I’ll Show You How To Build a Website With GoHighLevel, But is it a Good Idea?

GoHighLevel is known for it's marketing automation tools and landing page builder, but is it worth building your entire website on GHL?

Should you be considering something like WordPress instead for your full site, and simply stick with GHL for your marketing stack? How would you combine the two effectively?

It's a fair question and introduces a lot of confusion, and we'll explore all of that and more in this step-by-step guide to building websites with HighLevel.

Let's dive right in.

Who Should Be Using The HighLevel Website Builder (And Who Shouldn't?)

Let's get this out of the way before going into the tutorial.

Yes, GHL has a pretty solid website builder that comes with templates etc., but it's not for everyone.

So, who should and shouldn't be using the HighLevel website builder?

First, there's a few things you should take into consideration: 

• What are your goals for your site? 
• Does it need to be super feature-rich, or do you need simplicity?
• Are you trying to design an experience, or a conversion-boosting online presence?
• Do you want everything consolidated under one domain, or are you comfortable seperating main site from marketing assets across domains and sub-domains? 

Your goals for your site should point you in the right direction as far as using the GHL site builder. 

IME - here's where GoHighLevel websites shine:

• The GHL site builder is solid, but simple - this is great if you don't need a ton of bells and whistles, but if you're looking for a super flexible, feature-rich, design-customizable platform, this ain't it.
• It's integrated seamlessly with the rest of the platform, that's a win if you're goal is less marketing SaaS subscriptions.
• It's great for simple sites like local businesses, consulting, agencies, etc., but pretty much falls apart if you want something dynamic.

So my verdict on if you should using GHL for your full websites?

Do use it if your goal is integrated marketing stack, and you're good with a simple site that doesn't need a lot of bells and whistles.

Do not use it if you are trying to build a content-heavy site with a ton of dynamic elements, content etc. For that, use something like WordPress, and simply put GHL on a sub-domain and use it for their landing pages, etc.

Website Builder Features

Alright, that part out of the way, let's get into features and the guide.

GoHighLevel is mostly known for it's all-in-one marketing automation features and tools, but it also works for building conversion-focused websites.

You can integrate with various marketing tools, analytics tracking, SEO optimization, a built-in CRM and calendar tool, and so many more features and benefits it's honestly hard to keep track.

The drag-and-drop editor allows you to easily add text, images, videos, and other elements without any technical know-how.

There is an extensive library of website templates that are fully customizable to match your brand and business goals or quickly spin up client sites.

If you're an agency or solo-entrepreneur, you don't have to waste time designing from scratch when you can start with a pre-made template that already has all the necessary components.

For building quick, simple websites integrated with your sales and marketing stack, GHL shines and it can be very effective if you're goal is streamlining your efforts. 

Getting Started with GoHighLevel

Let's go through the basics first, get you signed up for HighLevel, and then move on to building your new website.

Here's how to get signed up: 

1. Visit the GoHighLevel website.
2. Click on the "Try It Free" button at the center left corner of your screen
3. Fill in your personal details such as name, email address and phone number
4. Click "Get Started"

How to Build a Website with GoHighLevel?

To build a website with GoHighLevel, follow these steps:

Step 1 - Navigate to the "Sites" section in your GoHighLevel account, you'll find it on the left side navigation (inside this area you'll be able to access all funnels, blogs, websites, membership sites, and more): 

Step 2 - Next, click on the "Websites" tab in the top navigation bar that opens up... it's sandwiched between "Funnels" and "Blogs"... When you're ready, click on the big green "+ Website" button to get started:

Step 3 - Next, click on "Go to template library" to choose a HighLevel website template you want to use for your new site and head over to the editor for customization. That will take you to their library of templates, with tons of options to choose from. You can sort by industry, type, and tags:

Step 4 - Choose the template you want, and either click "Select" while hovering over it with your mouse, or click on the eye button to preview it.

Step 5 - Click "Continue" in the overview area of the template to move on to the editing. Once you've selected the template of your choice it will appear in your "Websites" area of the dashboard and you can customize the design using the drag-and-drop editor to modify sections, colors, fonts, and images. You can also add extra pages if needed.

Inside the editor (shown below), you can add new elements and sections, adjust the mobile site settings, style any element once selected, drag and drop elements, and a lot more: 

Step 6 - Once done, you can set up integrations with third-party applications and services for forms, email marketing, payment processors like Stripe, and more. You can also optimize your website for SEO by customizing page titles, meta descriptions, and URLs with relevant keywords.

Step 7 - Preview your website on different devices before publishing, making necessary adjustments for optimal display. If you have a custom domain, connect it to your GoHighLevel website following their instructions for domain setup. Hit the "Publish" button to go live.

Pro tip: Thoroughly test your website to ensure all links, forms, and integrations function properly before you launch your site.

