What You'll Learn
Here's what you'll learn step-by-step in Scale Your Blog course:
Module 1: Introduction + Mindset
The course is designed to be completed in 6 months, but you can go through it at your own pace.
Join their private Facebook group which is a great place to connect with other travel bloggers and get help and support. You can ask questions, get feedback on your work, and find inspiration from other bloggers.
There are a number of ways to earn money from a travel blog. The most common ways are through advertising, affiliate marketing, and selling products or services.
How long it will take your blog to start earning money - you can expect to start making money from your blog within 6-12 months.
BONUS Module: Website Set Up + Wordpress Tricks
They included this bonus module to help you set up your website the quick way and feel comfortable using Wordpress. Here's what they'll cover:
How to choose a travel blog name that is both memorable and relevant to your niche.(it can be anything in your imagination)
How to choose a hosting provider to install WordPress and customize your theme. And then they will help you set up your blog.
You will be able to setup WordPress like an expert (even if you're a beginner)
How to set up the important pages and elements of your blog, such as your homepage, menus, and about me page.
This section will teach you everything you need to know about plugins, which are add-ons that can extend the functionality of WordPress. They will cover how to find, install, and activate plugins, as well as how to manage your plugins.
And finally in this bonus module, they will teach you how to set up Google Analytics and Google Search Console, which are two essential tools for tracking your blog's traffic and performance.
Module 2: On-Page SEO (SEO For Travel Blogs + Beyond)
In the second module, you will teach you how to use SEO (search engine optimization) to grow your travel blog. SEO is the process of making your blog posts more visible in search engine results pages (SERPs).
You’ll learn keyword research, which is the process of finding out what people are searching for online. Once you know what people are searching for, you can write blog posts that target those keywords.
How to get readers to your site quickly even if you're a new blogger (a secret keyword research trick you NEED to use)
The top 10 results in Google are the most visible, so it is important to rank in the top 10 for your target keywords. We’ll show you how you can rank in top 10 results.
If you are serious about growing your travel blog, then this module is essential.
Module 3: Backlinks
Backlinks are essential for your website to grow in your niche. It’s a must thing to learn. In this lesson, you will learn how to get backlinks for your travel blog. Here are the following topics:
What are backlinks?
Why are backlinks important?
How to get backlinks from other websites
How to build backlinks from scratch?
We will also show you some of the most effective ways to get backlinks. These methods include:
Module 4: Off-Page SEO
Google SEO is a complex topic, and one of the most important aspects is off-page SEO. While it may seem daunting, we will walk you through the steps to optimize your blog for off-page SEO. Here are some of the things we will cover:
How to make Google trust your website more by optimizing your site for E-A-T (Expertise, Authoritativeness, and Trustworthiness)
How to make your travel blog load quickly so that you are not penalized by Google
How to set up your travel blog so that both your readers and Google are happy
Module 5: Scaling With Affiliate Marketing
Affiliate marketing is one of the easiest and fastest ways to make money with your travel blog. In this module, we will teach you everything you need to know about affiliate marketing, including:
How to find the perfect products to promote
How to join affiliate programs
How to write affiliate marketing content
How to track your affiliate marketing results
We will also share our top secrets for turning readers into natural buyers. These secrets will help you make more money from your affiliate marketing efforts without feeling sleazy.
Module 6: SEO For Old Blog Posts
This module will help you improve your old blog posts to increase your readership. This will also be useful if you need to update your blog posts in the future. Here are the things you will learn:
Determine what to do with old blog posts (is it better to keep them, update them, delete them, or repurpose them?)
Use Google Search Console (a free tool) to improve old posts and increase your traffic.
The exact steps you need to take to optimize posts that are not getting readers from Google.
Module 7: Making Money With Ads
This module focuses on how to make money with your travel blog through ads. We will specifically discuss:
Finding the right ad network and meeting the blog traffic requirements
Optimizing blog posts to increase ad revenue
Module 8: Scaling With Email Marketing
Email marketing is a great way to increase your affiliate income and other potential income streams each month. Here are some tips:
Start by building an email list of people who are interested in what you have to offer. You can do this by creating a lead magnet, such as a free ebook or checklist, and offering it in exchange for their email address.
Once you have a list of subscribers, start sending them regular emails that provide value and promote your affiliate products.
Be sure to personalize your emails and make them relevant to your subscribers' interests.
Avoid being too salesy in your emails. Instead, focus on providing value and building relationships with your subscribers.
Track your results and make sure you are getting a good return on your investment.
Module 9: Scaling With Sponsorships
This module will teach you how to earn money by leveraging your travel blog and partnering with companies that want to reach your readers (even if you don't have a large following). You will learn:
How to choose the best brands to partner with
How to connect with these brands and get their attention
How to pitch and secure sponsorship deals with confidence (regardless of your audience size)