If you want to grow your digital agency, you only need GoHighLevel.
GHL is an incredible marketing and CRM platform you should consider to help you close more deals. The platform offers a suite of tools to attract leads, delight your clients, and grow your income.
In this post, we’ll learn how to use GoHighLevel for digital agencies, take a detailed look at what GoHighLevel entails, its unique benefits, and why you should build your digital agency with it.
GoHighLevel for Digital Agencies
GoHighLevel was created with digital agencies and marketing professionals in mind.
Its features were specially designed and integrated to ensure you have all you need to streamline your processes, sell your services, and get clients in one place.
Let’s take a deeper look at what the platform entails.
What is GoHighLevel?
GoHighLevel is an all-in-one sales, marketing, and customer relationship management platform built by an agency for other agencies to turn leads into customers and run their business processes.
Founded by Shaun Clark and Varun Vairavan in April 2018, the software platform comes with a stack of features to simply create, run, and manage marketing campaigns.
Over the years, they have grown to serve 40,000+ agencies that support 1.2M+ businesses.
GoHighLevel Features for Digital Agencies
- Website/Funnel/Landing Page Builder — Create a website, funnel, landing page, order form, or membership site for your digital agency to showcase your services and get leads. No need for third-party tools like Kartra and ClickFunnels.
- Marketing Automation — Manage and automate interactions with leads and clients via SMS messages, emails, phone calls, or Facebook Messenger.
- Appointments — Your clients will find it easy to book and schedule appointments through the built-in calendar tool.
- Sales Pipeline Management — Manage leads in the pipeline efficiently and nurture them with personalized campaigns using the built-in customer relationship management system.
- Snapshots — You can use the snapshots of other successful running agencies to build your digital agency. There is no need to start from scratch. GoHighLevel Snapshots are duplicates of active sub-accounts, which have all the systems running, such as campaigns, automations, integrations, and workflows.
- Project Management — Manage, streamline, and deliver each of your clients' projects like a pro.
- Integrations — Connect seamlessly with popular third-party tools such as Twilio, QuickBooks, and Zapier. No need to ditch your existing systems.
With GoHighLevel, running a digital agency is easy. It has all the features you need to streamline your agency workflow and replace some of the expensive tools you use.
Why You Should Use GoHighLevel in Your Digital Agency
GoHighLevel allows you to start a digital marketing agency without investing in multiple platforms.
Firstly, you’ll save time. You get all the tools you need to run your digital marketing campaigns and offer profitable services in one place. No need to connect multiple tools.
You also save money. Instead of investing in multiple marketing tools for your agency services, you only pay for HighLevel to run your digital agency.
Take a look at all the tools GHL replaces:
With GoHighLevel, you get unlimited access to different tools for sales funnels, landing pages, email campaigns, customer relationship management, and much more.
These tools function effectively and combine to help you run marketing campaigns, get leads, engage them, and convert them to clients.
GoHighLevel CRM for Digital Agencies
GoHighLevel’s CRM is a time-saver for digital agencies.
It offers integrated tools to streamline your marketing campaigns and automatically nurture your potential clients as they come into the pipeline. The days of manually tracking prospects and crunching numbers are over.
From the GoHighLevel all-in-one dashboard, you can see the information of all prospects and clients in your pipeline. You can also engage prospects, view scheduled appointments, and send automated reminders/follow-ups.
For example, you can create a workflow that automatically welcomes every captured lead. The workflow would nudge them to schedule an appointment by following up with a series of personalized email or SMS messages.
How to Get Started with GoHighLevel?
To get started, you need to sign up for a HighLevel account. This account gives you access to all the features you need to run your digital agency.
Whether you’re a solopreneur or a large successful agency, HighLevel offers various subscription plans for new customers.
Before you take out your credit card, there’s an extended 30-day trial to get a feel of the platform and see why it’s a great fit to help you grow your agency.
To get started on your two-week trial, follow the simple steps below:
- Go to the GoHighLevel website.
- Click the "Try It Free" button located on the homepage.
- Enter your personal details (including company name, full name, email address, and phone number).
- Next, enter your credit card details. You won’t be billed until after 30 days when your trial period ends.
- Click the "Get Started" button.
Once you’ve followed these steps, you’ve successfully signed up for the GoHighLevel free trial and now have access to all of the impressive features.
After the two-week trial period (or 30-days if you use this link), your trial expires and you’d need to sign up for a subscription plan.
But which plan is perfect for your digital agency?
Best GoHighLevel Subscription Plan for Digital Agencies
GoHighLevel offers various subscription plans that cost between $97 - $497 per month. Each plan is differentiated by the number of features you have access to.
There are three main HighLevel pricing plans available:
1. Agency Starter Account for $97 per month
The plan is perfect for a solopreneur and small business who are only marketing for themselves. It offers you access to most GoHighLevel tools and the GoHighLevel API. But you only get one account login for yourself (or for your client)—No sub-accounts. Remember, as a digital agency, when you grow, you will need more sub-accounts to manage your clients' businesses.
