ActiveCampaign Vs InfusionSoft – Which Is Best For Your Business?

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Running a business online demands a lot from you these days. You need to worry about content, social media, support, email marketing, managing your customers, and more.

When it comes to email marketing, automation, and customer relationship management (CRM), solutions like ActiveCampaign and Infusionsoft are right at the front as the go-to tools on the web.

Both platforms have the required tools to help you engage your email list, seamlessly manage your audience, and run automated messaging.

Being on this post, I guess you're having a hard time deciding which one is right for your business.

I created this ActiveCampaign vs InfusionSoft review so you can see how both tools stack up against each other.

We’re going to go over their features, pricing, pros, and cons, and more so you can make an informed choice.

Without going further, let’s dive in and see how ActiveCampaign and InfusionSoft compare with each other.

ActiveCampaign Vs InfusionSoft - Summary

ActiveCampaign is an email marketing and automation platform launched in 2003 and comes with a suite of tools to engage, track, and manage your audience. While Infusionsoft which was built in 2001 and recently rebranded to Keap, is an “all-in-one” marketing automation and CRM platform for you to generate, nurture, manage and score leads and customers in one system.

You can see in the image below that both tools are widely popular. 

Keep reading to find out which one is right for your business. 

ActiveCampaign Vs InfusionSoft

ActiveCampaign Vs InfusionSoft - Popularity

ActiveCampaign Vs InfusionSoft - Side By Side Review

The section below gives you a side by side comparison of ActiveCampaign vs InfusionSoft. After reviewing both tools, I compared them below according to their features, pricing, integrations, ratings, and more. I did the comparison below using a side-by-side horizontal layout to ensure you have the best viewing experience comparing and making the pick.

NOTE: the side-by-side horizontal layout found below is best viewed on a desktop, not mobile.

ACTIVECAMPAIGN™

ActiveCampaign is an advanced email marketing automation tool.

How we rated ActiveCampaign

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is ActiveCampaign?

ActiveCampaign is an email marketing platform with powerful automation capabilities, landing page creation tools, and CRM tools to send personalized messages to your audience, run incredible email marketing campaigns, nurture your email list and automate your marketing processes to save time. 

Who is ActiveCampaign for?

ActiveCampaign was built for individuals, small and large businesses, or companies to send better-automated emails, nurture their leads, and provide an incredible, optimized email experience. The platform comes with powerful automation tools to run automated email processes, save time, and make more money for your business. If you're looking for the best in email marketing, go with ActiveCampaign.

Notable feature: a ton of intelligent tools to run automated email marketing campaigns and grow your business online.

ActiveCampaign Pros and Cons

Pros
  • 14-day full trial
  • Best in class for email marketing
  • CRM is great for pipeline development
  • Affordable pricing for the value
  • Best email automation features
Cons
  • Clunky user interface and email editor
  • Not friendly to affiliate marketing links
  • Not beginner friendly
  • Customer service is not great on the "Basic" plan
activecampaign dashboard

ActiveCampaign Pricing - How much does it cost?

ActiveCampaign pricing options start at $15/month - $229/month

Lite Plan - $15/month - pay $9/mo (billed annually) and comes with basic email marketing features for 500 contacts

Plus Plan - $70/month - get automation maps, built-in CRM, and custom audiences for 500 contacts.

Professional & Enterprise Plan Plan - $159/month to $279 per month - unlimited and custom features.

ActiveCampaign Annual Discount: You pay $9, $49, $129, $229 per mo (billed annually) for each of the plans above respectively.

ActiveCampaign Pricing Info

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

ActiveCampaign Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

ActiveCampaign Integrations

Editor's Note: ActiveCampaign was built to help you manage your email marketing campaigns and automation and you can connect to 290+ third-party apps to get results with email marketing for your business.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

ActiveCampaign Affiliate Program

Yes, you can become an ActiveCampaign affiliate partner and earn a 30% recurring monthly commissions. Sign up and join the program here.

