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Pabbly logo

Pabbly Review Summary

In our Pabbly review, we found that overall Pabbly is a solid automation and marketing tool, and for some users, it can replace software like Zapier. However, they also get mixed user reviews online, and might not be right for everyone. It is a cloud-based software, so it can be accessed from anywhere and they have a number of affordable pricing plans (pricing might be their biggest advantage). We gave Pabbly 3.4/5 stars.

Overall Rating: 
3.4/5 stars






Key takeaways from our Pabbly review:

  • Pabbly automation tools help businesses streamline workflows, manage relationships, and boost sales.
  • Create integrations and move data between apps without any hassle.
  • You can also run your email marketing campaigns within Pabbly.
  • With Pabbly Connect, you can integrate more than 1000+ apps.

Pabbly Pros & Cons

  • User Friendly
  • Budget Friendly
  • Wide range of features and applications
  • Replace expensive software subscriptions
  • Bad customer support
  • UI is complicated and lots of bug reports
  • Refund service is slow

What is Pabbly?

Pabbly is a suite of online marketing and sales tools that helps businesses automate their workflows, manage their customer relationships, and grow their sales. It's owned and operated by Magnet Brains LLC. With Pabbly, you can replace tools like Make and Zapier, create forms, create subscription offers, and a lot more.

Pabbly Homepage

Let's explore whether this all-in-one marketing and sales platform is right for you. In our review, we'll cover features, pricing, reviews and alternatives to help you make an informed decision.

Get started with Pabbly's 14-day free trial.

Who is Pabbly For?

Pabbly is for marketers, sales management companies, small businesses, to help you automate your marketing campaigns. 

Pabbly has over 27,000 customers and offers a 30-day money-back guarantee. It also provides video tutorials and 2-factor account access to its users.

It’s a user-friendly, no-code platform that does not require any technical skills to use. It is a decent option for businesses of all sizes that are looking to save time and money, improve their sales and marketing, and boost their customer satisfaction.

Pabbly Features

Pabbly offers a ton of features designed to compete directly with popular marketing and automation tools, however, while reviewing Pabbly's tools and features, we found that their main competitive selling point is pricing, and their features, while decent in many ways, still do not live up to the tools they claim to replace.

Affordable doesn't necessarily mean better, and that is the main focus of our review.

To be clear, that is not an indictment of their product, and for some, Pabbly features will be perfect for their needs. 

Pabbly comparison

1. Pabbly Email Marketing

Pabbly Email Marketing allows you to send unlimited emails using their inbuilt SMTP server. You can also use SMTP routing and unlimited custom fields to create personalized emails. Pabbly supports multi-step automations, drip campaigns, and unlimited SMTPs.

You can set up 1-click auto-follow-up for non-openers and create automations. Pabbly makes it easy to create drag-and-drop, HTML, and plain text emails. You can also capture leads using web forms and subscription forms. It's pretty affordable, but lacking in features compared to a tool like ActiveCampaign.

If you just want to get Pabbly email marketing as stand-alone software and aren't interested in the entire Pabbly suite, you might be interested to know they are offering a limited time offer for small businesses in which you get all of their premium features at a very low price. 

How to Use Pabbly Email Marketing?

Step 1 — Create email

Step 2 — Add subscribers

Step 3 — Add delivery server

How to Use Pabbly Email Marketing

Pabbly offers these features as a standalone plan, and you can also purchase them individually.

2. Pabbly Subscription Billing

Pabbly Subscription Billing lets you manage all your business payments from a single dashboard, including subscription payments and customer invoices.

It automatically calculates taxes and sends reminders to late payers. It also lets you offer to collect payments for your products and services without any hassle. You can create customized pages for each type of product.

If you are having trouble on how to get started with Pabbly Subscription Billing, then here are some steps to follow:

How to Use Pabbly Subscription Billing?

Step 1 — Integrate payment gateway

Step 2 — Create a product and plan

Step 3 — Share your checkout pages

 Pabbly Subscription Billing

You can use Pabbly Subscription Billing to create flexible and scalable pricing plans for your products or services. You can also get it's lifetime deal which helps you save more for a one-time payment.

3. Pabbly Form builder

Pabbly Form Builder lets you build forms for any need such as opt-in, subscription forms and contact forms. It has a number of features which makes it a great option for businesses of all sizes. 

With unlimited submissions, payment accounts, payments, agents/users, embedding, file uploads, notifications, and submission reports, you can create and manage your forms without any limitations.

