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Are you considering a CRM and marketing platform to automate your sales process?

And you’re trying to choose between Kartra and Ontraport?

In this post, we will review two of the industry’s best automated online marketing solutions.

You’ll get to learn about Kartra vs Ontraport, their specific features, pricing, and more before making a choice.

Kartra Vs Ontraport - Summary

Kartra and Ontraport are both all-in-one marketing platforms with overlapping features to manage and automate your business processes. While Ontraport is essentially a combination of a CRM tool, an email marketing tool, and a landing page builder, Kartra is more of a sales funnel building platform with an email tool, and a suite of other tools to run your online business from one central place.

Take a look below at how these two online tools have trended in popularity over the last 12 months:

kartra vs ontraport google trends graph

Kartra Vs Ontraport - Popularity Over 12 Months

If you click on the above image, it should take you directly to the report above. 

While this kind of report isn't that useful for making your own decision on which tool to buy, it should give you some idea of how popular these tools are. 

It definitely looks like Kartra has been gaining in popularity over the last few months!

Kartra Vs Ontraport - Side By Side Review.

To ensure you have an amazing viewing experience comparing both tools, I created this post using a side-by-side horizontal layout.

In the section below, we compared Kartra and Ontraport according to their respective features, integrations, ratings, pricing, and more, so you can choose your preferred platform with ease.

NOTE: you can view the side-by-side horizontal layout best on desktop (not mobile).

ontraport logo

ONTRAPORTâ„¢

Ontraport is an advanced all-in-one marketing automation tool.

How we rated Ontraport

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Ontraport?

Ontraport is an all-in-one business automation software platform that helps you handle the majority of your marketing processes via smart automation features. Ontraport is a combination of a customer relationship management (CRM) tool, an email marketing automation tool, and a landing page builder.

Who is Ontraport for?

Ontraport is built for entrepreneurs, businesses, e-commerce brands, large companies, and enterprises to automate their business processes. It goes beyond being an email marketing solution and offers a full-cycle CRM system and provides tools for payment management, membership site creation, task management, event management, affiliate management, lead generation, lead nurturing, lead scoring, and so much more.

Notable feature: a combination of a full-cycle CRM system and an email marketing automation tool to manage your business processes.

Ontraport Pros and Cons

Pros
  • Free 14-day full trial with no CC to start
  • First class visual editor for automations
  • Clean UI/UX makes it easy to navigate
  • Great support is usually available via chat
  • Supportive and active online community
Cons
  • Can be very overwhelming to new users
  • No annual discount available
  • The email builder can be clunky
  • Doesn't integrate with many email systems
Ontraport Dashboard

Ontraport Pricing - How much does Ontraport cost?

Ontraport pricing options start at $79 per month - $497 per month.

Basic Plan - $79 per month - you get the basic features for up-to 1,000 contacts and unlimited email sends.

Plus, Pro, and Enterprise Plan - $179, $297, and $497 per month - Everything from the basic plan plus all features and unlimited email sends. for 2,000 - 10,000 contacts.

Ontraport Annual Discount - Currently Ontraport does not have an annual discount available for any of their plans.

Ontraport Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

Ontraport Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

Ontraport Integrations

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

Ontraport Affiliate Program

Yes. Ontraport affiliates receive 25% recurring commissions. You can join the Ontraport affiliate program here.

Company Information

Owner / Founder: Landon Ray

Location: Santa Barbara

Customer Support: support@ontraport.com

Founded: 2006

Website: Visit Website 

What we love about Ontraport

Ontraport really shines in the marketing automation space. On the email marketing side, you get a ton of pre-designed, customizable email, landing page, and form templates to use in running your email campaigns. A drag-and-drop builder is available to edit these templates to your preferred taste. And when your email is built, you use the email automation feature to automate your campaigns with ease. On reporting, you can monitor campaign performance, view basic and advanced analytics on the Ontraport metrics dashboard to make data-driven business decisions.

Ontraport Alternatives

Coming soon:

kartra logo

KARTRAâ„¢

Kartra is an advanced all-in-one online business and marketing tool.

How we rated Kartra

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Kartra?

