GoHighLevel Vs Kartra – Which Is Best For Your Business?

by Sam 

March 12, 2021

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This GoHighLevel vs Kartra review will compare both tools side-by-side and help you discover the best solution for your online business. 

Both GoHighLevel and Kartra come highly recommended for building sales funnels, running automated email campaigns, and managing your business. 

While Kartra provides an all-inclusive system to help you create, market, and launch your online business quickly, GoHighLevel is the new-kid-on-the-block marketing platform with a value proposition to help agencies and marketers get more leads and customers.

If you’re trying to compare Kartra and GoHighLevel to discover which will be right for your business and the best value for your money, you’ll find this post useful. 

I created this post to compare and review GoHighLevel and Kartra to help you decide on your online business’s best marketing solution.

Without further ado, let’s dive right in and begin the GoHighLevel vs Kartra battle!

GoHighLevel Vs Kartra - Summary

GoHighLevel is an all-in-one sales and marketing platform that provides the necessary tools, support, and resources for agencies and marketers to succeed online. Kartra is an all-in-one marketing platform that provides the tools you need to sell more digital products.

Take a look at the image below to get an idea of the relative popularity of these two tools over the last year:

gohighlevel vs kartra

GoHighLevel Vs Kartra - popularity over time

GoHighLevel Vs Kartra - Side By Side Review

In the section below, we’ll take a look at how GoHighLevel compares to Kartra.

I have created this section with a side-by-side format so you can compare both platforms based on their features, ratings, integrations, pricing, and more with ease.

NOTE: this side-by-side horizontal comparison layout below is better viewed on a desktop, not mobile.

Go High Level Logo
GOHIGHLEVEL™

GoHighLevel is an all-in-one marketing automation platform built for agencies.

How we rated GoHighLevel

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation platform built for marketing agencies to get leads, nurture them and turn them into repeat customers all from one dashboard. The platform provides a ton of useful tools to run your agency from one place.

Who is GoHighLevel for?

GoHighLevel is a SaaS product built with agencies in mind. The platform offers a ton of useful tools and functionality to run your marketing agency. With GoHighLevel, say goodbye to duct-taping multiple individual tools to run your agency. According to them, you’ll be able to replace dozens of tools such as ClickFunnels, Mailchimp,Teachable, WordPress, Pipeline, Calendly Hubspot, SalesForce, Woodpecker and many more.

Notable feature: integrated calendar, funnel, and lead follow-up system perfect for agencies.

GoHighLevel Pros and Cons

Pros
  • 14 day free trial
  • Full website, funnel, membership site system
  • CRM, SMS, marketing automation included
  • Native email marketing system
  • Import ClickFunnels funnels
Cons
  • Lack of good landing page templates
  • Overwhelming feature set
  • Not many integrations
  • Less educational material

GoHighLevel Pricing - How much does it cost?

GoHighLevel pricing starts at $97/month - $297/month

Agency Starter Plan - $97/mo - setup only a single account for your client or agency and get all tools.

Agency Unlimited Plan - $297/mo - ability to create unlimited sub accounts for your clients and other businesses.

White Label Mobile App + Custom Zap Upgrade - additional $497/mo - white-label your custom mobile app, custom zap and add your agency’s branding.

GoHighLevel Pricing Information

Free 14 Day Trial Available

$1 Trial For 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

GoHighLevel Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency Portal

GoHighLevel Integrations

Editors note: GoHighLevel natively connects with few third-party tools but has a functional Zapier integration that allows you to integrate your favorite third-party apps seamlessly.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

GoHighLevel Affiliate Program

Yes. The GoHighLevel affiliate program gives a 40% monthly recurring commission for every customer you refer.

Company Information

Owner / Founder: Shaun Clark

Location: USA

Customer Support: support@gohighlevel.com

Founded: 2016

Website: Visit Website

What we love about GoHighLevel

When it comes to running an agency, getting customers, and retaining them, GoHighLevel is a game-changer. You get built-in marketing tools for creating landing pages, sales funnels, and websites so you can capture leads easily. And on the backend, you get a CRM and tools to nurture your leads into customers. You can create custom, automated follow-up campaigns to engage your leads via multiple channels including voice calls, email, SMS, Facebook Messenger, and more. What really stands out about HighLevel? The White Label pricing plan is a huge differentiator to its competitors.

GoHighLevel Alternatives

GoHighLevel Vs ClickFunnels

GoHighLevel Vs Kartra

GoHighLevel Vs ActiveCampaign

kartra logo

KARTRA™

Kartra is an advanced all-in-one online business and marketing tool.