You can get started with Pabbly Form Builder easily, there is no need for installation or anything. 

How to Use a Pabbly Form Builder?

You can create your workflow with these easy steps. 

Step 1 — Create form

Step 2 — Share form

Step 3 — Check form submission

Pabbly Form Builder

You get a ton of free form templates to help you save your time and energy.

4. Pabbly Email Verification

Pabbly Email Verification service allows you to filter spam and wrong emails and help you build a quality email list. It verifies each email with its source.

It also offers a variety of other features, including credits that never expire, MTA validations, detailed status codes, and the ability to verify single or bulk emails via drag & drop or CSV import. 

How to Use Pabbly Email Verification?

Step 1 — Upload a CSV file

Step 2 — Click on start verification

Step 3 — Download the results

 Pabbly Email Verification

5. Pabbly Connect

With Pabbly Connect, you can connect and automate your apps and workflows. It has over 1000+ integrations, a solidly designed workflow builder, and advanced multi-step workflows. 

It is also secure and reliable, and trusted by over 9,000 businesses. If you want to save more money, check out their lifetime deal.

It is a pretty decent alternative to Zapier if cost is a concern. Zapier is more expensive and offers fewer features for the price point, however, according to online user reviews, Zapier is far less buggy, and with 5,000+ apps available to use in your automations, a much more powerful automation too. 

How to use Pabbly Connect?

Step 1 — Click on create workflow button

Step 2 — Select the applications you would like to integrate

Step 3 — That's it! You can now enable your workflow and save countless hours of manual work

Pabbly Connect Work

Pabbly Pricing - Is It Worth the Cost?

Pabbly pricing is affordable compared to other sales and marketing softwares.

For this review, we're focusing on the entire Pabbly suite of tools. Keep in mind that each Pabbly software tool can be purchased as a separate app with it's own pricing plans - for example, you can buy Pabbly Connect as a stand-alone product.

On top of that, each tool has multiple annual plan savings options, random deals and savings offers, lifetime deals, free plans, and more. 

Yeah, It can get confusing fast - it certainly was for us when creating this review.

Here are the four main subscription plans - each of these get you access to the entire Pabbly app suite:

Pabbly Monthly Plans:

  • Pabbly Plus Standard: $49/month
  • Pabbly Plus Pro: $99/month
  • Pabbly Plus Ultimate: $199/month
Pabbly Monthly Plans

Occasionally there are limited time offers that bring these prices down - for example, while creating this review, they were having this promotion - an almost 50% price drop:

pabbly pricing deals, discounts, and savings offers

As far as catching these deals while they are live, I don't know what to tell you other than to check this page often and possibly sign up for their email list to get notified.

Pabbly Yearly Plans and Annual Discounts:

Pabbly Yearly plans can save you up to 30%. They also have three-year and two-year annual plans with additional savings which we will explore below.

It should go without saying that while they display the price per month, you are actually paying a one-time yearly fee.

Subscription plans for Pabbly yearly plan is as follows:

  • Pabbly Plus Standard: $34/mo ($408/year paid annually)
  • Pabbly Plus Pro: $69/mo ($828/year paid annually)
  • Pabbly Plus Ultimate: $139/mo ($1,668/year paid annually)
Pabbly Yearly Plan

Pabbly 2 Yearly Plan:

This plan saves you up to 40% on subscription, you are paying for 24 months in advance, and rebilled every two years. 

Pabbly's 2x annual plan pricing is as follows:

  • Pabbly Plus Standard: $29/mo ($696/2 years - paid once every two years)
  • Pabbly Plus Pro: $59/mo ($1,416/2 years - paid once every two years)
  • Pabbly Plus Ultimate: $119/mo ($2,856/2 years - paid once every two years)
Pabbly 2 Yearly Plan

Pabbly 3 Yearly Plan:

This plan saves you up to 50% on pricing.

Pabbly's 3 year annual plan pricing is as follows:

  • Pabbly Plus Standard: $25/mo ($900/3 years - paid once every three years)
  • Pabbly Plus Pro: $50/mo ($1,800/3 years - paid once every three years)
  • Pabbly Plus Ultimate: $100/mo ($3,600/3 years - paid once every three years)
Pabbly 3 Yearly Plan

Pabbly Annual Discount

Pabbly offers a number of discounts which we have talked above, these are:

  • 30% discount on annual plan
  • 40% discount on 2-year plan
  • 50% discount on 3-year plan

Pabbly lifetime deals are only available on two of its products: Pabbly Connect and Pabbly Subscription Billing.

