Kartra Vs InfusionSoft 2023: Which One is Best?

While Kartra is a consortium of all the various tools you’ll need to run an online business, InfusionSoft (recently rebranded to Keap) is a solid email marketing automation tool combined with a customer relationship management (CRM) tool designed for small and large businesses to manage their sales and marketing processes.

Kartra and InfusionSoft are two amazing platforms built to help you run your business.

In this Kartra vs InfusionSoft side by side review, I'll compare individual features of both tools, pricing, integrations, affiliate programs, and more, so you can make an informed decision on which is right for you.

If you are searching for the winner of the Kartra vs InfusionSoft battle, you’re in the right place.

Kartra Vs InfusionSoft - Summary

Kartra is a marketing platform for building sales funnels, email marketing, and automating your business while InfusionSoft provides an online platform for business owners to keep track of their customers and stay in control of email marketing and CRM activities.

Take a look below at the relative popularity of these two tools over a years time:

Clearly in terms of popularity over the last 12 months InfusionSoft is the winner here, but Kartra (the new kid on the block) seems to be catching up.

Kartra Vs InfusionSoft - Side By Side Review

In the section below I’m going to compare Kartra and Infusionsoft side by side so you can choose your preferred platform with ease.

To ensure you have an amazing viewing experience, I have reviewed both tools according to their respective features, integrations, ratings, pricing, and more using a side-by-side horizontal layout.

NOTE: you can view the side-by-side horizontal layout best on desktop (not mobile).

What Stands Out For Us When Reviewing Kartra Vs InfusionSoft?

Here are the things that stood out for us when we compared Kartra Vs InfusionSoft.

Both platforms are marketing solutions built to help you run your businesses, get more sales, automate processes, and manage your customers better. However, Kartra has a lot more features to offer than InfusionSoft. Kartra is a complete marketing platform with various tools useful for online businesses to reach their goals.

Whether it’s a sales funnel, email marketing tool, video hosting tool, membership site builder, native helpdesk tool, Kartra gives you all these tools in one central place. No more duct-taping multiple tools and paying extra to achieve your business goals.

However, Kartra is a little more expensive than InfusionSoft (with a lot more tools and features). You pay $99 per month for the starter plan and can upgrade to higher tiers (with more features and fewer restrictions) at $199, $299, and $499 (all priced per month).

On the other hand, InfusionSoft is primarily concerned with helping sales teams and marketers manage their customers and sales pipelines and do email marketing automation. Now known as Keap, InfusionSoft is your CRM, sales, and marketing automation software to help you consistently get more sales.

The platform is mostly used by small and large businesses.

You get tools and features such as customer relationship management (CRM), email marketing, automation, sales pipelines, appointments booking, SMS messages, invoice management, and much more.

There’s a robust analytics dashboard in place to track all the activities of the various parts of InfusionSoft. Plus, you can integrate your data in Infusionsoft with your favorite third-party tools.

You get all this at a base price of $79 per month (Keap Grow) after a 30-day free trial. InfusionSoft has higher tier pricing of $149 per month (Keap Pro), $199 (Infusionsoft), and $349 per month on the enterprise plan.

Note that you get the automation, payment management, and other advanced features on the Pro plan and above only.

You can also earn as an affiliate or partner with both platforms. They both have affiliate programs you can join and earn affiliate commissions when you bring in new customers. So, who wins the Kartra vs Infusionsoft debate?

Final Thoughts - Which Is Better Kartra or InfusionSoft?

Here are my honest recommendations in comparing both Kartra and Infusionsoft.

 InfusionSoft is great for small and large businesses to manage customers easily and do email marketing. It is a solid marketing platform and a combination of CRM with email marketing.

The platform is great for small businesses that want to spend less time with data entry, customer management, and managing sales and marketing processes.

At $79 per month on the base plan, Infusionsoft is worth it as a CRM tool built essentially for the needs of small businesses.

But if you want a more robust platform with more features and tools, I advise you to try out Kartra instead. Whether it's building custom sales funnels, managing affiliates for your products, running done-for-you campaigns, hosting your videos, and more, Kartra has it all to cater to your business needs.

It will be a good fit for you if you don’t want to spend extra and go through the stress of combining multiple tools to run your business. Even though Kartra is slightly more expensive than Infusionsoft, it gives you a lot more bang for your buck.