Kartra Vs Ontraport 2023: Which Is Best?

Are you considering a CRM and marketing platform to automate your sales process?

And you’re trying to choose between Kartra and Ontraport?

In this post, we will review two of the industry’s best automated online marketing solutions.

You’ll get to learn about Kartra vs Ontraport, their specific features, pricing, and more before making a choice.

Kartra Vs Ontraport - Summary

Kartra and Ontraport are both all-in-one marketing platforms with overlapping features to manage and automate your business processes. While Ontraport is essentially a combination of a CRM tool, an email marketing tool, and a landing page builder, Kartra is more of a sales funnel building platform with an email tool, and a suite of other tools to run your online business from one central place.

Take a look below at how these two online tools have trended in popularity over the last 12 months:

If you click on the above image, it should take you directly to the report above. 

While this kind of report isn't that useful for making your own decision on which tool to buy, it should give you some idea of how popular these tools are. 

It definitely looks like Kartra has been gaining in popularity over the last few months!

Kartra Vs Ontraport - Side By Side Review.

To ensure you have an amazing viewing experience comparing both tools, I created this post using a side-by-side horizontal layout.

In the section below, we compared Kartra and Ontraport according to their respective features, integrations, ratings, pricing, and more, so you can choose your preferred platform with ease.

NOTE: you can view the side-by-side horizontal layout best on desktop (not mobile).

What Stands Out For Us When Reviewing Kartra Vs Ontraport?

Here are the things that stood out while comparing Kartra Vs Ontraport.

Although Ontraport offers fewer features than Kartra, it’s still a great value if you primarily need a CRM and email tool. At its core, Ontraport is a CRM, email automation tool, and landing page builder combined. Its CRM tool helps you manage your contacts and customers.

If you want to build a landing page or form to collect leads, Ontraport has an editor and templates for you. This editor helps you to create landing pages and signup forms (and emails) right from inside the platform.

And when it comes to automation, Ontraport really stands out with tools for creating visual automation workflows (pre-built templates). On the other hand, Kartra is a complete, all-in-one marketing platform with various tools for running your online business.

Kartra doesn’t want you to duct-tape multiple tools together to achieve all this. They want to give you all the tools you need to run your business. You get tools such as a sales funnels builder, email marketing tool, videos hosting tool, helpdesk, in-built calendar tool, and more.

You get all these tools for $99 per month at base price (Starter plan), $199, $299, and $499 on higher tiers (all priced per month). They let you test-drive the platform for 14-days by paying $1 only and you can save money (25% discount) when you pay for these plans yearly. 

Kartra is a little more expensive than Ontraport, but you get more bang for your buck.

Ontraport has four pricing options which start at $79 per month for the base plan. You get a free trial period and an enterprise plan for $497 per month.

Both platforms also allow you to promote their software and earn affiliate commissions by promoting and bringing in customers.

So, should you go with Kartra or Ontraport?

Final Thoughts - Which Is Better Kartra or Ontraport?

Both platforms are good at what they do. Your choice should depend on the goals of your business and what you need from an online marketing platform.

Ontraport is a very robust CRM platform. It empowers you to build landing pages, campaigns, and automation for your business processes.

But if you need something more, I suggest you stick with Kartra. Based on its greater suite of tools and functionality, Kartra wins this battle.

And it’s going to give you the most value for your money at $99 per month (on the base plan) compared to Ontraport (with lesser features) at $79 per month.