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WhatsApp is a super popular messenger app with over 2.78 billion active users. If you want to connect with your ideal customers quickly and affordably, you need a WhatsApp marketing software.
It boosts customer engagement, better click-through rates (CTR), and helps you make big bucks.
But, sending messages and talking to lots of customers one by one is a real headache. That's where bulk WhatsApp marketing software comes in. It lets you automate conversations, send messages to a bunch of people at once, and keep an eye on how things are going.
We've reviewed the top WhatsApp marketing softwares that can help you with bulk messaging. Let's get into it!
Best WhatsApp Marketing Software for Bulk Messaging
WhatsApp marketing software enables businesses to send personalized messages to a large customer base efficiently. While the WhatsApp Business app offers basic functions, it lacks in marketing features.
Manual bulk messaging is time-consuming and offers limited personalization, without the benefits of automation and analytics.
We need bulk messaging software for WhatsApp to efficiently reach millions of customers. These tools boost engagement and conversions with interactive campaigns and allow tracking of results. We'll explore their multiple benefits later.
Here is the list of the 11 legit WhatsApp marketing software that allows you to send bulk messaging campaigns.
Software | Free Trial | Starting Price |
Twilio | Yes | pay-as-you-go pricing model |
Wati | Yes, 7-day free trial (no credit card is required) | $39/month |
Interakt | Yes, 14-day free trial (no credit card is required) | $12/month |
NovoChat | Yes, 7-day free trial | $25/month |
Ameyo | No, You can request a demo | No public pricing information |
Respond.io | Yes, 7-day free trial | $79/month |
MessageBird | No | Custom pricing based on features, message volume, and chosen communication channels. |
Netcore Cloud | No, you can request a demo | Custom pricing |
Zoko | No free trial | $34.99/month + $0.015 per conversation |
WebEngage | No, you can request a demo | Custom pricing |
ControlHippo | 10-day free trial | $16 per user/month, billed annually |
1. Twilio
Twilio was launched on March 13, 2008, and over 10 million developers and businesses use Twilio. Twilio is a communication software that can also be used for WhatsApp messaging, SMS, phone calls, and other communication functions through its web-based APIs.
Products & Features
- Twilio is a multi-channel communication platform that uses AI-powered chatbots for customer management. Its CustomerAI technology is designed to provide each customer with a personalized experience.
- Another important feature of Twilio is advanced customer analytics and reporting with even minor details. You can integrate Twilio with various business tools and platforms, like Gmail, Slack, etc.
- For beginners or people with no coding experience, Twilio has launched a new feature named "Studio,” in which you can create, edit, and manage your communication campaigns through an easy-to-use drag-and-drop visual editor. Users can build basic flows and connect them with pre-built components without coding.
- When it comes to Android and iOS compatibility, Twilio can send messages to both Android and iOS devices through its Whatsapp Business API.
Twilio Pricing
Twilio uses a pay-as-you-go pricing model, which means you’ll pay based on your volume and feature usage. There are also custom enterprise plans available for large-scale needs. Twilio also offers a free plan.
Twilio Reviews
On G2, Twilio is rated 4.2/5, and we found many positive reviews where people were praising the platform.
On Trustpilot, we found mixed reviews about Twilio, with some people happy with the platform while others complained about it.
2. Wati
Wati was launched in 2020, and over 8,000 businesses use Wati. It’s an official WhatsApp API partner and allows businesses to automate and send bulk WhatsApp marketing campaigns and build custom integrations. It is an official WhatsApp Business Solution Provider (BSP).
Products and Features
- Wati is completely focused on WhatsApp and offers a simple and user-friendly interface for non-technical people. So, sending and managing WhatsApp marketing campaigns and broadcasts is very easy.
- As a user, you can choose from pre-built templates or create your own custom messages.
- Wati also includes built-in CRM functionalities, so you can manage customer interactions in one place.
- Its simple, drag-and-drop interface allows you to create and send personalized messages for your WhatsApp campaigns. But you can use the WATI API Gateway if you have technical knowledge.
- It is compatible with both Android and iOS systems and can send messages to both devices.
- Wati offers integrations with various apps such as Shopify, WooCommerce, Hubspot, Zapier, Whatsapp Shop, and more.
- You can build chatbots without coding. However, in the standard plan, you only get a keyword-based chatbot builder that cannot understand human language but performs basic tasks.
- As this platform is fully focused on WhatsApp, it will not be suitable for people looking for multi-channel marketing solutions.
