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If you're searching for an honest comparison review of Kartra Vs Kajabi, then you're in the right place.
Both tools are very similar, but how well do they level up against each other?
In this side-by-side review of Kartra and Kajabi, we dove deep into features, pricing, integrations, and more.
Let's dive in and help you choose the BEST tool for you between Kartra and Kajabi!
Kartra Vs Kajabi - Overview
Kartra is best if you need an all-in-one website, funnel, and course creation tool, while Kajabi is best for full-featured membership sites.
Both marketing platforms for entrepreneurs with some overlapping functions. They are both widely used by course creators, marketers and entrepreneurs.
Keep reading for the in-depth side-by-side comparison of these two heavyweight tools.
Kartra Vs Kajabi - Side By Side Review
We know you want to compare these tools fast, that's why we've created this review in a side-by-side format.
Below you'll find comparisons on:
- Pricing
- Features
- Integrations
- And more...
...all laid out horizontally so you can easily compare these two tools.
Note: this side-by-side layout works best viewed on desktop (not mobile).

KAJABIâ„¢
Kajabi is an advanced membership site creation tool.
How we rated Kajabi
Overall Rating | |
Ease of Use | |
Value for Money | |
Pricing | |
Customer Support |
What is Kajabi?
Kajabi is an all-in-one platform that makes the creation, hosting and launching of online courses a breeze for entrepreneurs and course creators. Kajabi make it super easy to create, host, launch and sell online courses. While more expensive, Kajabi is beginner friendly.
Who is Kajabi for?
Kajabi was built for course creators, infopreneurs, digital products creators, internet marketers, authors and entrepreneurs who want to create and host their content online. It is one of the best platforms for building and running your online course or membership site business and allows you to host your online programs and deliver them to your students in a professional manner. You can build websites, funnels, online courses, and more.
Notable feature: Kajabi membership sites are best in class for the online business marketing software category.
Kajabi Pros and Cons
Pros
Cons
Kajabi Pricing - How much does Kajabi cost?
Kajabi pricing options start at $149/month - $399/month
Basic Plan - $149/month - the basic plan is restrictive but gives you all the basic course building features of Kajabi and is perfect for beginners.
Growth & Pro Plan - $199/month - $399/month the higher kajabi pricing plans come with extra features such as automations, affiliate marketing and white labelling along with everything from the basic plan.
Kajabi Annual Discount - Kajabi let's you pay with a 20% discount on any plan if you choose the annual payment option
Kajabi Pricing Information | |
Free 14 Day Trial Available | |
$1 Trial For 14 Days | |
No Credit Card to Start | |
Freemium Account | |
Monthly Subscription | |
Annual Discount | |
Cancel Anytime | |
30 Day Money Back Guarantee |
Kajabi Features | |
Landing page builder | |
Visual editor | |
Landing page templates | |
Sales funnel templates | |
Complete page hosting | |
Mobile responsive pages | |
A/B Split Testing | |
Funnel builder | |
Share funnels | |
Custom webhooks | |
Email Auto-responders | |
Affiliate tracking software | |
Membership Sites | |
Behavioral Adaptive Marketing | |
Included subdomain | |
Use your own domain | |
Checkout forms, shopping cart | |
Full website builder | |
Video marketing tool | |
Customer Helpdesk | |
Calendar scheduling tool | |
Agency Portal |
Kajabi Integrations
Editors note: Kajabi’s mission is to help you run your online business and sell your digital content better. Currently they only integrate with 10 other services, including ClickFunnels, analytics, email software, and Zapier.
Email Marketing Integrations | |
Actionetics | |
ActiveCampaign | |
ConvertKit | |
Aweber | |
MailChimp | |
HTML forms | |
+ many more |
Other Integrations | |
Zapier + Webhooks | |
Membership software | |
Checkout software | |
Analytics | |
Webinar software | |
SMS / Texting software | |
Bot software | |
Calendar tools | |
Custom integrations / API | |
+ many more |
Kajabi Affiliate Program
Yes, but you have to be a paying Kajabi customer in good standing to be accepted as an affiliate.
Company Information
Owner / Founder: Kenny Rueter, Travis Rosser
Location: California, USA
Customer Support: support@kajabi.com
Founded: 2010
Website: Visit Website
What we love about Kajabi
When it comes to creating and hosting online course content, no other platform comes second to Kajabi. No wonder digital content experts like Amy Porterfield and Brendan Burchard use and recommend the platform. It's that good and refers to itself as the only complete tool with features you need to run a successful online business. You are able to access your website, products, marketing, community and everything from a single dashboard and you can get started with a 14-day FREE trial. Kajabi is definitely the best tool around for membership sites.
Kajabi Alternatives
Coming soon!

