possibilities beyond the drag-and-drop functionality.

With the HTML element, you can make custom HTML changes to your website and embed additional functionality with ease.

This feature also allows you to create a full custom website template from scratch and have full control over the functionality of the project.

Integrating Your GHL Website with Other Tools

You can integrate your new HighLevel website with a ton of tools:

Some important integrations to consider are Google Analytics for understanding audience, GMB if you're a local company, Facebook Pixel for running ads, twilio for texting, stripe for payment integration and email marketing with Mailgun.

Let's go through a few of the most common GoHighLevel integrations.

Facebook Pixel Integration

With GoHighLevel's Facebook integration, you can track how users interact with your site after clicking on one of your ads on Facebook. This will give you insight into which ads are bringing in the most traffic and conversions for your business.

It also helps in retargeting those users once they leave the site as part of an effective remarketing campaign strategy through targeted ads served up based upon their browsing history and preferences.

Email Marketing Integration

Integrating GoHighLevel with Mailgun and other email tools can help you to streamline your email marketing strategy. By using this integration, you'll be able to capture leads from website visitors who fill out forms on your site. This will allow you to follow up with them through targeted email campaigns designed to convert prospects into customers.

Getting Started with GoHighLevel

Let's go through the basics first, get you signed up for HighLevel, and then move on to building your new website.

Here's how to get signed up: 

1. Visit the GoHighLevel website.
2. Click on the "Try It Free" button at the center left corner of your screen
3. Fill in your personal details such as name, email address and phone number
4. Click "Get Started"

How to Build a Website with GoHighLevel?

To build a website with GoHighLevel, follow these steps:

Step 1 - Navigate to the "Sites" section in your GoHighLevel account, you'll find it on the left side navigation (inside this area you'll be able to access all funnels, blogs, websites, membership sites, and more): 

Step 2 - Next, click on the "Websites" tab in the top navigation bar that opens up... it's sandwiched between "Funnels" and "Blogs"... When you're ready, click on the big green "+ Website" button to get started:

Step 3 - Next, click on "Go to template library" to choose a HighLevel website template you want to use for your new site and head over to the editor for customization. That will take you to their library of templates, with tons of options to choose from. You can sort by industry, type, and tags:

Step 4 - Choose the template you want, and either click "Select" while hovering over it with your mouse, or click on the eye button to preview it.

Step 5 - Click "Continue" in the overview area of the template to move on to the editing. Once you've selected the template of your choice it will appear in your "Websites" area of the dashboard and you can customize the design using the drag-and-drop editor to modify sections, colors, fonts, and images. You can also add extra pages if needed.

Inside the editor (shown below), you can add new elements and sections, adjust the mobile site settings, style any element once selected, drag and drop elements, and a lot more: 

Step 6 - Once done, you can set up integrations with third-party applications and services for forms, email marketing, payment processors like Stripe, and more. You can also optimize your website for SEO by customizing page titles, meta descriptions, and URLs with relevant keywords.

Step 7 - Preview your website on different devices before publishing, making necessary adjustments for optimal display. If you have a custom domain, connect it to your GoHighLevel website following their instructions for domain setup. Hit the "Publish" button to go live.

Pro tip: Thoroughly test your website to ensure all links, forms, and integrations function properly before you launch your site.

Finalize Your Website

Take the time to go through your website thoroughly and fix any errors or inconsistencies. If you have included images on your website, make sure they are optimized for web and mobile use.

Also, make sure that all the links on your website work correctly and that the navigation is consistent throughout. Once you have gone through your full website, take a step back, and look at it from a user's perspective.

Is it easy to navigate? Is all the information clearly displayed?

Does it load quickly? Ask yourself these questions and make any necessary adjustments before launching your website.

Are GoHighLevel Websites Good for SEO?

A question I see asked a lot in GHL forums and the Facebook group: is GoHighLevel good for SEO?

Here's the thing: 

It's just HTML. Whether it's built on WordPress or GHL, or something else, doesn't matter. SEO has nothing to do with the platform used, rather in how it's used.

If you're taking the time to build a functioning website, create great, unique content, and make sure the user experience is solid, you should be fine. 

From there you just need a good SEO strategy, some content, and plenty of backlinks.

Building Websites with GoHighLevel is Affordable and Fast

If you're using GoHighLevel for your sales, CRM, and funnel builder and don't care about a super fancy website, than building your entire website inside HighLevel just makes sense.

With tons of templates ready to go, it's affordable and fast to get started, plus, it's super easy to integrate your sites into your entire marketing stack if you're powering your company with HighLevel.

By following the steps mentioned above, you can create a high-quality website in no-time, making the process both cost-effective and time-saving.

Keep user-experience top-of-mind, and strive to make your website as easy-to-use and visually appealing as possible. And, when in doubt, ask for help!

GoHighLevel offers support resources to help you build the best site possible. So, don't hesitate to take advantage of their guidance and advice.

With a little effort and know-how, you'll have a professional-looking website that serves your business well.