Marketing 360 CRM: Why Use It For Your Small Business?

Whether you run a marketing agency, gym, or law firm, I found that the Marketing 360 CRM is one of the best CRM systems business owners can rely on to get more leads, boost conversions and improve business growth.

I've used Marketing 360's software and found it easy to use and change how I want. It has many options to fit different business needs.

Its robust functionality enables efficient management of tasks, leads, customers, projects, and deals, all from a single dashboard.

With easy-to-connect integrations, you can connect M360 apps with various third-party solutions which can add significant value to your business workflow.

Let's dive in and explore all the features, pricing, and alternatives of the Marketing 360 CRM, helping you make an informed decision for your business marketing.

Read our full Marketing 360 review here.

Key features from Marketing 360 CRM:

• Total flexibility to tweak the CRM system, you can customize it according to your specific needs and run your business exactly the way you want to. 
• You can run automated engagement campaigns that nurture leads, increase sales, win deals, and boost conversions.
• Easily connect the CRM with built-in Marketing360 apps and over 5,000 apps through Zapier.

Marketing 360 CRM Pros & Cons

Marketing 360 CRM - An Overview

Marketing 360 CRM is an easy-to-use, integrated customer relationship management tool that lets you manage your leads, campaigns, customers, team, tasks, projects, and sales process in one dashboard.

The CRM puts you in control of your business and helps you stay organized as you grow.

It’s pretty customizable so you can decide what information to include in your database and build it the way you like it. This CRM is also well-integrated, allowing you to connect with other parts of the M360 platform.

Here are some features of Marketing 360 CRM that will work for any small business out there.

1. Run Marketing Automation Campaigns

When it comes to automated marketing campaigns, Marketing 360 CRM shines bright and is the marketing engine you need.

You can create and send automated email messages to the right contact at the perfect time. 

Doing this will increase the likelihood of converting a lead to a customer. It would also boost overall conversions, customer lifetime value, referrals, and reviews.

2. Sales Pipeline Management

Marketing 360 CRM gives you the ability to optimize your sales process and turn more leads into customers for your business.

With its pipeline management feature, you can streamline your overall sales process, manage each sales stage, and automate your lead nurture campaigns.

3. Customer Engagement

If you want to turn customers into loyal fans and brand advocates, Marketing 360 CRM comes with an impressive customer engagement feature to achieve this.

You can engage your customers with personalized messaging, remain in constant communication, and elevate the overall customer experience.

4. Task & Project Management

With Marketing 360 CRM, the days of guesswork or tracking tasks and projects in your head are finally over.

The CRM allows your team to become more efficient and organized by effectively managing every task, project, and ongoing deal in one dashboard.

Plus, you can create new tasks from templates, set task reminders, assign deals to multiple team members, set project deadlines, and a whole lot more.

5. Contact & Reputation Management

Marketing 360 CRM comes with contact and relationship management features to maintain smooth relationships with other businesses.

Within the CRM dashboard, you can store contacts in one place, organize them according to their associated business or organization, send email messages, and even segment them based on certain criteria.

6. Full Integration With Marketing 360 & Third-Party Apps

Marketing 360 CRM is seamlessly integrated with the rest of its main software platform.

This means you can connect and get data from other M360 tools such as websites, forms, payments, email automation, reporting, and much more.

Also, when you integrate Marketing 360 CRM with Zapier, you can connect with over 5000+ third-party apps (you likely already use) you need to manage and grow your business.

These integrations will help you streamline your business workflows, transfer data easily, and manage your business from one place.

What is Marketing 360?

Marketing 360 is not JUST a software (SaaS) solution. It’s best described as a hybrid software + agency services solution.

As a M360 customer, you can purchase various marketing services necessary to grow your small business. Some of these services include Web Design, SEO, Graphic Design, PPC, and Social Media Marketing.

With the combination of their tech tools, agency services, and expert talent, Marketing 360 aims to be the go-to marketing solution you need to grow your small business.

No more wasting time and money duct-taping multiple tools to manage your campaigns, sales, and business processes.

Who Should Be Using The Marketing 360's CRM?

Ideally, the Marketing 360 CRM software is useful for business owners who want to turn leads into customers, engage customers, and manage their teams.

With 15,000+ businesses currently subscribed to the platform, here are some specific industries where I believe Marketing 360 is particularly useful: 

• Small & Medium Businesses (SMBs): With Marketing 360 CRM, you have a singular platform to view all your contacts, nurture incoming leads, optimize sales process, and convert visitors to customers.
• Fitness Business: Whether you run a gym or work as a fitness trainer, the Marketing 360 CRM can run your fitness business like a well-oiled machine. It comes with functionality to engage incoming inquiries, send automated marketing messages, and convert leads to paying clients.
• Real Estate: If you need a place to nurture your real estate leads and convert them, Marketing 360 CRM can do that for you smoothly. The CRM allows you to nurture leads, segment contacts, send automated email messages, manage house inspections, and keep track of ongoing deals.
• Marketing Agency: If you’re an agency owner offering marketing services to clients, the Marketing 360 CRM will greatly improve your workflow and processes. It will help you organize all tasks, contacts, leads, and projects in one place. You can also assign tasks to employees, monitor deals, and engage clients easily.
• Doctors/Healthcare: Professionals in the healthcare field such as doctors and nurses can use Marketing 360 CRM to collect patients' information, keep in touch with them with scheduled email messages, schedule appointments, and monitor their treatment process.

Marketing 360 serves many industries, apart from the ones listed above.

As long as your business requires a system to nurture leads, engage them, convert them to customers, and manage relationships, the Marketing 360 CRM is a tool you need in your arsenal.

Marketing 360 CRM Pricing

Marketing 360's CRM cost is included in the subscription price for Marketing 360.