Company Information

Owner / Founder: Jason VandeBoom

Location: Chicago, USA

Customer Support: help@activecampaign.com

Founded: 2003

Website: Visit Website

What we love about ActiveCampaign

ActiveCampaign is an affordable, email marketing automation tool and one of our favorites amidst the many good options out there (In fact, it’s the tool we use for our own business). With features such as a drag-and-drop email editor to create beautiful emails with ease and a smart sales CRM to manage and nurture your leads. You also get better, smarter marketing automation features to build smart automated workflows with few clicks, nurture your contacts, and enable a better experience for them. 

ActiveCampaign Alternatives

Kartra Vs ActiveCampaign

INFUSIONSOFT™

Keap (formerly Infusionsoft) offers a CRM, e-mail marketing and sales platform.

How we rated InfusionSoft

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Keap/InfusionSoft?

InfusionSoft is an integrated marketing and sales automation solution that comes with a customer relationship management tool (CRM) and email marketing automation for small and large businesses. In 2019, Infusionsoft rebranded to Keap and they have two products currently (Keap and Infusionsoft by Keap).

Who is InfusionSoft for?

InfusionSoft (now Keap) is built for marketers and small and large business owners. It is an all-in-one marketing automation solution that gives you the ability to do customer relationship management, email marketing, automation, and ecommerce in one place (without having to duct-tape multiple software solutions). You can keep track of your clients and automate your sales processes.

Notable feature: an all-in-one solution with tools for customer relationship management (CRM), email marketing, automation, and ecommerce.

InfusionSoft Pros and Cons

Pros
  • 14-day full trial
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
  • Great customer service
Cons
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first
infusionsoft keap dashboard

InfusionSoft Pricing - How much does Kajabi cost?

InfusionSoft pricing options start at $79 per month - $379 per month

Keap Grow Plan - $79 per month - suitable for startups and new businesses and comes with a CRM and email marketing tool for up to 500 contacts.

Keap Pro Plan - $149 per month - great for large businesses and comes with all in Keap Grow plus automation, landing page builder, and more.

Infusionsoft Plan - $199 per month - suitable for teams and you get a robust CRM solution, lead scoring, automation, eCommerce, and more.

InfusionSoft Annual Discount - no annual discount but they give you a 30-day FREE trial and you can buy more contacts for $30.

InfusionSoft Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

InfusionSoft Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

InfusionSoft Integrations

InfusionSoft allows you to fully connect directly with a variety of third-party apps in various categories such as eCommerce, landing page builders, forms, mail, membership, reporting, and more.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

InfusionSoft Affiliate Program

Yes. As an referral partner, you can earn up to $250 for referring the software to other business owners. Apply here

Company Information

Owner / Founder: Clate Mask

Location: Chandler

Customer Support: sales@keap.com

Founded: 2001

Website: : Visit Website

What we love about InfusionSoft

InfusionSoft really excells with email automation and pipeline development. It is a combination of a CRM tool, email, and sales automation software all in one place to help you automate your sales processes and consistently win more business. With Infusionsoft, you are empowered to do more with less work. You are able to automate your marketing processes and actions on the platform. They also provide a pipeline dashboard where you can track your sales lifecycle.

InfusionSoft Alternatives

Kartra Vs InfusionSoft

What Stands Out For Us When Reviewing ActiveCampaign Vs InfusionSoft?

Here’s what stood out for us when comparing ActiveCampaign Vs InfusionSoft, two similar platforms for automation, and customer relationship management CRM solutions for businesses.

ActiveCampaign is the email marketing and automation platform you need to engage and manage your audience while saving time. You get a drag and drop builder for creating emails, landing page builder, and marketing automation and a CRM tool for audience management and segmentation.

InfusionSoft, on the other hand, is more of a streamlined CRM and solution for CRM automation solution. It comes with tools for email marketing, automation, CRM, sales, payments, reporting, and more.

Which is best for marketing automation?

Similarly, both Infusionsoft and ActiveCampaign give you awesome solutions for automation. ActiveCampaign however, provides one of the best automation solutions among email service providers on the market.

The platform gives you a smooth, user-friendly drag-and-drop drip campaign workflow which helps you create automated campaigns based on if-this-then-that logic. You can set your contacts up so that they join new segments automatically when they take certain actions.

