GoHighLevel Vs ActiveCampaign – Which Is Best?

Looking for a GoHighLevel vs ActiveCampaign review?

We’ll compare both tools side-by-side so you can discover which is right for you.

If you’re an agency owner, you’ll find GoHighLevel useful. The new platform has a value proposition to help digital agencies get more leads and customers with an all-in-one marketing suite.

This post reviews both tools to help you discover the best fit for your business and the one that provides the best value for your money.

Let’s dive in and begin the GoHighLevel vs ActiveCampaign battle!

GoHighLevel Vs ActiveCampaign - Summary

GoHighLevel is an all-in-one marketing platform built for agencies and marketers to get more sales and customers online.

ActiveCampaign is an all-in-one marketing and customer experience platform that provides you with powerful email marketing, automation, and CRM tools.

Take a look at this google trend graph below to get an idea of the relative popularity of these two tools over the year (2022):

To keep you informed, we've attached the latest Google Trends graph for 2023, which clearly shows that GoHighLevel has surpassed ActiveCampaign in popularity and usage.

GoHighLevel Vs ActiveCampaign - Side By Side Review

In the section below, we’ll take a look at how GoHighLevel compares to ActiveCampaign. I have created this section with a side-by-side format so you can compare both platforms based on their features, ratings, integrations, pricing, and more with ease.

NOTE: this side-by-side horizontal comparison layout below is better viewed on desktop, not mobile.

What Stands Out For Us When Reviewing GoHighLevel Vs ActiveCampaign?

Here’s what we discovered while comparing GoHighLevel and ActiveCampaign.

GoHighLevel was built with a focus on helping digital agencies acquire customers and provide solutions to them. It’s a full-suite marketing platform that provides the right stack of tools, support, and resources to succeed as an agency owner or marketer.

ActiveCampaign, on the other hand, is a platform that offers you the tools you need to manage email marketing and automation for your business, and is useful for any online business.

GoHighLevel’s platform is intuitive and gives you a variety of tools to run your agency and manage your clients. It's built-in CRM is very handy to manage all clients easily.

One such tool is a page builder to create full-featured websites, landing pages, sales funnels, surveys, and lead capture forms for your agency and clients.

GoHighLevel also has an email marketing and automation tool for running automated follow-up campaigns and nurturing your leads through a variety of channels (email, SMS, MMS, phone, voicemail, and Facebook messenger).

Other tools you get inside GoHighLevel include a built-in calendar to automate leads booking and a membership area for creating an online course (or community) for your agency.

When it comes to email marketing and automation, ActiveCampaign provides almost everything you need. They give you an intuitive drag-and-drop tool to build forms and landing pages for collecting leads.

You can then create awesome emails with their email builder and mobile-responsive templates and follow up with your leads.

Their advanced automation system, which is their most important feature, is simply unrivaled. It lets you run automated email messages, score leads, and automate your list management process.

Plus, ActiveCampaign comes bundled with a built-in CRM to manage your audience and a 'conversations' feature to send targeted messages to your website visitors.

Before we give our final verdict, let’s see how each tool delivers on individual features and use-case.

Which Is Best For Landing Pages & Sales Funnels?

With ActiveCampaign and GoHighLevel, you get built-in tools to create landing pages and kickstart a delightful customer experience.

GoHighLevel gives you a drag-and-drop page builder to build mobile-responsive landing pages and sales funnels for your agency (and clients).

For each landing page built, you’ll be able to save it as a template, toggle SEO metadata, install a live-chat widget, and view analytics.

On the other hand, ActiveCampaign comes with a drag-and-drop landing page designer to build landing pages for your business.

You also get various mobile-responsive templates that are easy to edit in minutes.

WINNER: Tie. Both platforms offer page builders that work similarly to create landing pages and deliver an awesome experience to your audience.

Which Is Best For Email Marketing & Automation?

For email marketing and automation, both GoHighLevel and ActiveCampaign offer you tools to save time and run automated email campaigns.

GoHighLevel’s email tool called Campaigns is where you run your email campaigns. The tool allows you to engage your contacts automatically via multiple channels including email, SMS, and voice call.

You can create ‘smart list’ segments, set goals, create an "if or when" automated condition, and terminate automation sequences when a goal is met inside GoHighLevel.

ActiveCampaign also offers you and your audience an unrivaled email marketing and automation experience.

The platform features a world-class email editor (and modern templates) to create personalized emails that will engage and delight your audience.

Their email automation functionality is hard to beat. It’s really powerful and helps you free up your time by automating your follow-up email campaigns.

With a user-friendly interface, ActiveCampaign lets you build easy-to-use automation workflow systems and set multiple if and when conditions.

The tool also includes pre-made automation workflows you can directly use or draw ideas from. Plus, ActiveCampaign lets you automate your contact management and segment your list the way you want.

WINNER: When it comes to email marketing and automation, ActiveCampaign has the edge, with extremely powerful email and automation capabilities.

Which Is The Best Price For The Money?

ActiveCampaign has various pricing tiers and an entry-level plan starting at $39 per month (for up to 1000 subscribers).

And if you want access to its landing page tool, lead scoring, machine learning, and in-built CRM, you’ll need to upgrade to the Plus plan at $70 per month.

With GoHighLevel, you’re offered two pricing plans to grow your agency; the Agency Starter plan for $97 per month and the Agency Unlimited Account for $297 per month.

And before even taking out your credit card, GoHighLevel give you a 14-day free trial to try out its features.

WINNER: ActiveCampaign is more affordable if you’re solely looking at running automated email campaigns for your online business. But if you need a platform to run your agency, GoHighLevel is a good bet.

Final Thoughts - Which Is Better, GoHighLevel or ActiveCampaign?

GoHighLevel and ActiveCampaign are great platforms you’ll need in building a profitable online business.

In a nutshell, GoHighLevel is suited to help agency owners with the tools and resources to grow and get more sales.

While ActiveCampaign is an all-in-one email marketing and automation platform built to help you save time, achieve better results, and get more customers.

If you’re confused on which platform to pick between GoHighLevel and ActiveCampaign, here are my final thoughts:

If you run a digital agency and provide solutions to local businesses and clients or need a platform to power your own sales and B2B efforts, then GoHighLevel is the right platform for you, considering its value proposition.

But if email marketing and automation are what you’re looking for and you don't want a full marketing suite, ActiveCampaign is the perfect standalone solution for your business.