OpenAI Releases SORA & The Death Rattle Of A Million Startups Was Heard Across The Land

If you thought video was safe from Generative AI (at least for a while), think again.

Today, OpenAI announced Sora - a text-to-video AI generation model that is absolutely stunning.

Here's the announcement tweet: 

Google Playing Catch-up

Amazing to me that Google - which once boasted a huge concentration off AI-programming talent in-house - and has been responsible for many of the early days advances in AI technology, has been so roundly defeated in the consumer release cycles for AI products.

The just released Gemini (still arguably not as good as GPT-4), and along comes Sora.

You almost feel bad for them.

Video Startups, Animation Startups, Game Studios... It's All On The Chopping Block As OpenAI Sets It's Sights On One Of The Internet's Most Loved Content Formats: Video

Imagine you just raised a series B for your video startup or your gaming studio...

Along comes the Sora announcement. 

It's over.

Yup, just like that, OpenAI checkmated multiple industries at once.

Animation and video has traditionally been a high-compute, resource-intensive task, but you can now build damn-near real video from a single prompt.

Take a look: 

The prompt for this video? 

"Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about."

That's it. No fine tuning, no editing, no re-prompting, nothing.

And here's the really wild thing: 

This is only the first public release. 

Is it perfect? No. But it's 95% there, IMO. Where will be on Sora V.2 let alone 5, 6... you get the idea.

Imagine what comes next from here?

When it becomes available to developers via their API, and the public at-large, insta startups will form around:

• Gaming
• Animation
• VR/AR

And so much more, all now a prompt away. 

But that's just the beginning.

Is OpenAI The Poison Pill We All Deserved & What's Next On The Chopping Block?

We all know what happened to Google SERPs with the release of generative text AI... so what about video?

Are beloved staples like YouTube now about to become the next battlefield for AI-generated spam and mountains of machine generated content?

I'll leave it up to you guys to decide the answer to that.

Please drop your thoughts and prayers for your favorite app or startup that is now about to gasp it's last breath.

RIP.