2. Agency Unlimited Account for $297 per month
The Agency plan is built for digital agencies and offers unlimited sub-accounts. You can create any amount of sub-accounts for your businesses or clients. Plus, you also get access to all the features in the Starter Account, custom domain, branded desktop app, and more.
3. Agency Pro Account for $497 per month
The Agency Pro (SaaS Mode) plan is a recent plan that lets you white label the software and resell it as your own product. Basically, you become a SaaS (software-as-a-service) business and can resell HighLevel as a product under your own brand.
That opens up a new potential revenue stream for your agency, and helps create stickiness with your clients.
As digital agencies, you’ll need to set up landing pages, run ads, engage your leads, and deal with multiple clients. Sometimes, you may want to offer your client a software platform to manage their business themselves - that's where the Agency Pro Plan comes in.
In this case, the best subscription plan to choose is the Agency Unlimited Account.
This plan gives you access to create an unlimited amount of sub-accounts and campaigns for your clients.
How to Build Your Digital Agency with GoHighLevel? (Step-By-Step)
Want to start and scale your digital marketing agency using GoHighLevel?
Here is a step-by-step guide on how you can build and grow your digital agency with the marketing platform.
Step 1 - Build Your Agency Website and Funnels
Your digital agency website (funnel or mobile app) is the first point of interaction with potential clients. It is important to get your website up and running from day one.
GoHighLevel offers a bunch of user-friendly, done-for-you templates for creating websites, funnels, and emails.
These HighLevel templates are freely available to use, especially if you don’t want to build from scratch.
For example, here are some available marketing agency website templates in the GHL template library:
Using the built-in drag-and-drop editor, you can customize the template to suit your brand preferences and marketing services.
Step 2 - Set Up Your Marketing Automation
GoHighLevel’s strength lies in its powerful marketing automations.
These automation's help you save time by automating most of the admin and marketing tasks you’re faced with while building your digital agency.
Tasks such as hunting down leads, following-up with clients, creating campaign workflows, scheduling appointments, and managing your sales pipeline can be automated on the platform.
This ensures you save a huge chunk of time, focus on other customer-facing activities, and grow a successful agency.
Step 3 - Create Your Brand Content
After building an agency website and setting up campaign workflows, you’ll need some actual content for your brand.
Thanks to GoHighLevel Content AI and other AI tools, you can leverage artificial intelligence to create content for your digital agency brand in a matter of minutes.
GoHighLevel Content AI is an integrated AI-powered writing assistant to create better marketing content for your business.
Using this tool, you can scale content creation and generate variations of brand content like blogs, social media posts, web copy, and email newsletters in different tones.
New or existing sub-accounts get FREE 500 words when Content AI is enabled. After that, you’ll pay $0.09 per 1000 words in addition to your regular GoHighLevel plan.
Step 4 - How to Start Getting Clients?
After creating content for your brand, you need clients to run your business. So, start by generating leads, converting them to clients, and closing more deals.
GoHighLevel offers the tools to set up and run advertising and marketing campaigns. After running targeted ads within the marketing platform, your contacts will be fed into a sales pipeline for prospecting.
HighLevel CRM allows you to track your contacts, engage them with personalized messages, and manage reminders and follow-ups.
Step 5 - How to Measure Campaign Success in GoHighLevel?
This step involves tracking all the metrics that matter in your campaign.
GoHighLevel offers you built-in analytics tools to measure and monitor your set key performance indicators (KPIs), as well as direct integrations with analytics and business tools, and extended 3rd-party app integrations via Zapier.
These metrics could be web traffic, sign-ups, conversion rates, lead generation rates, sales, and more.
Measuring the effectiveness of your campaign allows you to understand your marketing goals, double down on what works, and refine strategies that fail.
Can You Sell GoHighLevel Subscriptions to Your Clients?
Yes, you can resell GoHighLevel and offer subscriptions to your clients as an agency owner. This is only possible when you’re subscribed to the GoHighLevel SaaS mode plan (you can get a free trial of SaaS mode here).
GHL SaaS mode allows you to add your own digital agency branding, customize the look and feel of the platform, and resell the software to an unlimited number of clients.
When a someone purchases your branded SaaS platform, they get access to all the features in GoHighLevel and can use it like it was purchased directly. They won’t know it’s GoHighLevel since you’re reselling it as your own software application.
This is a great way to generate recurring revenue for any successful digital agency. You also foster a deeper relationship with your clients by offering a software solution that they need to succeed.
Running a Digital Agency with GoHighLevel - Is it Worth it?
Building a digital agency involves a whole lot of processes.
You’re burdened with a plethora of tasks such as running ads, engaging clients, personalized communication, and managing sales pipelines. This is where GoHighLevel comes in.
GoHighLevel is built for digital agency owners who want to save time on monotonous processes and grow their bottom line. The platform is everything that agencies need to attract leads, nurture them, offer more services, and monitor campaigns.
With GoHighLevel's capabilities, managing your digital agency becomes more seamless and effortless than ever.
You can resell the software to your clients and unlock a recurring income stream for your digital agency.
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