This means you can get access to the CRM solution and many other tools even on the cheapest pricing tier at $65 per month.

That said, here are the Marketing 360 CRM pricing plans available:

1. Marketing 360® Basics

This plan offers you DIY marketing tools along with the Marketing 360 CRM to build a web presence, accept online payments, get leads, and manage customers for your business.

It goes for $65 per month with an initial 12-month term ($780) commitment. As a customer on the Basics Plan, you get the tools you need including a website builder, online payment processor, e-commerce capabilities, CRM, point of sale, and mobile app.

2. Marketing 360® Full-Platform

For $395 per month, this plan offers access to the entire Marketing 360 platform which includes all the apps in the Basics tier along with Nurture (text & email Marketing for up to 100k contacts), Ads, Intelligence (for analytics), Social, and Content.

That’s not all. You also get the dedicated marketing team you need to set up a custom website ($3,000 value), marketing automation, and CRM for your business.

This plan provides a combination of tools and expertise required to start and build your business with no hassles.

3. Grow Your Business (Personalized) Plan

The Grow Your Business plan, which is indicated as their most popular tier, is suited for large organizations and businesses that need a dedicated marketing team to scale.

It comes with all the functionality in the Full-Platform Plan for business management along with support from a dedicated marketing team.

You’ll also get access to custom multi-channel marketing solutions including research, planning, social media management, creative, multi-channel ads, content marketing, SEO, and more for your business.

The plan is priced based on your business needs and goals.

This means you’ll have to reach out to their assigned rep to chat about your business goals and get a quote.

Marketing 360 Free Trial

Marketing 360 offers a 14-day free trial so you can try out the software platform at no cost incurred.

During the two weeks, you’ll gain access to all the marketing apps in the software suite including the CRM. And by the end of the trial, you can decide if the overall platform fits your needs.

To sign up for a free trial account, follow this link below and get started with your email address and personal details.

Marketing 360 CRM Alternatives

If you’re not satisfied with Marketing 360 CRM features, there are plenty of choices with similar or even superior functionality to manage and grow your venture.

Here are three Marketing 360 CRM alternatives I recommend you look into:

1. GoHighLevel CRM

GoHighLevel is one of our top reviewed alternatives to Marketing 360. 

The all-in-one marketing platform built for agencies and online businesses comes with a robust suite of tools to grow online.

It has a built-in CRM and pipeline management system that will streamline your overall marketing and customer engagement process.

With the Intelligent Pipelines tool, you can monitor your leads closely as they move through each stage of a pipeline.

While they’re in the pipeline, the GoHighLevel CRM allows you to take different automated actions on them such as email messaging, nurturing, appointment booking, and follow-ups.

One good thing about the GHL CRM is you don’t have to rely on email messaging always. You can contact leads via SMS, Facebook Messenger, Instagram DMs, and voice calls, all from the GoHighLevel dashboard.

GoHighLevel also allows you to easily set up unlimited marketing campaigns, assign a price value to each pipeline, and track the overall value of that pipeline as leads complete the customer journey.

If you have existing contacts elsewhere, the GoHighLevel CRM system lets you import (and even export) your contact list with a few clicks and segment them based on certain criteria.

Overall, GoHighLevel CRM is a great choice when it comes to optimizing your sales pipeline and converting leads to customers. Plus, it saves a huge chunk of your time so we recommend it.

2. ActiveCampaign

ActiveCampaign is another Marketing 360 alternative with a built-in CRM system you can rely on.

Their CRM and sales automation platform helps you monitor leads, skip mundane tasks, and refine your sales strategy.

It comes with sales reporting and an impressive win probability feature, allowing you to track sales performance and how likely you are to close a deal.

Inside the marketing automation tool, you can create lead nurturing campaigns and automate your funnels for deals that are stubborn to close.

For all the contacts in your CRM, ActiveCampaign has a segmentation feature that allows you to group them based on any action they take. For instance, you can segment leads who book a call in one group and those who download a resource in another.

There’s a Lead scoring feature for adding scores to deals, contacts, or leads that engage most with your business.

To stay updated, ActiveCampaign will send notifications to you (or your sales team) about campaigns, leads, and deals for prompt follow-up.

And finally, you can assign follow-up tasks to professionals within your sales team. This task assignment can be done automatically by the CRM or manually.

Overall, ActiveCampaign is a powerful sales and marketing automation platform with a CRM you can trust, especially if you run a large organization or business.

3. Systeme.io

Systeme.io can serve as a CRM system, especially if you’re an individual creator or small online business owner.

Although the overall functionality is basic, the built-in CRM can still serve your business needs with integrated tools such as an email campaign builder and automation workflows. Read full Systeme.io review here. 

With the email builder, you can create good-looking email messages for your audience.

The emails can be created as part of an automation campaign and scheduled to be sent at a later time.

In addition, you can also build automation workflows that align with your business goals inside the campaign. The automation workflows allow the system to take action whenever a lead or contact meets a certain condition.

One good thing about Systeme.io is its free plan.

The all-in-one marketing platform has an impressive free tier that you can use to try out its CRM before making a financial commitment.

FAQs

Verdict: Is Marketing 360 CRM Any Good for Small Businesses?

From my reserach, Marketing 360 CRM proves to be an excellent choice for small businesses looking for an integrated and customizable customer relationship management solution.

With impressive features, the CRM allows you to engage your leads, save time with automated campaigns, manage your team members, optimize your sales process, and get more conversions.

Its integration with native Marketing 360 apps and over 5,000 third-party apps through Zapier is also worth mentioning.

The platform can work for various business types and industries: marketing agencies, chiropractors, fitness trainers, eCommerce, beauty spas, real estate, healthcare, and more.

We do think Marketing 360 CRM solution is worth trying out for your small business, if you want to convert more leads and boost revenue.