Kartra Vs InfusionSoft: Which Is Best For YOUR Business?

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Kartra and InfusionSoft are two amazing platforms built to help you run your business.

While Kartra is a consortium of all the various tools you’ll need to run an online business, InfusionSoft (recently rebranded to Keap) is a solid email marketing automation tool combined with a customer relationship management (CRM) tool designed for small and large businesses to manage their sales and marketing processes.

In this Kartra vs InfusionSoft side by side review, I'll compare individual features of both tools, pricing, integrations, affiliate programs, and more, so you can make an informed decision on which is right for you.

If you are searching for the winner of the Kartra vs InfusionSoft battle, you’re in the right place.

Let's dive right in so you can see for yourself.

Kartra Vs InfusionSoft - Summary

Kartra is a marketing platform for building sales funnels, email marketing, and automating your business while InfusionSoft provides an online platform for business owners to keep track of their customers and stay in control of email marketing and CRM activities.

Take a look below at the relative popularity of these two tools over a years time:

Kartra Vs InfusionSoft

Kartra Vs InfusionSoft - Which Is More Popular?

Clearly in terms of popularity over the last 12 months InfusionSoft is the winner here, but Kartra (the new kid on the block) seems to be catching up.

Kartra Vs InfusionSoft - Side By Side Review

In the section below I’m going to compare Kartra and Infusionsoft side by side so you can choose your preferred platform with ease.

To ensure you have an amazing viewing experience, I have reviewed both tools according to their respective features, integrations, ratings, pricing, and more using a side-by-side horizontal layout.

NOTE: you can view the side-by-side horizontal layout best on desktop (not mobile).

INFUSIONSOFT™

Keap (formerly Infusionsoft) offers a CRM, e-mail marketing and sales platform.

How we rated InfusionSoft

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Keap/InfusionSoft?

InfusionSoft is an integrated marketing and sales automation solution that comes with a customer relationship management tool (CRM) and email marketing automation for small and large businesses. In 2019, Infusionsoft rebranded to Keap and they have two products currently (Keap and Infusionsoft by Keap).

Who is InfusionSoft for?

InfusionSoft (now Keap) is built for marketers and small and large business owners. It is an all-in-one marketing automation solution that gives you the ability to do customer relationship management, email marketing, automation, and ecommerce in one place (without having to duct-tape multiple software solutions). You can keep track of your clients and automate your sales processes.

Notable feature: an all-in-one solution with tools for customer relationship management (CRM), email marketing, automation, and ecommerce.

InfusionSoft Pros and Cons

Pros
  • 14-day full trial
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
  • Great customer service
Cons
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first
infusionsoft keap dashboard

InfusionSoft Pricing - How much does Kajabi cost?

InfusionSoft pricing options start at $79 per month - $379 per month

Keap Grow Plan - $79 per month - suitable for startups and new businesses and comes with a CRM and email marketing tool for up to 500 contacts.

Keap Pro Plan - $149 per month - great for large businesses and comes with all in Keap Grow plus automation, landing page builder, and more.

Infusionsoft Plan - $199 per month - suitable for teams and you get a robust CRM solution, lead scoring, automation, eCommerce, and more.

InfusionSoft Annual Discount - no annual discount but they give you a 30-day FREE trial and you can buy more contacts for $30.

InfusionSoft Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

InfusionSoft Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

InfusionSoft Integrations

InfusionSoft allows you to fully connect directly with a variety of third-party apps in various categories such as eCommerce, landing page builders, forms, mail, membership, reporting, and more.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

InfusionSoft Affiliate Program

Yes. As an referral partner, you can earn up to $250 for referring the software to other business owners. Apply here

Company Information

Owner / Founder: Clate Mask

Location: Chandler

Customer Support: sales@keap.com

Founded: 2001

Website: : Visit Website

What we love about InfusionSoft

InfusionSoft really excells with email automation and pipeline development. It is a combination of a CRM tool, email, and sales automation software all in one place to help you automate your sales processes and consistently win more business. With Infusionsoft, you are empowered to do more with less work. You are able to automate your marketing processes and actions on the platform. They also provide you with a pipeline dashboard where you can track sales processes, allow your customers book appointments (based on your availability), and send quotes (and invoices) to clients.

InfusionSoft Alternatives

HubSpot, Exponea, Salesforce, EngageBay, ActiveCampaign, Pipeliner, Agile CRM, Mothernode CRM, ONTRAPORT & Hatchbuck

kartra logo

KARTRA™

Kartra is an advanced all-in-one online business and marketing tool.

How we rated Kartra

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Kartra?

Kartra is a complete online marketing platform built for entrepreneurs and online business owners with various tools to build sales funnels, run email campaigns, and automate your entire online business with ease from one central place. The platform is backed by Frank Kern and owned by Genesis Digital.

Who is Kartra for?

Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." While it's a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you're using other tools like CRMs, email marketing systems, membership sites, etc. Kartra let's you ditch all that and focus on one platform. 

Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.

Kartra Pros and Cons

Pros
  • $1 14-day full trial
  • Full website, funnel, membership site system
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
Cons
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first
kartra alternatives

Kartra Pricing - How much does Kartra cost?

Kartra pricing options start at $99/month - $499/month

Starter Plan - $99/mo - the "Kartra Starter Plan" gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.

Silver, Gold, and Platinum Plans - $199/mo - $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo. 

Kartra Annual Discount - When you pay annually with Kartra you immediately save 25% on any Kartra plan.

Kartra Pricing Information

Free 14 Day Trial Available

$1 Trial for 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

Kartra Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency portal

Kartra Integrations

Kartra is designed to replace your email marketing platform, so lack of email system integrations makes sense. Instead they integrate with SMTPs and Zapier so using your autoresponder shouldn't be a problem.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

Kartra Affiliate Program

Yes. Once approved, you can promote any of the Kartra products, as well as a marketplace of other products. Affiliate payouts vary per product.

Company Information

Owner / Founder: Andy Jenkins, Mike Filsaime

Location: USA

Customer Support: Email

Founded: 2017

Website: Visit Website

What we love about Kartra

When it comes to "All-In-One" business building platforms, Kartra really stands out as top of its class. You can easily build your entire solo-preneur business on top of this platform, and ditch other expensive tools like membership site builders, email autoresponders, funnel tools, landing page tools, and more. If one of your goals is to reduce marketing tool overwhelm and you want to be able to "see" your entire business from one vantage pont and system, than Kartra might be right for you. We absolutely love how easy it is to keep in front of your leads with Kartra.  

What Stands Out For Us When Reviewing Kartra Vs InfusionSoft?

Here are the things that stood out for us when we compared Kartra Vs InfusionSoft.

Both platforms are marketing solutions built to help you run your businesses, get more sales, automate processes, and manage your customers better. However, Kartra has a lot more features to offer than InfusionSoft. Kartra is a complete marketing platform with various tools useful for online businesses to reach their goals.

Whether it’s a sales funnel, email marketing tool, video hosting tool, membership site builder, native helpdesk tool, Kartra gives you all these tools in one central place. No more duct-taping multiple tools and paying extra to achieve your business goals.

However, Kartra is a little more expensive than InfusionSoft (with a lot more tools and features). You pay $99 per month for the starter plan and can upgrade to higher tiers (with more features and fewer restrictions) at $199, $299, and $499 (all priced per month).

On the other hand, InfusionSoft is primarily concerned with helping sales teams and marketers manage their customers and sales pipelines and do email marketing automation. Now known as Keap, InfusionSoft is your CRM, sales, and marketing automation software to help you consistently get more sales.

The platform is mostly used by small and large businesses. You get tools and features such as customer relationship management (CRM), email marketing, automation, sales pipelines, appointments booking, SMS messages, invoice management, and much more. There’s a robust analytics dashboard in place to track all the activities of the various parts of InfusionSoft. Plus, you can integrate your data in Infusionsoft with your favorite third-party tools.

You get all this at a base price of $79 per month (Keap Grow) after a 30-day free trial. InfusionSoft has higher tier pricing of $149 per month (Keap Pro), $199 (Infusionsoft), and $349 per month on the enterprise plan.

Note that you get the automation, payment management, and other advanced features on the Pro plan and above only.

You can also earn as an affiliate or partner with both platforms. They both have affiliate programs you can join and earn affiliate commissions when you bring in new customers. So, who wins the Kartra vs Infusionsoft debate?

Final Thoughts - Which Is Better Kartra or InfusionSoft?

Here are my honest recommendations in comparing both Kartra and Infusionsoft.

InfusionSoft is great for small and large businesses to manage customers easily and do email marketing. It is a solid marketing platform and a combination of CRM with email marketing.

The platform is great for small businesses that want to spend less time with data entry, customer management, and managing sales and marketing processes.

At $79 per month on the base plan, Infusionsoft is worth it as a CRM tool built essentially for the needs of small businesses.

But if you want a more robust platform with more features and tools, I advise you to try out Kartra instead. Whether it's building custom sales funnels, managing affiliates for your products, running done-for-you campaigns, hosting your videos, and more, Kartra has it all to cater to your business needs.

It will be a good fit for you if you don’t want to spend extra and go through the stress of combining multiple tools to run your business. Even though Kartra is slightly more expensive than Infusionsoft, it gives you a lot more bang for your buck.

So, which tool will you go with - Kartra or Infusionsoft?

Share your thoughts in the comment section below!

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

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Bluehost

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ClickFunnels

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ActiveCampaign

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  • Sam
  • August 3, 2020
Sam
 

Hey! I'm Sam, owner at ChillReptile.com. I'm a 9-5 escape artist marketing geek, sales funnel freak, blogger, and affiliate marketer.

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