How we rated Kartra

Overall Rating

Ease of Use

Value for Money

Pricing

Customer Support

What is Kartra?

Kartra is a complete online marketing platform built for entrepreneurs and online business owners with various tools to build sales funnels, run email campaigns, and automate your entire online business with ease from one central place. The platform is owned by Genesis Digital.

Who is Kartra for?

Kartra is really designed for solo-entrepreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool "clutter." While it's a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you're using other tools like CRMs, email marketing systems, membership sites, etc. Kartra let's you ditch all that and focus on one platform. 

Notable feature: Kartra membership sites combined with their marketing automation features are worth the money alone.

Kartra Pros and Cons

Pros
  • $1 14-day full trial
  • Full website, funnel, membership site system
  • All-in-one system replaces other expensive tools
  • Native email marketing system
  • Agency portal facilitates client work
Cons
  • No email marketing integrations (only SMTPs)
  • Less integrations than other platforms
  • Steep learning curve compared to the competition
  • Can be overwhelming at first
kartra alternatives

Kartra Pricing - How much does Kartra cost?

Kartra pricing options start at $99/month - $499/month

Starter Plan - $99/mo - the "Kartra Starter Plan" gives you all features except Kartra Agency, but limits traffic, leads, domains, and features.

Silver, Gold, and Platinum Plans - $199/mo - $499/mo. With the upper tier Kartra plans, you get Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan gives you more leads, domains, emails / mo. 

Kartra Annual Discount - When you pay annually with Kartra you immediately save 25% on any Kartra plan.

Kartra Pricing Information

Free 14 Day Trial Available

$1 Trial for 14 Days

No Credit Card to Start

Freemium Account

Monthly Subscription

Annual Discount

Cancel Anytime

30 Day Money Back Guarantee

Kartra Features

Landing page builder

Visual editor

Landing page templates

Sales funnel templates

Complete page hosting

Mobile responsive pages

A/B Split Testing

Funnel builder

Share funnels

Custom webhooks

Email Auto-responders

Affiliate tracking software

Membership Sites

Behavioral Adaptive Marketing

Included subdomain

Use your own domain

Checkout forms, shopping cart

Full website builder

Video marketing tool

Customer Helpdesk

Calendar scheduling tool

Agency portal

Kartra Integrations

Kartra is designed to replace your email marketing platform, so lack of email system integrations makes sense. Instead they integrate with SMTPs and Zapier so using your autoresponder shouldn't be a problem.

Email Marketing Integrations

Actionetics

ActiveCampaign

ConvertKit

Aweber

MailChimp

HTML forms

+ many more

Other Integrations

Zapier + Webhooks

Membership software

Checkout software

Analytics

Webinar software

SMS / Texting software

Bot software

Calendar tools

Custom integrations / API

+ many more

Kartra Affiliate Program

Yes. Once approved, you can promote any of the Kartra products, as well as a marketplace of other products. Affiliate payouts vary per product.

Company Information

Owner / Founder: Andy Jenkins, Mike Filsaime

Location: USA

Customer Support: Email

Founded: 2017

Website: Visit Website

What we love about Kartra

When it comes to "All-In-One" business building platforms, Kartra really stands out as top of its class. You can easily build your entire solo-preneur business on top of this platform, and ditch other expensive tools like membership site builders, email autoresponders, funnel tools, landing page tools, and more. If one of your goals is to reduce marketing tool overwhelm and you want to be able to "see" your entire business from one vantage pont and system, than Kartra might be right for you. We absolutely love how easy it is to keep in front of your leads with Kartra.  

GoHighLevel Vs Kartra - What Stands Out For Us?

In comparing GoHighLevel (High Level) and Kartra and exploring both platforms, here's what stood out for us:

GoHighLevel was built with a focus on helping digital agencies get more clients and get rid of 3rd party marketing tools so they can bring it all under one software suite.

It’s a full-suite digital marketing platform that provides the right stack of tools, support, and resources to succeed as an agency owner or marketer.

Built with agencies in mind, GoHighLevel is also great for any B2B business, local business, and any business that wants to sell more online.

GoHighLevel’s intuitive, full-featured platform gives you everything you need in one place to get more clients and nurture leads.

For your websites and funnels, you get a variety of page builder tools to create full-featured websites, landing pages, sales funnels, surveys, and forms to capture new leads.

For your marketing you get email marketing, SMS, calling features and more. GoHighLevel provides you with the right tools to nurture your leads into customers.

