ActiveCampaign Vs Kajabi – Which Is Best For Your Business?

You’re going to discover the best solution between ActiveCampaign vs Kajabi.

ActiveCampaign and Kajabi are inherently different products that provide different solutions but do have some functional overlap, most notably email marketing and marketing automation.

You maybe finding it hard to choose between ActiveCampaign and Kajabi (or both). We will be making it easier for you to make a decision.

This ActiveCampaign vs Kajabi review will show you how both platforms stack up against each other and also help you pick the best fit for your business.

Let's jump right in and take a look at both platforms!

ActiveCampaign Vs Kajabi - Summary

ActiveCampaign is an email marketing platform that offers various tools to run email campaigns, grow your email list and manage your audience.

Kajabi is an online platform that gives you the tools you need to build, promote and sell online courses and memberships in one place.

Take a look at this google trends graph to get an idea of the relative popularity of these two tools over the last year:

ActiveCampaign Vs Kajabi - Side By Side Review

A side-by-side comparison of ActiveCampaign vs Kajabi created with a horizontal layout so you can compare both platforms with ease based on their features, pricing, ratings, and more.

NOTE: the side-by-side horizontal layout below is best viewed on a desktop, not mobile.

What Stands Out For Us When Reviewing ActiveCampaign Vs Kajabi?

While comparing ActiveCampaign to Kajabi, here's what stood out for us.

Both platforms are great solutions for running your online business. And they can be integrated together as they actually complement each other perfectly.

ActiveCampaign is a popular email marketing and automation platform. The platform gives you the tools to run automated email campaigns and manage your audience.

You can build opt-in forms (and landing pages), collect leads, grow your email list, and send email (and SMS messages) to your audience.

And that's just the start!

ActiveCampaign has a robust automation system that lets you automate your marketing process so you can do less repetitive work and focus on other important parts of your business.

The platform also gives you a built-in customer relationship management (CRM) tool to manage your audience and sales processes.

Overall, ActiveCampaign is in a league of its own when it comes to powerful email marketing and marketing automation tools.

On the other hand, Kajabi is simply a platform that gives you tools to run your knowledge business all in one place. A knowledge business could be selling online courses via the Kajabi membership sites, digital products, or a coaching program.

Kajabi provides you with the tools you need to build and sell your online courses, digital products, memberships, and coaching programs.

Kajabi is also very beginner-friendly. You don't need any coding experience or the services of a tech guru to use Kajabi for your business.

Kajabi is intuitive enough for you to set up your knowledge business with just a few clicks. The platform provides you with a stack of tools and features bundled in one including:

• Products - build your online courses and digital products with ease
• Websites - create a website for your knowledge business
• Email - create and send beautiful email messages to your audience
• Payments - get paid easier and faster with seamless integration
• Pages - build, customize and publish landing pages fast
• Pipelines - automate your processes so your business can scale
• People - keep track of your audience and manage them the right way
• Analytics - make smart, insightful business decisions with better data
• Communities - connect better with your audience by building a community
• Mobile - provide access to your products on the go with the Kajabi app

Overall, Kajabi will be much more useful to you if you're selling online courses and digital products and you need a single place to run your business from. 

Which Is Best For Marketing Automation?

When it comes to marketing automation capabilities, ActiveCampaign is far ahead of Kajabi.

As a platform that provides everything you need to optimize and scale your knowledge business, Kajabi is more focused on giving you a well-rounded feature set. ActiveCampaign is more focused on marketing automation features.

You get automated, ready-to-use funnels called Blueprints and can pick a Blueprint for any desired purpose (webinar, lead gen, product launches, and more), customize it in a few minutes and launch.

ActiveCampaign comes with powerful marketing automation features. They give you a built-in visual workflow builder to build automation workflows for running email campaigns.

Inside your workflow, you can set (and combine) actions, conditions, and triggers to achieve your desired result. You can also automate your sales and audience management processes, when you combine the automation system with the built-in CRM.

WINNER: ActiveCampaign wins this category by offering you flexible, superior automation functionality. Kajabi only provides pre-made automated funnels which are limited in functionality.

Which Has The Best CRM Solution?

Having a CRM attached to your marketing platform (instead of getting a third-party CRM tool) is a big deal and will save you time and money.

And ActiveCampaign comes with an impressive, built-in CRM tool for helping you keep track of your audience - however, you’ll need to upgrade for this feature if you’re on one of the lower tier plans.

