ActiveCampaign Vs InfusionSoft – Which Is Best For Your Business?

ActiveCampaign is an email marketing and automation platform launched in 2003 and comes with a suite of tools to engage, track, and manage your audience.

While Infusionsoft which was built in 2001 and recently rebranded to Keap, is an “all-in-one” marketing automation and CRM platform for you to generate, nurture, manage and score leads and customers in one system.

Running a business online demands a lot from you these days. You need to worry about content, social media, support, email marketing, managing your customers, and more.

I created this ActiveCampaign vs InfusionSoft review so you can see how both tools stack up against each other.

ActiveCampaign Vs InfusionSoft - Summary

When it comes to email marketing, automation, and customer relationship management (CRM), solutions like ActiveCampaign and Infusionsoft are right at the front as the go-to tools on the web.

Both platforms have the required tools to help you engage your email list, seamlessly manage your audience, and run automated messaging.

You can see in the image below that both tools are widely popular. 

ActiveCampaign Vs InfusionSoft - Side By Side Review

The section below gives you a side by side comparison of ActiveCampaign vs InfusionSoft. After reviewing both tools, I compared them below according to their features, pricing, integrations, ratings, and more.

I did the comparison below using a side-by-side horizontal layout to ensure you have the best viewing experience comparing and making the pick.

NOTE: the side-by-side horizontal layout found below is best viewed on a desktop, not mobile.

What Stands Out For Us When Reviewing ActiveCampaign Vs InfusionSoft?

Here’s what stood out for us when comparing ActiveCampaign Vs InfusionSoft, two similar platforms for automation, and customer relationship management CRM solutions for businesses.

ActiveCampaign is the email marketing and automation platform you need to engage and manage your audience while saving time. You get a drag and drop builder for creating emails, landing page builder, and marketing automation and a CRM tool for audience management and segmentation.

InfusionSoft, on the other hand, is more of a streamlined CRM and solution for CRM automation solution. It comes with tools for email marketing, automation, CRM, sales, payments, reporting, and more.

Which is best for marketing automation?

Similarly, both Infusionsoft and ActiveCampaign give you awesome solutions for automation. ActiveCampaign however, provides one of the best automation solutions among email service providers on the market.

The platform gives you a smooth, user-friendly drag-and-drop drip campaign workflow which helps you create automated campaigns based on if-this-then-that logic. You can set your contacts up so that they join new segments automatically when they take certain actions.

The automation solution is almost the same in Infusionsoft. You get a drag-and-drop visual builder for building your campaigns with lots of automation rules to pick from. You can drag and drop various triggers into a list and build sequences that lead prospects to your desired goal.

WINNER: For this contest, we chose ActiveCampaign as the winner for marketing automation. In terms of functionality and user experience, it’s far superior. 

Which has the best CRM solution?

When it comes to CRM, ActiveCampaign and Infusionsoft offer you tools to segment your audience and build deeper relationships with them using list segments and tags. ActiveCampaign is great in this department but Infusionsoft is superior and leads the way.

ActiveCampaign uses tags and lists to ensure that every contact in your list is properly segmented. And with the built-in CRM, you can combine the segmentation, tracking and sales features to tag, track, and score your leads.

Infusionsoft helps you manage contacts and customers in an advanced way because you get to organize and categorize all your tags (missing in ActiveCampaign). This feature is useful if you’re dealing with various automation funnels and a lot of contacts at once. And to help you segment contacts properly, Infusionsoft allows you to add as much contact detail to make every contact as unique as possible.

WINNER: For CRM we chose InfusionSoft as the winner. In terms of functionality and tools for sales teams, InfusionSoft leads the way. 

Which is best for email marketing?

Running automated email campaigns is not possible without building email messages for your audience. And this is why ActiveCampaign and Infusionsoft both come with drag-and-drop interface (along with templates) for building your email messages. I would rate ActiveCampaign’s email marketing experience better than Infusionsoft.

ActiveCampaign comes with a drag-and-drop tool and really nice, mobile-responsive templates for building email messages and newsletters. The email builder is pretty easy to use. You can either choose a template and customize or build your email message from scratch if you love to create things from zero.

On the other hand, Infusionsoft gives you modern email templates (not a lot of them) to choose from and a drag-and-drop email editing tool to create email messages for your broadcasts. The tool is also easy to use, allows you to edit each “block” of content, and you can preview your email content before publishing.

WINNER: We chose ActiveCampaign as the winner in email marketing. ActiveCampaign really has the advantage in automations and functionality.

Which is the best price for the money? 

Although there’s a juicy Infusionsoft deal currently going on (50% off for your first 3 months), ActiveCampaign is clearly cheaper than Infusionsoft and great for businesses on a lean budget. Their pricing plans also scale well for almost any size business. There are four ActiveCampaign plans available, you get unlimited email sending on all plans and you also pay based on the number of contacts you have.

WINNER: ActiveCampaign has a free trial and flexible, affordable pricing plans for almost any size business. For pricing, we chose ActiveCampaign as the winner.

In summary, who wins the ActiveCampaign vs InfusionSoft debate?

Final Thoughts - Which Is Better, ActiveCampaign or InfusionSoft?

Both ActiveCampaign and InfusionSoft are excellent marketing platforms great at giving you more than just email marketing solutions for your business. They come with features for automated drip campaigns, a customer relationship management (CRM) tool along with robust reporting and A/B testing.

ActiveCampaign gives you a full suite of tools to build email messages, manage email and CRM, and automation for your online business. If you’re a new business owner with needs for email and marketing automation solutions, then ActiveCampaign should be right on your radar.

At the same time, InfusionSoft is more focused on helping large companies with modern automation, CRM, and a detailed analytics dashboard to manage their customers.