Disclosure: We are reader-supported. If you buy through links on our site, we may earn a small commission. Learn more.

If you're starting a Social Media Marketing Agency in 2024, there's no better software out there than GoHighLevel.

In this post, we're going to show you exactly how to start an SMMA with GoHighLevel, and everything you need to know about this amazing marketing tool for SMMAs. 

You'll learn how to import an entire SMMA GoHighLevel account via Snapshots and get everything ready to go in one click...

You'll learn how to import funnels, and websites, automations, integrations, and more, and by the end of this article, you should be ready to start getting clients. 

With its seamless integrations, robust CRM capabilities, and innovative Content AI, GoHighLevel equips SMMA's with the essential tools and resources for success.

Let's get into it.

  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

GoHighLevel for SMMA - Game Changer?

GoHighLevel is an all-in-one management platform designed specifically for marketing agencies of all kinds.

With GoHighLevel, agencies can streamline their workflow by automating repetitive tasks, such as scheduling posts ahead of time and managing leads effectively.

One of the key benefits of GoHighLevel CRM is that it integrates seamlessly with other tools commonly used by marketing agencies such as Zapier, Google Analytics and more.


With its user-friendly interface and comprehensive set of features aimed at making agency life easier, GoHighLevel has quickly become an industry standard for many successful SMMAs worldwide.

If you are not using GoHighLevel already, Start a 14-day free trial here.

Looking for more in-depth information on GHL? Dive into our comprehensive GoHighLevel review where we go deep into pros and cons, features, pricing, and more.

Starting An SMMA - Your First Steps

One of the first steps in starting a successful SMMA is defining your target audience: Who are you trying to reach?

start your smma

Defining Your Target Audience

  • What industry do they work in?
  • What pain points do they have that your services can help solve?

Consider conducting market research or surveys to identify specific demographics and psychographics of potential clients.

This will help you tailor your marketing efforts and service offerings to meet their needs and preferences. Keep in mind that your target audience may evolve over time, so it's important to stay up-to-date with industry trends and changes in customer behavior.

Identifying Your Niche Market

Once you've defined your target audience, it's time to identify your niche market - the specific area or industry within the broader market that you will focus on. This can be based on factors such as location, industry, company size, or type of service offering.

By narrowing down your niche market, you'll be able to position yourself as an expert in that area and differentiate yourself from competitors who offer a more generalized approach. This will also make it easier for potential clients to find and choose you as their SMMA provider.

Developing a Unique Selling Proposition (USP)

One of the key factors that will set your SMMA apart from others is having a unique selling proposition (USP). This is essentially what makes your services different or better than those of competitors. Your USP should be clear, concise, and memorable - something that potential clients will immediately understand and remember.

To develop a USP, consider what sets you apart from other SMMA providers. Do you specialize in a specific type of service offering?

Do you have a unique approach or methodology? Have you achieved exceptional results for past clients?

Use this information to craft a compelling USP that highlights your unique value proposition. Remember to incorporate your USP into all of your marketing efforts to consistently differentiate yourself from competitors.

Setting Up Your GoHighLevel Account

Before you can start using GoHighLevel for your SMMA, you need to create an account. 

Creating an Account on GoHighLevel:

Go to the GoHighLevel Website and click on the "14 Day Free Trial" button located in the center-right of the home page. You will be prompted to provide your email address, password, and other basic information required for your account.

GoHighLevel Signup

Once you have completed these steps, you will receive a confirmation email from GoHighLevel with instructions on how to verify your account. Follow the instructions provided in the email, and once your account has been verified, you can proceed with setting up your dashboard.

Setting Up Your Dashboard:

It's where you manage all aspects of your SMMA business from clients to campaigns and everything in between.

The first step in setting up your dashboard is customizing it to fit your needs as an agency owner. This includes adding or removing widgets from the dashboard based on what's important for you.

GoHighLevel also offers integrations with other tools such as Zapier, Trello, and Google Sheets, among others. Integrating these tools into your dashboard can help streamline workflows and improve productivity by automating certain tasks like lead generation or data tracking.

Creating Your Social Media Marketing Agency Website With GoHighLevel 

Step 1 - Go to "Sites" in the left nav-bar of your GHL dashboard. Click on "Websites".

Step 2 - Click on "New Website", then choose "Go To Templates Library" (if you want to use a free GoHighLevel marketing agency website template), or click on "Create Website" if you want to start from scratch. 

Step 3 - If you chose to build from a template: a template gallery will pop up, scroll down and select "Marketing Agencies" from the left hand nav-bar, like so:

gohighlevel marketing agency website template

Step 4 - Select a template you like, click on that template, and start building your website. The intuitive website editor interface is easy to use and has every element and content template you need to build your site fast.

Here's our step-by-step guide to building a website with GoHighLevel.

Bonus Step - Funnels: If you want to build sales funnels for your SMMA to capture and convert more leads, you can follow the same steps to create almost any kind of sales funnel you can think of. GoHighLevel funnel templates are perfect to get started with funnels, eliminating the need for something like ClickFunnels

Social Media Marketing Agency GoHighLevel Snapshot

One of the all-around best features of GHL is without a doubt Snapshots. With HighLevel Snapshots, you can import someone else's entire account settings with a single click. You can import website templates, funnels, automations, and a ton more. 

Snapshots are custom-built accounts so you don't need to start from scratch.

