Kartra Vs Mailchimp – No-Hype Review & Comparison

Mailchimp has evolved a lot over the years, it's still primarily an email marketing platform, while Kartra is an all-in-one marketing platform with multiple integrated tools for running an online business.

Kartra and Mailchimp are amazing marketing platforms that give you the tools to build landing pages, run automated email campaigns, and engage your audience.

With Mailchimp, you get to create landing pages, send emails, and create email automation campaigns. Kartra, on the other hand, is an all-in-one online marketing solution. It is primarily a sales funnel builder that gives you several other tools you need to grow your online business.

I understand you might be a little confused as to which platform is right for you to use in running your online business. Should you invest in a premium business-building platform like Kartra, or start with a low-cost email solution like Mailchimp?

And that is exactly why I created this Kartra vs Mailchimp comparison guide. In this side-by-side review, you’ll be able to compare features, pricing, pros and cons, and much more of both tools so you can pick the best platform for your online business.

Let's dive in and see which product will meet your needs.

Kartra Vs Mailchimp - Summary

Kartra is a complete, all-in-one marketing solution with various built-in tools you need to grow your entire online business from one central place.

Mailchimp is a popular, low-cost, and easy to use email marketing platform with a beautiful interface that lets you build landing pages, collect leads, and run automated email campaigns.

Both of these companies have created amazing products, but they serve different types of businesses with different online marketing needs.

Take a look below at the Google Trends graph of these two products on Google: 

Kartra Vs Mailchimp - Side By Side Review

Both tools have been reviewed and compared based on their respective features, pricing, ratings, and much more.

To help you have a smooth viewing experience choosing your preferred platform from these two heavyweight solutions, the comparison was done using a side-by-side horizontal layout.

NOTE: the side-by-side horizontal layout in this section is best viewed on a desktop

What Stands Out For Us When Reviewing Kartra Vs Mailchimp?

If you want to send emails and manage your mailing list, both marketing solutions come with tools to help you do that.

While Mailchimp is a full-fledged email marketing solution, Kartra is an all-in-one marketing platform with a ton of tools to build and scale your online business easily.

One interesting thing about the platform is that you get a ton of tools bundled together to grow your business from one central place.

Not only are you able to run automated email campaigns but you can also build sales funnels, run webinars, upload your videos, manage affiliates and so much more.

Features & User Experience - Which Is Better?

Mailchimp has a user-friendly interface that makes it easy to build awesome emails (and landing pages) and this is where it really shines. You can create signup forms and landing pages to generate leads and sell your products on the platform.

When it comes to segmentation and automation abilities, Mailchimp is far behind most conventional email tools today. You can’t do advanced segmentation and build custom automation maps.

Kartra, on the other hand, offers much more powerful email marketing automation. You get key email marketing features such as automated re-engagement, lead scoring, list cleaning, and even SMS sequences that are missing in Mailchimp.

Which Tool Is The Best Value For Your Money? 

Starting at $99 per month on the base plan, I see Kartra as a worthy investment considering the plethora of tools you’re getting.

Kartra Pricing

 Although MailChimp has a free (limited) forever plan which has worked in luring in most new customers, you don’t get as many useful features on it.

MailChimp Pricing

It’s great for getting started but if email marketing is an integral part of running your business, the free plan probably won’t cut it for you and you’ll be forced to upgrade.

Kartra gives you a full suite of critical business tools to move your online business forward. With everything you get, you can potentially save about $500-$600 extra each month from duct-taping other tools to run your business.

If you’d love to make money promoting your favorite tools, Mailchimp’s referral program isn’t as rewarding as that of Kartra. You earn a lot more in affiliate commissions when you successfully bring in new customers as a Kartra affiliate.

Final Thoughts - Which Is Better Kartra or Mailchimp?

 If you’re looking for a low-cost email marketing platform to get started... go with Mailchimp.

If you’re looking for a serious marketing platform that will help you grow your business, and are less concerned with budget, go with Kartra.

Both platforms are widely used in growing an online business.

Kartra provides various tools to help you save time and money growing your online business. Most of these tools will cost a lot as standalone tools.

If you need a platform to send emails, manage your list, and do basic automation, Mailchimp is suitable for you. They have a free plan so you can test the waters before spending a dime. But if Mailchimp doesn't cut it for you, Kartra is your best bet. You get more advanced email automation features and get a variety of other tools for running your business without hassles.

Some of the added features Kartra gives you include the ability to use battle-tested campaigns, build sales funnels, host your marketing videos, run webinars, recruit and manage affiliates, and much more... all in one place.

If you want to save money, time, and avoid the headaches that come with duct taping multiple tools to grow your online business, I can't recommend Kartra enough. At $99 per month on the starter plan, Kartra is really worth it for all you’re getting.