Important Features of GoHighLevel Website Builder

GoHighLevel's website builder is pretty solid and is everything most entrepreneurs need, but let's explore a few important features first.

1. Drag-and-Drop Editor

GoHighLevel's drag-and-drop editor is a game-changer when it comes to website building. It’s so easy and intuitive to use that even someone who is not comfortable with technology could create a stunning website with it. Want to add an image?

Just drag and drop it into your page! Need to adjust the layout?

Simply click and drag elements around until they look just right. This editor gives you full control over every aspect of your website, making customization a breeze. And these websites are fully responsive on all types of screens.

2. Adding and Editing Images

When it comes to creating an engaging website, visuals are key. Using GoHighLevel, you can easily add images that will grab your visitors’ attention and keep them on your site longer.

With its built-in image editor, you can crop, resize, and adjust the colors of any picture in just a few clicks. Plus, adding alt tags and descriptions is a breeze - ensuring that your images are not only visually stunning but also optimized for search engines.

3. Customize Each Section

You can use their text editor to create headlines, paragraphs or bullet-point lists that stand out while remaining organized with beautiful typography options. Furthermore, videos serve as powerful tools for engaging with visitors on websites because they give potential clients or customers an opportunity to see products or services in action before making any purchasing decisions.

Embedding videos from YouTube or Vimeo is as simple as copying the URL into GoHighLevel's editor. Customizing your chosen template using GoHighLevel's easy-to-use drag-and-drop editor can make all the difference when building a beautiful, functional website.

With the ability to add images, text, and videos in a few quick clicks, you can create a visually stunning website that will engage your visitors and keep them coming back for more. So why not give it a try?

Integrating Your Website with Other Tools

You can integrate your new HighLevel website with a ton of tools:

Some important integrations to consider are Google Analytics for understanding audience, GMB if you're a local company, Facebook Pixel for running ads, twilio for texting, stripe for payment integration and email marketing with Mailgun.

Let's go through a few of the most common GoHighLevel integrations.

Integrate Your GHL Website With Google Analytics & Tracking Software

Using Google Analytics can help you fine-tune your website for better conversions by showing you which pages are hitting the mark and which ones need a bit more attention.

Example: if you see that visitors are spending less time on a certain page or bouncing off the site entirely from there, it could be a sign that something’s off with the content or design.

To add tracking across your whole website, just go to your website settings and drop your tracking code into the head or body section. If you need to add tracking for a specific page, you can do that too. Just open the page editor, click on "Settings," and insert your tracking code.

Facebook Pixel Integration

With GoHighLevel's Facebook integration, you can track how users interact with your site after clicking on one of your ads on Facebook. This will give you insight into which ads are bringing in the most traffic and conversions for your business.

It also helps in retargeting those users once they leave the site as part of an effective remarketing campaign strategy through targeted ads served up based upon their browsing history and preferences.

Email Marketing Integration

Integrating GoHighLevel with Mailgun and other email tools can help you to streamline your email marketing strategy. By using this integration, you'll be able to capture leads from website visitors who fill out forms on your site. This will allow you to follow up with them through targeted email campaigns designed to convert prospects into customers.

Finalize Your Website

Take the time to go through your website thoroughly and fix any errors or inconsistencies. If you have included images on your website, make sure they are optimized for web and mobile use.

Also, make sure that all the links on your website work correctly and that the navigation is consistent throughout. Once you have gone through your full website, take a step back, and look at it from a user's perspective.

Is it easy to navigate? Is all the information clearly displayed?

Does it load quickly? Ask yourself these questions and make any necessary adjustments before launching your website.

Are GoHighLevel Websites Good for SEO?

A question I see asked a lot in GHL forums and the Facebook group: is GoHighLevel good for SEO?

Here's the thing: 

It's just HTML. Whether it's built on WordPress or GHL, or something else, doesn't matter. SEO has nothing to do with the platform used, rather in how it's used.

If you're taking the time to build a functioning website, create great, unique content, and make sure the user experience is solid, you should be fine. 

From there you just need a good SEO strategy, some content, and plenty of backlinks.

Why Building Websites with GoHighLevel is Affordable and Fast

If you're using GoHighLevel for your sales, CRM, and funnel builder and don't care about a super fancy website, than building your entire website inside HighLevel just makes sense.

With tons of templates ready to go, it's affordable and fast to get started, plus, it's super easy to integrate your sites into your entire marketing stack if you're powering your company with HighLevel.

By following the steps mentioned above, you can create a high-quality website in no-time, making the process both cost-effective and time-saving.

Keep user-experience top-of-mind, and strive to make your website as easy-to-use and visually appealing as possible. And, when in doubt, ask for help!

GoHighLevel offers support resources to help you build the best site possible. So, don't hesitate to take advantage of their guidance and advice.

With a little effort and know-how, you'll have a professional-looking website that serves your business well.