You can also use snapshots to give your clients a custom-built GHL account with one click, eliminating the headache of recreating client dashboards, sites, and funnels over and over again. 

Read our full guide on HighLevel snapshots here.

Create Content For Your Clients With GoHighLevel Content AI

With GoHighLevel's Content AI, you can effortlessly create top-notch content for yourself and your clients directly within the platform, and resell the service to your clients, adding a new revenue stream.

HighLevel Content Ai

This powerful feature enables you to produce high-quality content using the power of artifical intelligence for your clients' accounts, maximizing your efficiency and saving valuable time.

Content AI leverages the power of the Open AI API to access GPT-4 and beyond directly to power your AI-text generation directly inside of your GHL account.

Creating Your Service Offerings

Now that you have identified your target audience and niche market and setup your website, it's time to define the services you will offer to clients. This is where your unique selling proposition (USP) becomes especially important - your services should be tailored to meet the specific needs of your target audience in a way that sets you apart from other SMMA competitors.

Defining Your Services

The most common services offered by SMMA include social media management, paid advertising, content creation, and search engine optimization (SEO). However, it's important to remember that not all businesses will require each of these services equally - depending on their industry and goals, they may require a more specialized approach.

To define your service offerings, start by asking yourself what pain points your target audience is facing. Are they struggling with consistent social media content? Are they having trouble generating leads through advertising?

Once you have identified these pain points, tailor your services accordingly.

Pricing Your Services Competitively

Pricing can be one of the trickiest aspects of starting an SMMA - too high and you risk pricing yourself out of the market; too low and you risk devaluing your own skills and experience. 

pricing your services

To determine a competitive price for your services:

  • Research competitors in your niche - what are they charging?
  • Determine your overhead costs (e.g., gohighlevel subscription)
  • Calculate how much time each service offering will take to complete
  • Factor in profit margins

It's important to remember that pricing is not set in stone - as you gain experience and refine your processes, you may find that it makes sense to adjust the pricing accordingly.

Best GoHighLevel Package for Social Media Marketing Agencies

GoHighLevel offers four pricing packages to its customers. For agencies, you're going to want a plan that let's you create and access your clients HighLevel sub-accounts. Sub-accounts are GHL instances that are nested directly inside of your agency account. 

One option is the Agency Pro Account AKA the SaaS plan which costs $497/month. With this plan, you can add additional revenue streams by reselling HighLevel to to your clients, covering both your subscription and the initial cost of the software. Read our comprehensive GoHighLevel pricing guide for a complete breakdown on GHL pricing plans.

The next option is the Agency Unlimited Account, which costs $297/month, and offers:

  1. Everything in Agency Starter
  2. Unlimited Sub-Accounts
  3. Branded Desktop App

If you're looking for a HighLevel discount, you can save $594 per year if you choose to purchase an annual Agency Unlimited account, which comes out to two months for free. If you are just starting and don't want to go all-in, you can get the Agency Starter account for $970 and save $194 as well.

Click here to get the annual discount.

gohighlevel pricing for SMMA

Being a social media marketing agency, you have to spend a ton of money every month buying software subscriptions which is crucial for running your agency. GoHighLevel has streamlined all the software you need into one subscription, helping you eliminate subscriptions and save a ton of money every month.

Here is the pricing comparison:

GoHighLevel Pricing Plans

Scaling Your Business with GoHighLevel

Supercharge your SMMA business and achieve unparalleled scalability with GoHighLevel's comprehensive toolkit.

Automating Processes with GoHighLevel

With GoHighLevel automations, you can automate client onboarding processes by creating forms and workflows to streamline the process.

gohighlevel for agencies

Additionally, you can use the scheduling feature to schedule follow-up calls and meetings with clients. By automating these processes, you'll be able to focus more on delivering quality services to your clients.

Integrating GoHighLevel with Other Tools

GoHighLevel currently provides more than 13 direct integrations with various applications.

GoHighLevel also let's you integrate with Zapier, which let's you connect with 5,000+ third party apps. For example, you can automatically add new leads from Facebook lead ads to your GoHighLevel account using Zapier. This integration eliminates the need for manual data entry and saves time.

highlevel integrations

Check out more GHL integration guides:

Analyzing Data with GoHighLevel

Data analysis is essential for scaling any business. With GoHighLevel, you can analyze data such as email open rates, click-through rates, and conversion rates in real-time using their robust reporting feature.

This data will help you make informed decisions about what strategies are working and what needs improvement.

Why Use GoHighLevel for SMMA in 2024?

start an smma with gohighlevel

Starting an SMMA using GoHighLevel is an excellent choice for anyone looking to enter the social media marketing industry in 2024. With its powerful features and integrations, it's easier than ever before to automate various processes and scale your business quickly.

Success in this industry largely depends on consistently delivering quality services to clients while staying up-to-date with emerging trends in digital marketing.

Be sure to stay adaptable and keep learning new techniques to remain relevant and competitive in the ever-changing digital marketing landscape.

  • Best value for sales & marketing teams
  • Combine funnels with sales CRM
  • Best sales and marketing automation 
  • We gave HighLevel 4.5/5 Stars

About the author 

Sam Rexford

Get The Dungeon Newsletter & Join Our Community 

When you join our newsletter, you'll also get access to The Dungeon community where you can get support and find like minded entrepreneurs and hustlers just like you to network with.