GoHighLevel Vs FlowTrack: Which Is Better?

In this GoHighLevel vs FlowTrack comparison guide, we’ll take a look at the features of both platforms side-by-side and help you choose which marketing software is best for your business.

GoHighLevel and FlowTrack are similar software solutions for running automated marketing campaigns online. They both come with a suite of tools to attract leads to your business, convert them to customers, and retain them.

GoHighLevel is a perfect mix of a CRM and marketing automation system. It offers tools for your sales funnels, websites, automation, calendar, reputation management, and much more.

Similarly, FlowTrack also comes with a suite of 14 services that can be connected by drag-and-drop Flows. They have individual tools for websites, forms, email campaigns, chat widgets, calendars, marketing automation, and more.

Now, let’s jump right in and see who wins the FlowTrack vs GoHighLevel battle!

GoHighLevel Vs FlowTrack - Summary

GoHighLevel (also called HighLevel) is a comprehensive sales and marketing platform that provides a stack of tools, resources, and support for agencies and marketers to thrive online.

FlowTrack is a marketing platform for building Flows so you can attract visitors, turn them into leads, and convert those leads to repeat customers.

Take a look at this Google trends graph of 2023 below to get an idea of the relative popularity of these two tools over the last year:

GoHighLevel Vs FlowTrack - What Stands Out For Us?

Here’s what stands out for us while comparing GoHighLevel vs FlowTrack.

Which Is Best For Sales Funnels?

Both GoHighLevel and FlowTrack have similar tools that make it easy to create sales funnels and scale your business.

We think GoHighLevel is a better built-in page builder to create stunning landing pages and multi-page sales funnels. There are several tried and tested mobile-responsive templates to speed up the process for you.

Thanks to its drag-and-drop feature, the page builder is pretty easy to use. Each section and page element can be customized with your unique brand content and style.

One great thing is that you can infuse other GoHighLevel features into the funnel flow. Whether it’s forms, surveys, live chat widgets, or a booking calendar, you can integrate them to give your visitors the best experience.

And if you have battle-tested funnels from another funnel software like ClickFunnels, importing them into GoHighLevel is easy peasy.

On the other side, FlowTrack has a native website and funnel builder for your business. You can create funnels, landing pages, sales pages, and opt-in pages with this tool.

You can get started quickly using the template library instead of creating from scratch. It has templates designed for different purposes which can be customized to fit your unique needs.

There are over 100 pre-built site blocks to fully customize any template or build your funnel from scratch.

WINNER: GoHighLevel. Although quite similar in functionality, the GoHighLevel funnel builder edges FlowTrack out on this one. It offers a far more integrated experience when building full-featured funnels that allow you to connect with other parts of the software.

Which Is Best For Email Marketing & Automation?

GoHighLevel can execute your email marketing strategies for your business brilliantly.

In the dashboard, you get a lot of features to run email marketing campaigns. Setting up an email with the Campaigns feature to talk to your leads and run email campaigns is quite easy. In each campaign, you can engage your leads via multiple channels including email, SMS, and voicemail drops.

With advanced logic conditions, you can send emails (or text messages) at a set time interval, when a certain action is taken, or when a condition is met.

Another great thing is the Next Campaign feature. This lets you transfer leads from an under-performing campaign into an effective one for further nurturing. There’s a Stop on Response feature that you can turn on to stop an automation sequence when your goal is met or an action is taken.

GoHighLevel has a Smart Lists feature to dynamically split your contact list into segments and run automated campaigns to any specific segment. You can use the Triggers feature to build an automation workflow and add events that can be triggered through actions on your site.

With the SMS and Chat options in your dashboard, you can create various text templates, run SMS campaigns to audience segments, and have two-way conversations with your leads. GoHighLevel is not yet as feature-rich as ActiveCampaign but you get all the automation features you can think of for your business.

On the other hand, FlowTrack also offers tools that you can use to run marketing and sales automation to close more sales.

