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Are you considering a CRM and marketing platform to automate your sales process?
And you’re trying to choose between Kartra and Ontraport?
In this post, we will review two of the industry’s best automated online marketing solutions.
You’ll get to learn about Kartra vs Ontraport, their specific features, pricing, and more before making a choice.
Kartra Vs Ontraport - Summary
Kartra and Ontraport are both all-in-one marketing platforms with overlapping features to manage and automate your business processes. While Ontraport is essentially a combination of a CRM tool, an email marketing tool, and a landing page builder, Kartra is more of a sales funnel building platform with an email tool, and a suite of other tools to run your online business from one central place.
Take a look below at how these two online tools have trended in popularity over the last 12 months:
If you click on the above image, it should take you directly to the report above.
While this kind of report isn't that useful for making your own decision on which tool to buy, it should give you some idea of how popular these tools are.
It definitely looks like Kartra has been gaining in popularity over the last few months!
Kartra Vs Ontraport - Side By Side Review.
To ensure you have an amazing viewing experience comparing both tools, I created this post using a side-by-side horizontal layout.
In the section below, we compared Kartra and Ontraport according to their respective features, integrations, ratings, pricing, and more, so you can choose your preferred platform with ease.
NOTE: you can view the side-by-side horizontal layout best on desktop (not mobile).

ONTRAPORTâ„¢
Ontraport is an advanced all-in-one marketing automation tool.
How we rated Ontraport
Overall Rating | |
Ease of Use | |
Value for Money | |
Pricing | |
Customer Support |
What is Ontraport?
Ontraport is an all-in-one business automation software platform that helps you handle the majority of your marketing processes via smart automation features. Ontraport is a combination of a customer relationship management (CRM) tool, an email marketing automation tool, and a landing page builder.
Who is Ontraport for?
Ontraport is built for entrepreneurs, businesses, e-commerce brands, large companies, and enterprises to automate their business processes. It goes beyond being an email marketing solution and offers a full-cycle CRM system and provides tools for payment management, membership site creation, task management, event management, affiliate management, lead generation, lead nurturing, lead scoring, and so much more.
Notable feature: a combination of a full-cycle CRM system and an email marketing automation tool to manage your business processes.
Ontraport Pros and Cons
Pros
Cons
Ontraport Pricing - How much does Ontraport cost?
Ontraport pricing options start at $79 per month - $497 per month.
Basic Plan - $79 per month - you get the basic features for up-to 1,000 contacts and unlimited email sends.
Plus, Pro, and Enterprise Plan - $179, $297, and $497 per month - Everything from the basic plan plus all features and unlimited email sends. for 2,000 - 10,000 contacts.
Ontraport Annual Discount - Currently Ontraport does not have an annual discount available for any of their plans.
Ontraport Pricing Information | |
Free 14 Day Trial Available | |
$1 Trial For 14 Days | |
No Credit Card to Start | |
Freemium Account | |
Monthly Subscription | |
Annual Discount | |
Cancel Anytime | |
30 Day Money Back Guarantee |
Ontraport Features | |
Landing page builder | |
Visual editor | |
Landing page templates | |
Sales funnel templates | |
Complete page hosting | |
Mobile responsive pages | |
A/B Split Testing | |
Funnel builder | |
Share funnels | |
Custom webhooks | |
Email Auto-responders | |
Affiliate tracking software | |
Membership Sites | |
Behavioral Adaptive Marketing | |
Included subdomain | |
Use your own domain | |
Checkout forms, shopping cart | |
Full website builder | |
Video marketing tool | |
Customer Helpdesk | |
Calendar scheduling tool | |
Agency Portal |
Ontraport Integrations
Email Marketing Integrations | |
Actionetics | |
ActiveCampaign | |
ConvertKit | |
Aweber | |
MailChimp | |
HTML forms | |
+ many more |
Other Integrations | |
Zapier + Webhooks | |
Membership software | |
Checkout software | |
Analytics | |
Webinar software | |
SMS / Texting software | |
Bot software | |
Calendar tools | |
Custom integrations / API | |
+ many more |
Ontraport Affiliate Program
Yes. Ontraport affiliates receive 25% recurring commissions. You can join the Ontraport affiliate program here.
Company Information
Owner / Founder: Landon Ray
Location: Santa Barbara
Customer Support: support@ontraport.com
Founded: 2006
Website: Visit Website
What we love about Ontraport
Ontraport really shines in the marketing automation space. On the email marketing side, you get a ton of pre-designed, customizable email, landing page, and form templates to use in running your email campaigns. A drag-and-drop builder is available to edit these templates to your preferred taste. And when your email is built, you use the email automation feature to automate your campaigns with ease. On reporting, you can monitor campaign performance, view basic and advanced analytics on the Ontraport metrics dashboard to make data-driven business decisions.
Ontraport Alternatives
Coming soon:

