Kartra Vs ActiveCampaign: Reviewed & Compared

Are you searching for the best tool to run email marketing campaigns between Kartra and ActiveCampaign?

I'll help you pick the best-fit tool for your business with this Kartra vs ActiveCampaign side by side review.

In this review, I'm going to compare Kartra and ActiveCampaign in terms of their features, pricing, integrations, affiliate program and more, side-by-side so you can make an informed decision and pick the best fit for your business.

Kartra Vs ActiveCampaign - Summary

Kartra and ActiveCampaign are both powerful marketing solutions used by entrepreneurs and online business owners to get more results with digital marketing.

While ActiveCampaign is used primarily for running targeted email marketing campaigns, and marketing automation, Kartra is more of an all-in-one marketing solution for entrepreneurs for building sales funnels and running your business online.

Take a look at this google trends graph below to see the popularity of both tools over a year.

Kartra Vs ActiveCampaign - Side By Side Review

We have reviewed both tools side by side so you can easily compare their features against each other and see where each one excels over the other.

Below this section is a side-by-side review laid out horizontally comparing what makes up each tool (like pricing, features, integrations, how we rated each tool, and more) so you can have an awesome user experience comparing both tools.

NOTE: the side-by-side horizontal layout shows best when viewed on desktop (not mobile)

What Stands Out For Us When Reviewing Kartra Vs ActiveCampaign?

Kartra and ActiveCampaign are both powerful marketing solutions.

They were created to help entrepreneurs, small and large businesses to get more results with their marketing.

ActiveCampaign is completely streamlined for email marketing. It is essentially an email marketing automation platform at its core.

Some of its features include an email builder for creating beautiful email content, the most powerful email automation builder of any platform we’ve reviewed, sales CRM and machine learning to keep track of your leads and make better business decisions.

There are a LOT more advanced features you get with ActiveCampaign and it is simply the best email marketing tool out there.

Unlike ActiveCampaign, Kartra is more of an all-around tool. It is an all in one marketing software, helping entrepreneurs with not only tools for email marketing but tools for funnel building, online course creation, video hosting, and more.

Kartra and ActiveCampaign intersect mostly with email marketing. Both tools help you run better email marketing campaigns and manage automation.

But in terms of the QUALITY of each solution for email marketing, I’ll go with ActiveCampaign as the winner. Why? It was built for that singular purpose and excels at it, unlike Kartra which is a jack of all marketing tool trades.

Plus, ActiveCampaign comes with more features (like machine learning and predictive sending) which are missing in Kartra to help you nurture your leads and run better email marketing campaigns.

 And in terms of pricing, ActiveCampaign comes at a price of $15 per month (pay $9 per month, billed yearly) for 500 contacts on its lowest tier.

This tier only comes with basic email marketing features and you’ll have to upgrade to get more on automation, sales CRM, and machine learning.

To get the same basic email marketing features on Kartra, you’ll have to pay at least $99 per month.

Kartra offers three pricing plans starting at $99 per month up to $499 per month with no extra transaction fee.

On the Kartra starter plan, you can send up to 15,000 emails and have about 2,500 contacts and can get fewer restrictions on higher plans.

Final Thoughts - Which Is Better... Kartra or ActiveCampaign?

Now the BIG question is: Who wins the Kartra Vs ActiveCampaign debate, and which should you use?

Both platforms have a similar goal to help you run better email marketing campaigns. They are both good choices and your choice should largely depend on what you want to achieve.

There are various parts to running an online business.

And if you don’t want to combine various tools for marketing your business, then you’ll be better off with Kartra.

Kartra has it all and helps you do more than just email marketing. You get to build sales funnels, host your marketing video, host online courses, build membership sites, run webinars, and more at a starting price of $99 per month.

It's more like an all-in-one, jack of all trades marketing platform for running your business.

However, if you are tired of sloppy email marketing campaigns and want to get the BEST standalone email marketing automation tool out there, then I can’t recommend ActiveCampaign enough.

ActiveCampaign was built to help you run better automated email campaigns. It greatly shines in this aspect and they have over 90,000 customers in 161 countries.

You get email marketing, marketing automation, and CRM tools to create incredible customer experiences.

At a base price of $15 per month (for 500 contacts), ActiveCampaign is quite affordable and you can upgrade to get fewer restrictions, more features, and more contacts.