With ActiveCampaign's built-in CRM tool you can manage your audience, track leads and manage your sales processes in one place. You are also able to segment your audience the right way and score leads to know which contacts will respond best to your marketing efforts.

ActiveCampaign also lets you combine its CRM tool with the automation system so you can automate your endless tasks and processes seamlessly.

On the other hand, Kajabi has a feature called People which serves as the CRM. This feature helps you establish and strengthen your customer relationships with little effort.

Kajabi’s customer relationship management tool also works with automation so you can automate conversation with your audience, trigger emails, access to products, access to coupons, and more based on simple rules set by you.

Organizing and managing your contacts inside Kajabi is quite easy. The platform lets you import contacts via CSV or you can do it manually.

After importing your contacts, you can create various custom data fields for targeted segmentation. You're allowed to tag, segment, and filter your contacts based on any desired data fields.

WINNER: ActiveCampaign. Kajabi's People tool is impressive but doesn't come close to the powerful capabilities of ActiveCampaign’s built-in CRM tool.

Kajabi Email Vs ActiveCampaign Email Marketing - Which Is Better?

Kajabi’s email marketing offering is great but limited when compared to ActiveCampaign. They give you email marketing functionality that lets you create emails and send to your audience.

Just as expected, you get beautiful email templates of various types that you can choose from. And the visual email editor allows you to add various rich content elements (videos, images, timers etc.) so your email can stand out and look great.

With Kajabi, you can send one-time emails or automate an email sequence, based on how your audience behaves. And when you're done building, you can preview your email before sending it out to your audience easily.

ActiveCampaign gives you the necessary tools to create emails for your audience and send to the right people at the right time.

There are various types of email campaigns you can set up and send with ActiveCampaign, including: 

• One-time broadcast emails
• Triggered emails
• Targeted emails
• Email autoresponders
• Email funnels
• Scheduled emails

You get a drag-and-drop email designer to build beautiful emails in just a few clicks. No tech skills are needed to use the email builder.

Using segmentation and dynamic content (which is missing in Kajabi), ActiveCampaign makes it easy to send targeted emails to the right audience. You can also personalize your emails with data you've collected from your contacts.

WINNER: Both platforms give you email marketing tools but you get superior features from ActiveCampaign.

Which Is The Best For Landing Pages?

Both platforms have their native page builders for creating awesome landing pages to delight your audience.

Kajabi has a fast, flexible landing page builder for creating your landing pages. You only need to pick a template, customize, and publish with just a few clicks.

To save time and stress, Kajabi comes with included landing page templates streamlined for various use-case. The intuitive page builder makes it easy for you to customize your templates and create custom landing pages that look amazing on every device.

You can easily connect your landing pages with your marketing campaign inside Kajabi.

ActiveCampaign gives you a similar landing page creation experience. They have a zero-code, easy to use drag-and-drop designer for building awesome landing pages.

You also get a library full of beautiful, customizable landing page templates so you can build landing pages, easy and fast. Your landing pages can be infused in your marketing campaign to get sign-ups, grow your email list, deliver lead magnets and build your audience.

WINNER: It's a tie here. Both tools provide easy to use, drag and drop builders (along with great templates) for creating amazing landing pages that delight your audience.

Which Is The Best Price For The Money?

Kajabi is quite expensive (especially if you don’t need all the bells and whistles it comes with).

While ActiveCampaign is priced based on the number of subscribers you have, which means the bigger your audience becomes, the more you pay.

WINNER: This depends on your use-case. If you need ALL the tools in Kajabi, then it’s worth shelling out money for. But if email marketing and automation are your business’s greatest need, I’d say you stick with ActiveCampaign.

Final Thoughts - Which Is Better; ActiveCampaign or Kajabi?

Kajabi is a go-to platform for anyone running a knowledge business - whether its online courses, digital products, memberships or coaching programs.

Whereas, ActiveCampaign is an email marketing and automation platform. You get powerful tools for running automated email campaigns, tracking your audience and managing your sale processes.

if you’re just starting your online business and want to run it from one place, then Kajabi is a nice platform worth the trial. Although pricey, you’ll get a ton of valuable tools to run your digital business.

But if email marketing and automation is a core of your business and you need a standalone platform for it, you shouldn't hesitate to try out ActiveCampaign. You will enjoy powerful marketing automation (and a CRM tool) and experience a positive increase in sales for your business.

Both platforms can be integrated and used together. So if you have the budget for both, go for it and enjoy the best of both worlds.