Wati Pricing
Wati offers a 7-day free trial (no credit card is required). When it comes to pricing, it offers three plans:
- Standard: For small-sized companies, $39/month
- Pro: For mid-sized companies, $69/month
- Enterprise: For large-sized companies, custom
Wati Reviews
On G2, Wati is rated 4.6/5, and we found more positive reviews with people praising the platform.
3. Interakt
Interakt was launched in the mid-2020s, and over 10,000 businesses trust Interakt. It is one of the best WhatsApp marketing tools that allows businesses to send bulk WhatsApp messaging campaigns.
Products & Features
- Interakt is merely focused on WhatsApp and is an official WhatsApp Business platform. With Interakt, you can grow your business and provide your customers with a seamless experience on WhatsApp.
- It offers a multi-agent shared inbox that can be used by multiple team members at the same time. It also offers WhatsApp Commerce, a campaign manager, and integrations with 15+ platforms such as Facebook ads, Shopify, Zapier, WooCommerce, PayU, ZOHO, and more.
- You also have access to chat and campaign analytics. You can improve your customer experience by monitoring campaign performance, agent responses, and resolution times.
- This WhatsApp marketing tool will help you get a green tick with your brand name on WhatsApp to help you establish credibility.
- It offers approval and access to the WhatsApp API within a short period. In addition, Interakt can send messages to both Android and iOS devices through its WhatsApp Business API.
Interakt Pricing
Interakt offers a free 14-day trial (no credit card is required). It offers four pricing plans:
- Starter plan: $12/month
- Growth plan: $30/month
- Advanced plan: $43/month
- Enterprise plan: custom
Interakt Reviews
On G2, Interakt is rated 4.5/5, we saw mixed reviews on this platform.
4. NovoChat
NovoChat is an omnichannel marketing platform for startups and e-commerce companies. It was founded in 2017 and is based in Singapore. In March 2023, EasyStore acquired NovoChat.
Products & Features
- Being a multichannel messaging solution, NovoChat integrates with Whatsapp, Telegram, Messenger, and LINE. However, broadcast message campaigns can only be sent on Messenger and WhatsApp.
- NovoChat offers integrations with your eCommerce platforms, Shopify and EasyStore, allowing you to promote your store's products with marketing messages.
- It also offers a multi-agent shared inbox for seamless team collaboration. You can also create and send personalized broadcast messages to your customers for store updates, offers, and more.
- With Novochat, you can set up basic automation workflows that will send automated messages based on users’ behavior.
- You can add a WhatsApp chat button or multi-channel website widget to make customer communication easier.
- This platform also offers real-time advanced campaign and automation metrics to analyze campaign performance and revenue generated.
NovoChat Pricing
NovoChat offers a 7-day free trial and three pricing plans:
- Starter Plan: $25/month
- Pro Plan: $99/month
- Business Plan: $249/month
NovoChat Reviews
On ProductHunt, NovoChat is rated 4.5/5, and we found mixed reviews, with some people praising the platform while others are dissatisfied.
5. Ameyo
Ameyo is an AI-powered cloud-based customer engagement platform. This omnichannel customer engagement platform is helping businesses deliver customer service across multiple platforms. Ameyo was built in 2003, and over 7100+ customers across 60 countries use and trust Ameyo.
Products & Features
- Ameyo is an omnichannel platform, supporting WhatsApp, SMS, voice, and other channels. It offers chatbots and multiple contact center tools.
- It also supports WhatsApp Business API integration, so you can take your customer service and marketing to the next level.
- You can access real-time graphical reporting and analytics on its dashboard to analyze your campaign performance.
- It is also compatible with Android and iOS. You can send messages to both Android and iOS devices through the WhatsApp Business API and other integrated communication channels.
Ameyo Pricing
Ameyo doesn’t provide pricing information publicly. It offers custom pricing based on features, volume, and chosen communication channels.
Ameyo Reviews
On G2, Ameyo is rated 4.3/5, and we found mixed reviews, with some people praising the platform while others are dissatisfied.
6. Respond.io
Respond.io is AI-powered customer conversation management software. This company was founded in 2017, and more than 10,000 companies are using this platform to date. It is an excellent whatsapp marketing software to send bulk messages to your current and potential customers.
Products & Features
- Respond.io provides a simple interface for managing customer conversations across various platforms, including WhatsApp, Facebook Messenger, Instagram DM, Telegram, and more.
- Being an AI-powered software, Respond.io allows you to automate conversations and provide your customers with a personalized experience when your agent is not available.