The automation solution is almost the same in Infusionsoft. You get a drag-and-drop visual builder for building your campaigns with lots of automation rules to pick from. You can drag and drop various triggers into a list and build sequences that lead prospects to your desired goal.

WINNER: For this contest, we chose ActiveCampaign as the winner for marketing automation. In terms of functionality and user experience, it’s far superior. 

Which has the best CRM solution?

When it comes to CRM, ActiveCampaign and Infusionsoft offer you tools to segment your audience and build deeper relationships with them using list segments and tags. ActiveCampaign is great in this department but Infusionsoft is superior and leads the way.

ActiveCampaign uses tags and lists to ensure that every contact in your list is properly segmented. And with the built-in CRM, you can combine the segmentation, tracking and sales features to tag, track, and score your leads.

Infusionsoft helps you manage contacts and customers in an advanced way because you get to organize and categorize all your tags (missing in ActiveCampaign). This feature is useful if you’re dealing with various automation funnels and a lot of contacts at once. And to help you segment contacts properly, Infusionsoft allows you to add as much contact detail to make every contact as unique as possible.

WINNER: For CRM we chose InfusionSoft as the winner. In terms of functionality and tools for sales teams, InfusionSoft leads the way. 

Which is best for email marketing?

Running automated email campaigns is not possible without building email messages for your audience. And this is why ActiveCampaign and Infusionsoft both come with drag-and-drop interface (along with templates) for building your email messages. I would rate ActiveCampaign’s email marketing experience better than Infusionsoft.

ActiveCampaign comes with a drag-and-drop tool and really nice, mobile-responsive templates for building email messages and newsletters. The email builder is pretty easy to use. You can either choose a template and customize or build your email message from scratch if you love to create things from zero.

On the other hand, Infusionsoft gives you modern email templates (not a lot of them) to choose from and a drag-and-drop email editing tool to create email messages for your broadcasts. The tool is also easy to use, allows you to edit each “block” of content, and you can preview your email content before publishing.

WINNER: We chose ActiveCampaign as the winner in email marketing. ActiveCampaign really has the advantage in automations and functionality.

Which is the best price for the money? 

Although there’s a juicy Infusionsoft deal currently going on (50% off for your first 3 months), ActiveCampaign is clearly cheaper than Infusionsoft and great for businesses on a lean budget. Their pricing plans also scale well for almost any size business. There are four ActiveCampaign plans available, you get unlimited email sending on all plans and you also pay based on the number of contacts you have.

WINNER: ActiveCampaign has a free trial and flexible, affordable pricing plans for almost any size business. For pricing, we chose ActiveCampaign as the winner.

In summary, who wins the ActiveCampaign vs InfusionSoft debate?

Final Thoughts - Which Is Better, ActiveCampaign or InfusionSoft?

The bottom line:

Both ActiveCampaign and InfusionSoft are excellent marketing platforms great at giving you more than just email marketing solutions for your business. They come with features for automated drip campaigns, a customer relationship management (CRM) tool along with robust reporting and A/B testing.

ActiveCampaign gives you a full suite of tools to build email messages, manage email and CRM, and automation for your online business. If you’re a new business owner with needs for email and marketing automation solutions, then ActiveCampaign should be right on your radar.

At the same time, InfusionSoft is more focused on helping large companies with modern automation, CRM, and a detailed analytics dashboard to manage their customers.

Got a question about ActiveCampaign and Infusionsoft? Let us know in the comments below!

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

bluehost review

Bluehost

#1 for Hosting Websites & Blogs. Get a free domain and discount here.

ClickFunnels

#1 for Landing Pages & Sales Funnels. Get a 2 week free trial here.

ActiveCampaign

#1 for Email Marketing and automated email follow-ups. Free Trial here.

  • Sam
  • November 15, 2020
Sam
 

Hey! I'm Sam, owner at ChillReptile.com. I'm a 9-5 escape artist marketing geek, sales funnel freak, blogger, and affiliate marketer.

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