Affiliate marketing is often touted as one of the best ways to earn passive income online but is it still effective in 2022?
The short answer is that, yes, affiliate marketing is still as profitable as ever if you know what you’re doing.
Although there’s an increasing amount of competition, you can still generate consistent monthly revenue from affiliate sales if you follow the right techniques and make use of all the information available to you.
In this article, you’ll be able to find out more information on affiliate marketing in 2022, including what it is, how it works, and how it can benefit you.
This article is written by Alex Lysak, an SEO, and digital marketing expert who works closely with affiliate marketers to help them achieve their targets.
What is Affiliate Marketing
Affiliate marketing is a partnership between an affiliate and a business.
In the simplest terms, the affiliate advertises the product to their followers and receives a share of the revenue for each sale they help make. Affiliates can also be paid based on downloads, leads generated, sign-ups, or other metrics and may be given a flat fee or percentage of revenue.
Here's how it works:
This type of business is done online, with the affiliate advertising products through their website, social media pages, or content.
Affiliates need to be able to reach the intended audience of the product online, often through SEO or other digital marketing techniques. Companies such as Scanteam are experts at helping affiliate marketers optimize their search engine rankings, allowing them to reach more people online and generate more revenue.
Once an affiliate site is up and running, it can potentially generate high revenue consistently without much input from the affiliate.
For this reason, it can be a very rewarding business to get into, although the competition is high. The best affiliate marketers are always learning and refining their approach to stay ahead of the competition and maintain a steady stream of income.
Benefits of Affiliate Marketing to Affiliates
The affiliate industry is growing as more people get online and use the internet to do research on which products to buy. Affiliate marketing provides plenty of benefits to the affiliates themselves, including the following:
One of the best benefits of an affiliate marketing business compared to other types of business is that it is extremely low risk.
It’s very cheap to get set up, and in many cases, all you’re investing into it is your time and a small amount of money.
If things fail, it’s easy to learn from your mistakes and try again, which means that you can potentially find success if you keep going.
The low-risk nature of affiliate marketing does attract more people, which means competition can be higher, but it’s still possible to succeed if you follow the right steps.
Low Cost to Get Started
Starting out as an affiliate, you may need to invest some money into setting up a site or growing your social media following, but these are all very low-cost requirements.
There aren’t any fees involved with joining an affiliate program, so costs are minimal. Some affiliates also choose to look for and take the best affiliate marketing courses, but you can still succeed without paying for an expensive course.
There is plenty of affiliate marketing information available online for free, and it’s possible to become successful without spending anything at all.
Affiliate marketing is completely performance-based, meaning you get a commission for each metric you help your partner achieve.
There aren’t any minimum sales or commission caps, so the earning potential is essentially limitless.
Of course, this also means that you’ll need to be effective in order to succeed, but this should help motivate you to learn more about affiliate marketing and tailor your methods to achieve the best results.
Over time, it’s possible to build a very high ROI by ensuring that your site or page is bringing in consistent traffic.
You can track metrics and tweak results to ensure that your traffic is always increasing and your revenue will increase too.
This is one of the best benefits of affiliate marketing for motivated people, as the more work you put in, the more you can earn.
Potential for Passive Income
If you’re successful with an affiliate marketing business, you can more or less generate consistent passive income each month.
You will still need to keep track of your metrics and ensure that you don’t slip behind in the search engine rankings or lose followers, but it’s possible to delegate these tasks to people who work for you.
The highest-level affiliates can bring it thousands of dollars each day, although this will take a lot of time and work to grow when you’re first starting out.
Once you have built a following, you can start hiring people to create and publish content, manage new leads and set up new sites to grow your business further.
No Prior Experience Required
Unlike other types of business, you don’t need any prior experience to be successful in affiliate marketing.
This doesn’t mean that it’s easy, but it’s possible to start without knowing anything about it. What you will need is a willingness to learn and try new things. You’ll also need to put in a lot of hard work to get things going.
Experience in search engine optimization, digital marketing, or building social media followings will help, but these are all things you can learn as you go.
You can also find courses on affiliate marketing, and while these will be helpful if you’re just starting out, you can also learn a lot through free guides and trial and error.
Choose Your Niche
When starting affiliate marketing, the best marketers choose a niche to start out in.
This focuses on a specific category, helping you avoid excessive competition and become an expert in the topic.
This is a big benefit for affiliates as it allows them to grow their following more easily while also giving them freedom over which niche they choose.
There are many different businesses that offer affiliate programs, so you have a wide range of options to choose from.
Choosing a niche allows you to become an expert in that subject, improving your reputation with your followers and increasing trust. More trust means that your followers are more likely to purchase products you recommend, which means more revenue.
Easy to Scale
The best businesses are scalable, meaning that more customers can be added and more revenue gained without significantly increasing costs.
Once you’ve built up a following, it’s possible to keep building it while also adding new affiliate products for customers to buy.
Over time, this can lead to multiple revenue sources, and many affiliates will also set up multiple sites to gain a maximum share of the market.
While you might start out handling all of the business operations yourself, it’s also possible to hire employees and freelancers to carry out these tasks as you grow, giving you more time to enjoy the benefits of being a successful affiliate marketer.