Pabbly Annual Discount

Pabbly Integrations

Pabbly has a feature called Pabbly Connect which helps you integrate multiple software tools with each other, similar to Zapier or Make. This means that you can use Pabbly as a central hub for all of your marketing needs, without having to use multiple different software programs.

With Pabby Connect, you can connect over 1000 apps and streamline your workflow, some of those integrations are:

  1. Mailchimp
  2. ActiveCampaign
  3. Zoom
  4. Infinity
  5. Trello

If you want to check a specific integration provided by Pabbly, head over to Pabbly Connect.

Pabbly Support

Pabbly Support Service is available 24/7, their support team is trained for every type of query you might have. 

You can contact their support team through email, chat and phone. They will be happy to help you resolve the issue as quickly as possible.

Pabbly Reviews and Ratings Online

Pabbly gets mixed reviews online by its users.

Negative reviews focus on customer support issues, buggy software, refund issues, and more, while positive reviews focus on pricing and the team's dedication to improving their software offering.

On TrustPilot, it has a rating of 1.9 out of 5 stars.

One User on TrustPilot said this:

"I do not recommend their email service at all! They completely destroyed my entire list with over 35,000 emails. I used their email service for a couple of months, and everything was +- ok for that price. I had very few unsubscribers, almost zero spam reports, and I was generally happy with it. However, they frequently had some errors, and their support communicated with me as if I were an amateur. But, in the end, the fault was always on their side."


Below is the screenshot of the image they have on their homepage - quite a contrast, eh?

Pabbly Reviews and Ratings

Pabbly Alternatives

If Pabbly's features don't suit your business needs, consider these Pabbly alternatives.

  • HubSpot: It is known for its ease of use and its focus on inbound marketing.
  • Keap: Keap is a CRM platform that is designed for small businesses. It offers a wide range of features, including contact management, customer relationship, and marketing automation.
  • ActiveCampaign: ActiveCampaign is a marketing automation platform that helps businesses to automate their marketing and sales processes. It offers a wide range of features, including email marketing,sales automation, and CRM functionality.
  • Wrike: Wrike is a project management platform that helps teams to collaborate and manage their projects. It offers a wide range of features, including task management, file sharing, and time tracking.
  • Salesforce Marketing Cloud: Salesforce Marketing Cloud is a suite of marketing automation tools that helps businesses to create and execute marketing campaigns. It offers a wide range of features, including email marketing, social media marketing, and lead scoring.

FAQs - Pabbly Review

Is Pabbly better than Zapier?

It depends, Pabbly provides you with a ton of features at a very low price. Whereas Zapier is a much bigger software with more features and integrations to help you grow your business but it’s expensive.

How does Pabbly work?

Pabbly features can help businesses automate their tasks and workflows, and increase their sales. It works by connecting apps and services, creating custom workflows, sending notifications, scheduling tasks, and managing data.

Can I use Pabbly for free?

Pabbly offers a free plan or trial, but you must first purchase a subscription plan. If you are interested in using more features after your trial period ends, you can upgrade to a paid plan. If you are not satisfied with Pabbly's features, you can request a refund within 30 days.

Can I connect my WhatsApp with Pabbly Connect?

No, You cannot connect WhatsApp through Pabbly Connect, but you can connect Twitter, Facebook, and Youtube.

Verdict: Pabbly Review - Is It the Best Marketing & Sales Software?

Our review verdict: Pabbly is definitely worth a try, is a great price, and might be perfect for your needs, but if you have mission-critical business operations on the line, proceed with some caution, do your research, and ease into it with a lower-price point subscription or free trial. With so many negative user reviews online, caution is warranted.

Overall, we believe Pabbly is a good choice for businesses that need a basic set of marketing and sales tools; we are super impressed by the teams constant updates and improvement, but it may not be enough for businesses with more complex needs.

If you are a small business owner who wants to grow fast and save money, you should definitely consider using Pabbly to provide your business with a streamlined system and your customers with great service.

We prefer GoHighLevel for all of your marketing needs because of their robust features, great user reviews, and awesome team working to constantly improve the software.

You can manage your workflow from one software where you can avail a lot of features to help you manage your business.

Pabbly Review

About the author 

Sam Rexford

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