Kartra is an all-in-one marketing software solution created to help you run your business, automate your business processes, manage your sales, and delight your customers. You get various tools you need to build sales funnels, landing pages, webinars, squeeze pages, membership sites, and more.

Who is Kartra for?

Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." While it's a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you're using other tools like CRMs, email marketing systems, membership sites, etc. Kartra let's you ditch all that and focus on one platform. 

Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.

Kartra Pros and Cons

Pros
  • $1 14-day full trial
  • Full website, funnel, membership site system
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
Cons
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first
kartra dashboard

Kartra Pricing - How much does Kartra cost?

Kartra pricing tiers start at $99/month - $499/month

Starter Plan - $99/mo - the "Kartra Starter Plan" gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.

Silver, Gold, and Platinum Plans - $199/mo - $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo. 

Kartra Annual Discount - When you pay annually with Kartra you immediately save 25% on any Kartra plan.

Kartra Pricing Information

Free 14 Day Trial Available

$1 Trial for 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

Kartra Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency portal

Kartra Integrations

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

Kartra Affiliate Program

Yes. Once approved, you can promote any of the Kartra products, as well as a marketplace of other products. Affiliate payouts vary per product.

Company Information

Owner / Founder: Andy Jenkins, Mike Filsaime

Location: USA

Customer Support: Email

Founded: 2017

Website: Visit Website

What we love about Kartra

When it comes to "All-In-One" business building platforms, Kartra really stands out as top of its class. You can easily build your entire solo-preneur business on top of this platform, and ditch other expensive tools like membership site builders, email autoresponders, funnel tools, landing page tools, and more. If one of your goals is to reduce marketing tool overwhelm and you want to be able to "see" your entire business from one vantage pont and system, than Kartra might be right for you. We absolutely love how easy it is to keep in front of your leads with Kartra.  

What Stands Out For Us When Reviewing Kartra Vs Ontraport?

Here are the things that stood out while comparing Kartra Vs Ontraport.

Although Ontraport offers fewer features than Kartra, it’s still a great value if you primarily need a CRM and email tool. At its core, Ontraport is a CRM, email automation tool, and landing page builder combined. Its CRM tool helps you manage your contacts and customers.

If you want to build a landing page or form to collect leads, Ontraport has an editor and templates for you. This editor helps you to create landing pages and signup forms (and emails) right from inside the platform.

And when it comes to automation, Ontraport really stands out with tools for creating visual automation workflows (pre-built templates). On the other hand, Kartra is a complete, all-in-one marketing platform with various tools for running your online business.

Kartra doesn’t want you to duct-tape multiple tools together to achieve all this. They want to give you all the tools you need to run your business. You get tools such as a sales funnels builder, email marketing tool, videos hosting tool, helpdesk, in-built calendar tool, and more.

You get all these tools for $99 per month at base price (Starter plan), $199, $299, and $499 on higher tiers (all priced per month). They let you test-drive the platform for 14-days by paying $1 only and you can save money (25% discount) when you pay for these plans yearly. 

kartra pricing

Kartra is a little more expensive than Ontraport, but you get more bang for your buck.

Ontraport has four pricing options which start at $79 per month for the base plan. You get a free trial period and an enterprise plan for $497 per month.

ontraport pricing

Both platforms also allow you to promote their software and earn affiliate commissions by promoting and bringing in customers.

So, should you go with Kartra or Ontraport?

Final Thoughts - Which Is Better Kartra or Ontraport?

Both platforms are good at what they do. Your choice should depend on the goals of your business and what you need from an online marketing platform.

kartra vs ontraport

Ontraport is a very robust CRM platform. It empowers you to build landing pages, campaigns, and automation for your business processes.

But if you need something more, I suggest you stick with Kartra. Based on its greater suite of tools and functionality, Kartra wins this battle.

And it’s going to give you the most value for your money at $99 per month (on the base plan) compared to Ontraport (with lesser features) at $79 per month.

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

bluehost review

Bluehost

#1 for Hosting Websites & Blogs. Get a free domain and discount here.

Go High Level Logo

HighLevel

#1 for Landing Pages & Sales Funnels. Get a 2 week free trial here.

ActiveCampaign

#1 for Email Marketing and automated email follow-ups. Free Trial here.

About the author 

Sam Rexford

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