Starting from the Forms, the platform allows you to automatically trigger custom sequences depending on their answers. The built-in email marketing system is used to receive your leads, design emails, and deliver them to their inbox.

To save time, FlowTrack lets you create Automation Flows so you can automate your sales outreach process and eliminate manual work.

You can also integrate this automation system into your sales pipeline to track your leads and automatically nudge them to the next stage. By automating your sales process, you get to close more sales, maximize revenue, and ensure leads don’t slip through the cracks.

WINNER: GoHighLevel. GoHighLevel has advanced email marketing, automation and pipeline management capability that is superior to what you get inside FlowTrack. The all-in-one platform automates every bit of your marketing processes via email, text messages, phone calls, voicemail drops, and even Facebook Messenger.

Which Is Best For Online Courses & Membership Area?

GoHighLevel comes with a course builder for creating online courses and membership areas. This tool allows you to profit from your knowledge and empower your audience.

For a start, you get access to course blueprints for different types of courses: sprint courses, marathon courses, membership sites, or custom digital products. These blueprints are pre-built structures or templates that speed up your course creation process and save time. On each course or membership site you create, you get access to unlimited video hosting and can have as many members as you want.

To collect payments for your offers, you can integrate with Stripe, PayPal, or any preferred third-party payment processor. And if you want to increase order value and boost revenue, you can use the one-click or in-app upsell features.

Whether one-time course offers or monthly recurring subscriptions, GoHighLevel has the right mix of features to transform your business as a creator.

On the other hand, FlowTrack is seriously lacking when it comes to building courses and subscription sites. They don’t provide any specific course management tools. You only get a page builder to create funnels, websites, or landing pages for your business.

WINNER: GoHighLevel. GoHighLevel leads by far in this category. The comprehensive platform offers a fully-featured course builder to create and sell courses, memberships, or digital products.

Which Is The Best Price For The Money?

GoHighLevel has two major plans: the Agency Starter Plan for $97/mo and the Agency Unlimited Plan for $297/mo. To test out the platform risk-free, there’s a reasonable 14-day trial period before you get charged.

Plus, if you want to rebrand and offer the software and mobile app to your clients, there’s a WhiteLabel plan going for $497/mo. This plan helps you turn your agency into a SaaS business and make additional revenue from your clients.

In comparison to HighLevel, the FlowTrack pricing options are affordable. They provide a 14-day free trial to get started (no credit card needed) and three main pricing plans: Standard for $69/mo, White Label for $99/mo, and Unlimited White Label for $299/mo.

While the White Label plan allows you to rebrand and resell the software to three clients, the Unlimited White Label plan enables you to resell to unlimited clients. If you’ll be selling the software to clients, FlowTrack offers a more affordable option than the GoHighLevel $497/mo plan.

WINNER: FlowTrack. Compared to GoHighLevel pricing, you spend less for their suite of marketing tools, especially on the White Label subscription options.

Verdict: Which is Better - FlowTrack or GoHighLevel?

GoHighLevel and FlowTrack are equally all-in-one marketing automation and CRM software platforms to run your business. They are both suited to help digital agencies, entrepreneurs, small businesses, and B2B SaaS companies succeed online.

Similar in functionality, they come with the required features you need to attract visitors, turn them into leads, and convert your leads into customers. They offer various tools to build websites/funnels, send emails, design automation workflows, track your sales pipeline, and manage your customers.

GoHighLevel is fully-featured especially when it comes to course creation, membership sites, automation, and built-in CRM system. While FlowTrack is decent all around and is the more affordable option.

If you just want to build funnels, collect leads, run automated email campaigns, and close more sales, FlowTrack is the option to consider. Especially if you desire white-label abilities and are on a lean budget.

But if you want an integrated platform with advanced automation and tools for courses, membership sites, automated appointments, and reputation management for your business, GoHighLevel is the perfect pick.