KARTRAâ„¢
Kartra is an advanced all-in-one online business and marketing tool.
How we rated Kartra
Overall Rating | |
Ease of Use | |
Value for Money | |
Pricing | |
Customer Support |
What is Kartra?
Kartra is an all-in-one marketing software solution created to help you run your business, automate your business processes, manage your sales, and delight your customers. You get various tools you need to build sales funnels, landing pages, webinars, squeeze pages, membership sites, and more.
Who is Kartra for?
Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." While it's a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you're using other tools like CRMs, email marketing systems, membership sites, etc. Kartra let's you ditch all that and focus on one platform.
Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.
Kartra Pros and Cons
Pros
Cons
Kartra Pricing - How much does Kartra cost?
Kartra pricing tiers start at $99/month - $499/month
Starter Plan - $99/mo - the "Kartra Starter Plan" gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.
Silver, Gold, and Platinum Plans - $199/mo - $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo.
Kartra Annual Discount - When you pay annually with Kartra you immediately save 25% on any Kartra plan.
Kartra Pricing Information | |
Free 14 Day Trial Available | |
$1 Trial for 14 Days | |
No Credit Card to Start | |
Freemium Account | |
Monthly Subscription | |
Annual Discount | |
Cancel Anytime | |
30 Day Money Back Guarantee |
Kartra Features | |
Landing page builder | |
Visual editor | |
Landing page templates | |
Sales funnel templates | |
Complete page hosting | |
Mobile responsive pages | |
A/B Split Testing | |
Funnel builder | |
Share funnels | |
Custom webhooks | |
Email Auto-responders | |
Affiliate tracking software | |
Membership Sites | |
Behavioral Adaptive Marketing | |
Included subdomain | |
Use your own domain | |
Checkout forms, shopping cart | |
Full website builder | |
Video marketing tool | |
Customer Helpdesk | |
Calendar scheduling tool | |
Agency portal |
Kartra Integrations
Email Marketing Integrations | |
Actionetics | |
ActiveCampaign | |
ConvertKit | |
Aweber | |
MailChimp | |
HTML forms | |
+ many more |
Other Integrations | |
Zapier + Webhooks | |
Membership software | |
Checkout software | |
Analytics | |
Webinar software | |
SMS / Texting software | |
Bot software | |
Calendar tools | |
Custom integrations / API | |
+ many more |
Kartra Affiliate Program
Yes. Once approved, you can promote any of the Kartra products, as well as a marketplace of other products. Affiliate payouts vary per product.
Company Information
Owner / Founder: Andy Jenkins, Mike Filsaime
Location: USA
Customer Support: Email
Founded: 2017
Website: Visit Website
What we love about Kartra
When it comes to "All-In-One" business building platforms, Kartra really stands out as top of its class. You can easily build your entire solo-preneur business on top of this platform, and ditch other expensive tools like membership site builders, email autoresponders, funnel tools, landing page tools, and more. If one of your goals is to reduce marketing tool overwhelm and you want to be able to "see" your entire business from one vantage pont and system, than Kartra might be right for you. We absolutely love how easy it is to keep in front of your leads with Kartra.
What Stands Out For Us When Reviewing Kartra Vs Ontraport?
Here are the things that stood out while comparing Kartra Vs Ontraport.
Although Ontraport offers fewer features than Kartra, it’s still a great value if you primarily need a CRM and email tool. At its core, Ontraport is a CRM, email automation tool, and landing page builder combined. Its CRM tool helps you manage your contacts and customers.
If you want to build a landing page or form to collect leads, Ontraport has an editor and templates for you. This editor helps you to create landing pages and signup forms (and emails) right from inside the platform.
And when it comes to automation, Ontraport really stands out with tools for creating visual automation workflows (pre-built templates). On the other hand, Kartra is a complete, all-in-one marketing platform with various tools for running your online business.
Kartra doesn’t want you to duct-tape multiple tools together to achieve all this. They want to give you all the tools you need to run your business. You get tools such as a sales funnels builder, email marketing tool, videos hosting tool, helpdesk, in-built calendar tool, and more.
You get all these tools for $99 per month at base price (Starter plan), $199, $299, and $499 on higher tiers (all priced per month). They let you test-drive the platform for 14-days by paying $1 only and you can save money (25% discount) when you pay for these plans yearly.

Kartra is a little more expensive than Ontraport, but you get more bang for your buck.
Ontraport has four pricing options which start at $79 per month for the base plan. You get a free trial period and an enterprise plan for $497 per month.

Both platforms also allow you to promote their software and earn affiliate commissions by promoting and bringing in customers.
So, should you go with Kartra or Ontraport?
Final Thoughts - Which Is Better Kartra or Ontraport?
Both platforms are good at what they do. Your choice should depend on the goals of your business and what you need from an online marketing platform.

Ontraport is a very robust CRM platform. It empowers you to build landing pages, campaigns, and automation for your business processes.
But if you need something more, I suggest you stick with Kartra. Based on its greater suite of tools and functionality, Kartra wins this battle.
And it’s going to give you the most value for your money at $99 per month (on the base plan) compared to Ontraport (with lesser features) at $79 per month.
My Most Trusted Resources
I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business.