You can create and customize your marketing messages. You can also build automated follow-up campaigns to engage your leads via various channels like email, SMS/MMS, phone, voicemail drops, and even social media messages like Facebook messenger.

The platform has a built-in calendar that lets you automate leads booking. And you can manage your audience engagement by leveraging the built-in AI and machine learning system.

If you have it in mind to create an online course and community for your agency, GoHighLevel comes with membership area tools for this purpose. You don’t need to integrate with a third-party online course and membership solution.

You also get reputation management features to get customer reviews and manage your online reviews.

One good thing is GoHighLevel lets you try out its features with its 14-day free trial period. After this period, you get to upgrade to any of the two major pricing plans at $97 and $297 monthly.

For agencies, one of our favorite features is the White Label pricing option, which allows you to white label their entire software suite, rebrand it for your domain, and sell it as a new revenue source for your agency.

Kartra, on the other hand, is a game-changer platform for digital entrepreneurs and business owners by providing all the tools you need to run your online business.

Kartra offers you tools for:

  • Sales funnels
  • Landing pages
  • Email marketing
  • Automation
  • Video hosting
  • Affiliate program management
  • Custom domain & management
  • A/B split testing
  • Membership site management
  • Third-party integration
  • Calendar functionality
  • And much more

This all-in-one marketing system saves you the cost and stress of duct-taping multiple, expensive marketing tools.

Kartra was built to be a single online marketing solution you need to run your online business. If your business needs revolve around sales funnels, email marketing, online courses, digital products, automation, and CRM, Kartra is a great option.

Which Is Best For Sales Funnels?

With Kartra and GoHighLevel, you’re empowered with the necessary tools to build high-converting sales funnels.

GoHighLevel comes with a drag-and-drop page builder that allows you to build sales funnels (and landing pages) that are mobile-responsive and converts visitors to your agency.

The builder helps you build your pages, section by section, and you’re able to save each section as a template for use later.

The funnel builder shows you analytics for each sales funnel created. And you can add custom SEO meta tags and install a live-chat widget to your funnels with ease.

For me, one thing that stands out is how you can easily connect the built-in forms, booking calendar, and even import sales funnels from ClickFunnels directly into GoHighLevel seamlessly as well as share your funnels (great if you're working with clients who have similar landing page needs).

Meanwhile, Kartra comes with a robust funnel and campaign builder that allows you to design and launch automated sales funnels in minutes. 

You can build multiple pages inside Kartra’s drag-and-drop page builder and interconnect your pages in a funnel flow. And that’s not all.

Kartra also provides you with done-for-you plug-and-play funnels and campaigns for your online business. This bunch of pre-made funnels and campaigns have been battle-tested by world-class marketers (such as Frank Kern).

You get to use them in your business for free and profit from them.

And Kartra lets you connect your funnels with the email marketing and automation system so you can run automated email campaigns and maximize conversions for your business.

WINNER: Kartra. Kartra is an excellent choice for sales funnel builders. You get done-for-you funnels along with more funnel features, setting it far ahead of GoHighLevel.

Which Is Best For Email Marketing & Automation?

For email marketing and automation, GoHighLevel gives you a tool called Campaigns. This is where you run your email campaigns and where your contact engagement activities occur via multiple channels such as email, SMS, and voice.

Automating your messages in GoHighLevel is pretty straightforward. The tool lets you set up a time interval for your marketing messages to be sent.

Plus, you can create an "if or when" condition that allows the system to automatically take action on a lead when the lead meets your set conditions. 

One cool feature I love about GoHighLevel is its "next campaign" feature. This feature sends leads from a campaign series that’s underperforming to another nurturing campaign.

GoHighLevel lets you set goals and automatically terminates an automation sequence once your goal is met by turning on the "stop on response" feature. 

Smart Lists in GoHighLevel enables you to dynamically segment your contact lists for the sake of being organized and so you can run tailored automation campaigns to specific segments of your list. 

On the other hand, Kartra offers an email marketing and automation side for engaging your audience over email.

It features a world-class email platform to create engaging emails that get you more clicks, more reads, and more customers.

There’s a ton of fantastic email templates and sections to build your emails in Kartra drag-and-drop builder. And you can intelligently personalize your emails and split-test your email subject line and content to maximize conversions.

When it comes to automation, Kartra provides a similar offering to GoHighLevel. You can also create an “if and then” automation that allows the system to execute specific scenarios based on your audience behavior.

For example, you can automatically let the system send a follow-up email message to your contacts that didn’t open the previous email.

Plus, Kartra lets you leverage advanced email sequences into your campaign and also tag your leads for effective segmentation as they go through your funnel and campaign.