Benefits of Affiliate Marketing to Businesses
Affiliate marketing spending in the United States alone is estimated to reach $8.2 billion by 2022, according to Statista.
Additionally, advertisers spent $13 billion on affiliate marketing globally in 2017, according to the Awin Report.
Clearly, it is providing benefits to businesses if they’re willing to dedicate a large part of their marketing budget to affiliate marketing.
Below are some of the main benefits businesses get out of affiliate marketing.
Boost Brand Awareness
Brand awareness is one of the main goals of any marketing campaign, and affiliate marketing is no different.
Companies can boost the awareness of their products and services within specific audiences by making use of affiliate network followers.
Increased brand awareness helps to improve trust and leads to higher chances of sales and brand loyalty further down the line.
Affiliates will create a wide range of content that specifically talks about the company they’re partnered with, meaning a large number of people online will be exposed to the company and its products.
Improved Search Engine Optimisation
Affiliate marketing also leads to better search engine optimization.
Even if a company isn’t ranking on the first search engine page results for its relevant search terms, an affiliate website may be able to rank much higher. This is especially true for brand new companies that have recently launched their website.
Affiliate sites will often have higher domain authority, and them linking back to the company’s site will boost its search engine rankings.
This means that the increased traffic generated by affiliate marketing is doubled, as traffic will come from the affiliate site as well as from search engine results pages.
Affiliate marketing is extremely cost-effective for companies when compared to other forms of marketing.
From a business standpoint, there are no upfront costs, as the affiliates take those on themselves. In addition, affiliates are paid based on their performance.
This means that unless the affiliate campaign is working and generating revenue for the business, they won’t need to pay anything.
There are different ways of setting up how commissions are paid out, but all affiliate marketing is performance-based.
Traffic generated by affiliate marketing is more likely to be valuable and lead to high conversions because affiliates are usually trusted experts in their niche.
Easy to Track
Tracking the performance of a marketing campaign is essential when it comes to refining the strategy and making sure everything is well optimized.
Luckily, affiliates are usually experts at tracking various metrics as their business depends on them.
Companies can learn a lot through affiliates sharing their metrics and helping refine their own search engine optimization and content strategies.
Tracking is also important for attributing sales to the right affiliate partner and helping to ensure that the commission is paid out.
Companies can make use of affiliate tracking software to work out where the traffic on their site is coming from and which affiliates are responsible for sales.
Benefits of Affiliate Marketing to Customers
Aside from helping businesses generate more sales and giving affiliate marketers a stream of income, this form of marketing is also beneficial to the customers themselves.
The following are all benefits that customers can gain from affiliate marketing campaigns:
Discounts and Promotions
Some affiliate marketing campaigns offer special discounts or other promotions to help encourage users to sign up or make a purchase.
In addition, affiliate sites will offer discount codes and coupons or referral links that give the users some money off their purchases.
This is, of course, great news for the consumers as it means they can save money. This is beneficial for all parties, including the affiliate and the company themselves.
In-Depth Information from Subject Experts
The main example of affiliate marketing content involves guides, instructional videos, reviews, and other content that help give consumers more information about the product.
Consumers can learn a lot from visiting affiliate sites and reading more details about a product, service, or company and what it has to offer.
While this information isn’t completely impartial, affiliates will always do their best to present all of the facts and ensure that the customer is getting free information that will help them to make a decision on whether the product is right for them.
How-to guides will also give more details on how to get the most value out of a product or service and leave customers feeling happier about their purchase.
How You Can Start Your Own Affiliate Marketing Business
Starting your own affiliate marketing business can be extremely profitable if you get it right.
Here are some tips on how to succeed.
Choose a Niche
A niche is the specific category of products that you’ll choose to market.
For example, you might choose to get involved in the pet care product industry, the health and fitness niche, or the skincare niche.
Ideally, the niche you choose should be something you’re personally interested in, as you’ll need to do a lot of research and have a good understanding of what customers in this niche are looking for.
It helps if you already know a lot about the subject, as being an expert is important, but even if you’re not, you should be able to research and learn more about it.
Choose a Method
The method you choose for affiliate marketing includes the platform you find your audience and how you choose to engage with them.
For example, you might choose to make how-to YouTube videos about the topic, create a website that reviews products and writes guides about them or produce another form of content such as podcasts.
Think about what kind of platform your audience is most likely to use and try to use a method that you understand well.
Research and Choose Your Product
Next, you’ll want to research the available products in your niche before choosing one.
While many affiliates promote multiple products, sticking to just one is a good way to practice and find out what works best when you first get started.
You’ll need to research the products carefully to find out what they offer, their advantages over competitors and whether there’s anything about them that some consumers might not like.
Knowing your product inside out is key to being able to market it effectively.
After you’ve followed these tips, all that’s left is to start promoting the product you’ve chosen.
Affiliate marketing can be extremely successful, and it’s beneficial to the consumers, businesses, and affiliates that are involved.
When done correctly, it’s a really useful marketing tool. Whether you’re trying to increase sales of your company or looking to start your own affiliate business, it’s worth looking into.
Guest post by Alex Lysak
I am working in online marketing since 2011, my main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, I have helped many products and startups to develop marketing strategies and to implement them further. I am CEO of Scanteam.pro and SEOBROTHERS. I and my team of experts work on innovative solutions in the iGaming niche all the time.