KARTRAâ„¢
Kartra is an advanced all-in-one online business and marketing tool.
How we rated Kartra
Overall Rating | |
Ease of Use | |
Value for Money | |
Pricing | |
Customer Support |
What is Kartra?
Kartra is a complete online marketing platform built for entrepreneurs and online business owners with various tools to build sales funnels, run email campaigns, and automate your entire online business with ease from one central place. The platform is owned by Genesis Digital.
Who is Kartra for?
Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." While it's a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you're using other tools like CRMs, email marketing systems, membership sites, etc. Kartra let's you ditch all that and focus on one platform.
Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.
Kartra Pros and Cons
Pros
Cons
Kartra Pricing - How much does Kartra cost?
Kartra pricing options start at $99/month - $499/month
Starter Plan - $99/mo - the "Kartra Starter Plan" gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.
Silver, Gold, and Platinum Plans - $199/mo - $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo.
Kartra Annual Discount - When you pay annually with Kartra you immediately save 25% on any Kartra plan.
Kartra Pricing Information | |
Free 14 Day Trial Available | |
$1 Trial for 14 Days | |
No Credit Card to Start | |
Freemium Account | |
Monthly Subscription | |
Annual Discount | |
Cancel Anytime | |
30 Day Money Back Guarantee |
Kartra Features | |
Landing page builder | |
Visual editor | |
Landing page templates | |
Sales funnel templates | |
Complete page hosting | |
Mobile responsive pages | |
A/B Split Testing | |
Funnel builder | |
Share funnels | |
Custom webhooks | |
Email Auto-responders | |
Affiliate tracking software | |
Membership Sites | |
Behavioral Adaptive Marketing | |
Included subdomain | |
Use your own domain | |
Checkout forms, shopping cart | |
Full website builder | |
Video marketing tool | |
Customer Helpdesk | |
Calendar scheduling tool | |
Agency portal |
Kartra Integrations
Kartra is designed to replace your email marketing platform, so lack of email system integrations makes sense. Instead they integrate with SMTPs and Zapier so using your autoresponder shouldn't be a problem.
Email Marketing Integrations | |
Actionetics | |
ActiveCampaign | |
ConvertKit | |
Aweber | |
MailChimp | |
HTML forms | |
+ many more |
Other Integrations | |
Zapier + Webhooks | |
Membership software | |
Checkout software | |
Analytics | |
Webinar software | |
SMS / Texting software | |
Bot software | |
Calendar tools | |
Custom integrations / API | |
+ many more |
Kartra Affiliate Program
Yes. Once approved, you can promote any of the Kartra products, as well as a marketplace of other products. Affiliate payouts vary per product.
Company Information
Owner / Founder: Andy Jenkins, Mike Filsaime
Location: USA
Customer Support: Email
Founded: 2017
Website: Visit Website
What we love about Kartra
When it comes to "All-In-One" business building platforms, Kartra really stands out as top of its class. You can easily build your entire solo-preneur business on top of this platform, and ditch other expensive tools like membership site builders, email autoresponders, funnel tools, landing page tools, and more. If one of your goals is to reduce marketing tool overwhelm and you want to be able to "see" your entire business from one vantage pont and system, than Kartra might be right for you. We absolutely love how easy it is to keep in front of your leads with Kartra.
Kartra Alternatives
Need to compare Kartra with more alternatives before you make a decision? We've written comparison articles on all major Kartra competitors.
What Stands Out For Us When Reviewing Kartra Vs Kajabi?
There's several things that stand out for us when reviewing these two products side by side.
First, they're both powerful software products, created to solve different problems for entrepreneurs.
Kartra is more of a complete marketing software, solving various problems for entrepreneurs like funnel building, email marketing, online course creation, video hosting and more.
While Kajabi is mainly focused and specialized on building and hosting your online courses with membership sites.
Kartra can be deployed for different solutions - including membership sites - compared to Kajabi, which is primarily designed for online courses and membership sites only.
In terms of sales funnels, landing pages, and video hosting, Kartra beats Kajabi by far.
But when it comes to building membership sites and hosting online courses, Kajabi is the better choice.
Another difference between these two platforms is price.
Kartra offers various fantastic pricing plans, which start at $99/month with no extra charge or transaction fee.
Other plans are the Silver Plan at $199/month, Gold Plan at $299/month and Platinum plan at $499/month.

The major difference in the plans is limits on things like the number of contacts you can have, emails you can send, bandwidth for video and other files storage.
Kajabi follows a similar pricing model and has other pricing plans such as Basic Plan that costs $119/month, Growth Plan that costs $159/month and the Pro Plan, which costs $319/month.

With a starting price of $149, Kajabi is expensive for low budgets.
And Kartra definitely seems to be more reasonably priced than Kajabi.
The difference is their plans in the number of products, pipelines, contacts and members you can have.
Also, Kartra doesn’t offer inbuilt blogging tools and a Community building tool (to have your own private community) which is found in Kajabi.
While Kajabi doesn’t have an inbuilt scheduling system or a helpdesk tool while Kartra does.
So, depending on what features you require, each platform can be a good fit for you.
Final Thoughts - Which Is Better Kartra Vs Kajabi?

So, which is better - Kartra or Kajabi?
No doubt, both tools are a solid WIN for your business and would be really helpful for your business depending on your needs.
Even though they have overlapping features, they are not entirely the same.
Kartra having a lot more features (Helpdesk, Calendars, and more) doesn’t mean Kajabi is inferior.
If you want an excellent membership platform to build membership sites for your course and deliver an amazing member area experience for your students, you should try out KAJABI.
However, If you're looking for a complete all in one marketing solution for:
- Sales funnels
- Email management
- Helpdesk
- Membership sites
- Appointment booking and scheduling app
- And more...
…And you don't want to have to glue together a ton of other products, then you should ultimately go with Kartra.
Plus, Kartra costs less than Kajabi and would be a great FIT for anyone on a budget.
My Most Trusted Resources
I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business.