- Respond.io offers integrations to multiple CRMs and business tools, including social platforms, Shopify, Zapier, Slack, WooCommerce, and more, to streamline your communication and data management.
- WhatsApp API access is not provided by the platform itself. You can get it from an official WhatsApp partner, like 360dialog. By connecting your API to Respond.io, you can broadcast and customize messages for your target audience on WhatsApp. So, it is better to choose an official WhatsApp API partner.
- Responds.io also offers an AI-powered mobile app that you can download from the Google Play Store or App Store.
- You can also boost your sales and marketing effectiveness with actionable insights.
Respond.io Pricing
Respond.io offers a 7-day free trial and three pricing plans:
- Team: $79/month
- Business: $249/month
- Enterprise: Custom/Month
Respond.io Reviews
On G2, Respond.io is rated 4.8/5, and big number of people are praising their platform.
7. MessageBird
MessageBird is an omnichannel automation platform that was founded in 2011. Over 25000 businesses use MessageBird for their bulk WhatsApp and other social media campaigns. Being an official Facebook partner, MessageBird is a verified service provider of the official WhatsApp Business API.
Products & Features
- MessageBird is a powerful omnichannel platform, supporting WhatsApp, SMS, voice, email, and other channels. It connects to over 220 global operators.
- The platform caters to both technical and non-technical users. Both API and user interface options are available. Developers can leverage the advanced API for customization and integration, while the user interface provides a visual approach for managing campaigns and workflows.
- Users can create omnichannel campaigns, leverage AI chatbots for advanced customer interactions, and access detailed analytics to track performance.
- It is also compatible with Android and iOS devices.
MessageBird Pricing
- Custom pricing is based on features, volume, and chosen communication channels.
- Pay-as-you-go options are available for occasional users.
- Tiered plans for businesses with predictable message volume.
MessageBird Reviews
On Capterra, MessageBird is rated 4.5/5, we found mixed reviews, with some people praising the platform while some have complaints.
8. Netcore Cloud
Netcore Cloud, established in 1997, is a global MarTech company with over 6,500 clients and 27 years of experience. They offer a comprehensive suite of marketing automation and customer engagement solutions, including a dedicated solution for the WhatsApp Business API.
Products & Features
- AI-powered features like chatbots and predictive analytics assist in customer engagement and campaign optimization. AI-powered chatbots handle basic inquiries, qualify leads, and provide 24/7 support.
- Users can access its intuitive interface to create and manage WhatsApp campaigns, utilize pre-built templates, design personalized messages, and set up automated workflows.
- Netcore Cloud offers global reach and multi-channel communication. It supports WhatsApp, SMS, email, web push notifications, and other channels in various regions.
- Real-time analytics and reporting to track campaign performance, customer engagement, and key metrics.
- It also offers integrations with CRM, marketing automation tools, and e-commerce platforms.
Netcore Cloud Pricing
Netcore Cloud offers custom pricing based on features, message volume, and chosen communication channels.
Netcore Cloud Reviews
On G2, Netcore Cloud is rated 4.5/5, and we found more positive reviews with people praising the platform.
9. Zoko
Zoko is a relatively new player in the WhatsApp Business API space, launched in 2021. It focuses on providing an accessible and user-friendly platform for small and medium-sized businesses to leverage the power of WhatsApp for sales, marketing, and customer support.
Software Product & Features
- It's a popular way to market with WhatsApp bulk messages, especially if you're an e-commerce company. Its clean, simple UI makes it unique from the competition, allowing users to broadcast messages, automate WhatsApp actions, recover abandoned carts, and more.
- Team collaboration tools to manage shared inboxes and assign conversations to team members.
- FlowHippo, by Zoko, is a drag-and-drop workflow automation tool designed for WhatsApp.
- The Zoko mobile app is also available and offers live customer support at one number.
- It also helps companies with green tick verification on WhatsApp.
- However, it offers very few integrations, and you can’t connect to the WhatsApp Chatbot as well.
Zoko Pricing
Zoko doesn’t offer a free trial. It has four pricing plans:
- Starter: $34.99/month + $0.015 per conversation
- Plus: $59.99/month
- Elite: $109.99/month
- Max: $399.99/month
Zoko Reviews
On G2, Zoko is rated 4.4/5 and mostly has positive feedback from users.
10. WebEngage
WebEngage, founded in 2011, is a comprehensive customer engagement platform that is trusted by over 800 global brands. It offers a wide range of marketing automation and personalization features.