And to know how you’re doing on your campaigns, Kartra provides detailed analytics for your emails. You get to see statistics for email sends, opens, link clicks, sales, and more in real-time.

WINNER: Both platforms offer you powerful email and automation capabilities.

Which Is Best For Online Courses & Membership Area?

GoHighLevel offers you the ability to create membership areas and build a thriving community for your agency or clients.

You get a membership platform and full-featured online course management tool to build and manage your online courses. This feature includes unlimited video hosting, unlimited users, and products.

With this membership area in GoHighLevel, you can sell online courses (or offer them free) for your clients or agency!

Kartra Memberships empowers you to give your customers a full, premium learning and community experience. As seen on their website, this feature is said to replace tools like Kajabi, Teachable, Thinkific, Podia, BuilderAll, and more. 

Kartra Memberships was built to help you deliver your online content to your audience so you can focus on creating it. The intuitive tool is fully-featured and comes with the right flexibility for building an online course, a private community, or a content directory.

You get a drag-and-drop interface to create your memberships easily. And you can customize beautiful, well-designed templates as well if you don’t want to build from scratch.

Whether audio, video, text or a mix of all, uploading your content files is pretty straightforward in Kartra Memberships.

The tool makes it easy for you to organize your lessons using categories (and sub-categories), define multiple access levels, drip your content over time, and track your students’ progress.

WINNER: Kartra. With useful features and a robust variety of use cases, Kartra offers a better online course and membership area functionality than GoHighLevel.

Which Is The Best Price For The Money?

Kartra runs four pricing tiers with varied feature offerings. They generously give you a 14-day $1 trial to try the incredible platform Kartra for a minimal time.

And after your trial period is over, you’ll need to upgrade to any of their four monthly pricing tiers, including Starter for $99, Silver for $199, Gold for $299, Platinum for $499.

One good thing is, you can get up to a 25% discount when you pay for your plan yearly. Kartra lets you switch plans, cancel your plan anytime, and access a 30-day money-back guarantee in case the platform didn’t meet your expectations.

On the other end, GoHighLevel offers you two pricing plans to grow your agency.

There’s the Agency Starter plan for $97 and the Agency Unlimited Account for $297 monthly. You get a 14-day free trial but no annual discount.

WINNER: It's a tie, but the 14 day free trial from HighLevel is better with no credit card needed and the white label option really stands out for us.

For sales teams, agencies, and local business, GoHighLevel is the best value. For digital product owners, membership site owners, etc., Kartra is the best value.

Final Thoughts - Which Is Better, GoHighLevel or Kartra?

Honestly... I've never done this before, but I'm going to declare a tie here.

GoHighLevel and Kartra are both great platforms useful in building a stable, profitable online business in a nutshell and are very similar in functionality, so this one was hard for us.

Whether it’s running an agency, selling digital products, building sales funnels, or creating online courses, both platforms are well equipped with the right blend of tools to manage your online business.

While Kartra is an all-in-one digital marketing platform with a range of tools for building sales funnels, managing campaigns, and selling online, GoHighLevel seeks to help agency owners with the necessary tools and resources to get more sales and grow their online business. 

So if you're looking to decide on which tool is best for your business, here's how to decide: 

GoHighLevel is an all-in-one marketing automation platform built for digital agencies, local business, B2B businesses etc. to succeed online. It comes with the right set of tools and resources for a digital agency to get clients and manage a high-touch sales process.

If you run a digital agency and provide solutions to local businesses, then this platform has your name written all over it.

Plus, it’s easy to use and will save you time and money, running your agency from one place and replacing a host of other tools you use.

Kartra is an all-in-one marketing solution. You get tools for sales funnels, memberships, payment, email marketing, landing pages, affiliate management, online courses, calendar, and much more.

It’s an excellent fit for anyone running an online courses business, e-commerce business, digital products business, and more. 

My Most Trusted Resources

I've negotiated special discounts and trials using my links to the right. Every tool or app recommended has my full trust and has been personally tested by me. I consider these three resources to be FOUNDATIONAL to any online business. 

bluehost review

Bluehost

#1 for Hosting Websites & Blogs. Get a free domain and discount here.

Go High Level Logo

HighLevel

#1 for Landing Pages & Sales Funnels. Get a 2 week free trial here.

ActiveCampaign

#1 for Email Marketing and automated email follow-ups. Free Trial here.

About the author 

Sam

Hey! I'm Sam, owner at ChillReptile.com. I'm a 9-5 escape artist marketing geek, sales funnel freak, blogger, and affiliate marketer.

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