Software Products & Features
- WebEngage is an omnichannel platform allowing you to create and manage campaigns across WhatsApp, email, SMS, Facebook, Instagram, push notifications, web push, and in-app messaging.
- Target specific customer segments with relevant messages based on behavior, demographics, and preferences.
- You can leverage AI for predictive analytics, lead scoring, and intelligent recommendations.
- It offers a visual journey builder to help you easily create multi-step customer journeys with triggers, conditions, and actions.
- Allows integrations with CRM, marketing automation tools, and e-commerce platforms.
- Strong focus on analytics and reporting and provides detailed insights into campaign performance and user behavior.
- WedEngage and WhatsApp don't integrate directly. To connect your WebEngage account to WhatsApp, you must first choose a WhatsApp server provider.
WebEngage Pricing
Custom pricing is based on features, message volume, and chosen channels. However, WebEngage doesn’t provide pricing information publicly.
WebEngage Reviews
On G2, WebEngage is rated 4.4/5 and mostly has mixed feedback from users.
11. ControlHippo
ControlHippo launched in 2020 is a WhatsApp Business API platform that aims to simplify and streamline WhatsApp communication for businesses of all sizes.
Software Product & Features
- It serves multiple platforms, including WhatsApp, Instagram, Messenger, Telegram, Viber, WeChat, and email.
- Shared inbox feature for effective team collaboration and conversation management.
- It easily integrates with multiple platforms, including HubSpot, Slack, Pipedrive, Zendesk, Shopify, Zoho, WooCommerce, and more.
- With its automated message sequences, you can enhance customer communication for onboarding, event reminders, and payment dunning.
- With ControlHippo’s Google Chrome extension, you can enable its “click-to-call” function and call any number instantly from your browser.
ControlHippo Pricing
ControlHippo offers a free 10-day trial and three pricing plans:
- Bronze: $16 per user/month, billed annually
- Silver: $28 per user/month, billed annually
- Gold: $40 per user/month, billed annually
ControlHippo Reviews
On Product Hunt, ControlHippo is rated 5/5 and mostly has positive feedback from users.
Benefits of Using Bulk Messaging WhatsApp Marketing Software
Some of the major benefits of official WhatsApp marketing software for bulk messaging are given below:
- Instantly reach thousands with WhatsApp bulk messaging, a cost-effective marketing channel with higher ROI.
- Leverage WhatsApp's high open (98%) and click-through rates (45–60%) for enhanced marketing success.
- Use personalization tools to build deeper customer relationships.
- Save time and boost efficiency by automating personalized customer conversations.
- Implement targeted marketing through audience segmentation for precise message delivery and campaign effectiveness.
- Drive sales with WhatsApp's high conversion rates, promoting products to the right customers at the right time.
- Access a variety of top tools for integrating WhatsApp marketing across multiple platforms.
Frequently Asked Questions (FAQs)
No, WhatsApp does not officially offer a bulk SMS software solution. Their API is designed for businesses to develop their solutions or use approved partner platforms. While some companies might claim their software is "official," it's best to be cautious and ensure they are authorized by WhatsApp Business Solution Providers (WBSPs).
Whether you should use WhatsApp bulk SMS sender software depends on your specific needs and goals. The bulk WhatsApp marketing software can simplify the process, but the automation features offered by WhatsApp are limited. It's important for businesses not to send too many automated messages in a short period, as spam filters can get triggered.
Interakt is the cheapest of all the above-mentioned WhatsApp bulk messaging software. It offers a 14-day free trial (no credit card is required), and its price starts from $12/month.
However, It's difficult to pinpoint the absolute cheapest software for your specific requirements, as pricing can vary significantly depending on message volume, features, team size, and more.
The "best" software depends on your specific needs and priorities. It's best to compare features, pricing, and reviews for each platform before making a decision. Consider taking advantage of free trials to test the software and see which one works best for your business.
How to Select the Best Bulk WhatsApp Marketing Software for Your Business?
When choosing the best WhatsApp marketing software for bulk messaging, you should consider the specific needs and priorities of your business.
Here are some key factors to keep in mind:
- If you need a tool for large-scale marketing, go for omnichannel software; otherwise, it's better to choose a niche-specific tool.
- Compare the pricing plans of different platforms and choose a solution that brings you more value at an affordable price.
- If you lack technical expertise, choose a user-friendly platform with a minimal learning curve. Also, consider if the platform is offering WhatsApp API integration or not. Because it can be very frustrating if the platform does not offer native API integration.
