Product Review Summary
ActiveCampaign for enterprise... is it the BEST enterprise marketing automation tool and CRM on the market, and should your team take the plunge? In this review I've covered everything an enterprise team might care about when it comes to ActiveCampaign, including pricing, features, integrations, and more. Start a free trial for your enterprise team here.
REVIEWED BY: Sam Rexford
To become highly effective and reach business goals, enterprise teams MUST work with simplified sales automation processes.
And this demands that they optimize tasks, outsource time-consuming tasks, and increase sales productivity with the aid of marketing automation platforms.
Marketing automation tools are now a must-have in every enterprise team's stack.
According to the state of marketing automation survey report by Social Media Today, 75% of ALL companies use at least one marketing and sales automation tool.
ActiveCampaign is a customer experience automation platform built to win the hearts and minds of your customers. It’s a marketing automation tool that boldly fits the needs of every enterprise team.
But is it right for your enterprise team when there are so many powerhouse tools on the market?
Let's dive in.
ActiveCampaign For Enterprise Teams - Should Enterprise Teams Be Using ActiveCampaign?
To start.. What exactly is ActiveCampaign?
ActiveCampaign is a customer experience and marketing automation tool that caters to a range of users including professional enterprise teams.
The enterprise-level email marketing platform provides an integrated suite of tools to power your sales processes and supercharge your marketing automation efforts.
Should Enterprise Teams Use ActiveCampaign?
Enterprise teams should use ActiveCampaign if they want to get more leads and win more business with automated marketing workflows.
When adding a new tool to their arsenal, most enterprise teams are concerned whether or not the tool mixes well with their current stack.
This isn’t something to worry about using ActiveCampaign. You get access to pre-built integrations with unlimited apps (over 870) so you can connect third-party tools.
No need to ditch tools you already use for running your business.
Another platform feature that moves the needle for enterprise teams is customer support.
Most enterprise teams handle large databases, complex workflows, and continuous email campaigns making room for mistakes and getting stuck. For example, eCommerce teams need complex automations to win back customers and improve cart abandons.
With ActiveCampaign, your enterprise account receives priority support - via phone call, email, and live chat.
Not just that but your company will also be given direct access to a dedicated account representative for an automation strategy consultation.
This dedicated rep will become your point of contact and will help your team stay unstuck while using ActiveCampaign.
There are many team members on an enterprise team so you need to choose a platform that allows unlimited users.
On the enterprise plan, ActiveCampaign gives you room to have unlimited users operating your account as needed.
Each user can have custom user permissions and capabilities based on their rank. Their access levels can be switched anytime from the easy-to-use admin panel.
ActiveCampaign is a powerful marketing automation platform. Here are some reasons why I think ActiveCampaign is an excellent fit for enterprise teams.
5 Reasons ActiveCampaign Is Awesome For Enterprise Teams
Here are the reasons why I think ActiveCampaign is a must-have platform for enterprise teams:
- A powerful suite of easy-to-use tools to run personalized, engaging email and SMS marketing campaigns
- Build advanced, customizable automation in few clicks so you can focus on work you love
- Manage your sales and marketing processes with an in-built CRM tool
- Leverage 850+ in-built integrations and plug-in other apps you already use and love
- Super helpful support team and dedicated rep coupled with plenty of guides, training videos to keep you unstuck
ActiveCampaign Enterprise Pricing
ActiveCampaign has four base pricing plans with discounts for paying annually:
- Lite Plan for $15/month ($9/month paid annually)
- Plus Plan for $70/month ($49/month paid annually)
- Professional Plan for $159/month ($129/month paid annually)
- Enterprise Plan for $279/month ($229/month paid annually)
For the enterprise plan, the above pricing comes with 2,500 contacts (max). The bigger your email list gets, the more you pay. To save money, they provide you with a nice annual discount when you pay yearly for any ActiveCampaign plan.
For Enterprise, if you have over 25,000 contacts, you'll need to talk to sales for a custom pricing quote.
What about migrating from your current platform?
ActiveCampaign offers free whiteglove migration for all plans. They will work directly with you to get your contacts and automations all moved over seamlessly.
For enterprise users, it’s a no-brainer to be on the ActiveCampaign Enterprise pricing plan.
The ActiveCampaign Enterprise plan is a great fit for large organizations looking to scale up their sales and marketing processes.
This plan gets you unlimited access to ALL email marketing, unlimited sending, SMS marketing with a custom SMS number, sales automation, and CRM features in ActiveCampaign.
And they also provide you with unique enterprise features such as custom reporting, website messaging, site tracking, custom domain, custom marketing reporting, custom sales reporting, unlimited users, and a dedicated account rep.
You can stop by my ActiveCampaign pricing guide to learn more and see a breakdown of all plans.
ActiveCampaign Features For Enterprise Teams
If you need powerful tools to boost sales, acquire more customers, and elevate your entire customer experience, ActiveCampaign is perfect for your enterprise teams.
The Enterprise plan gives you access to all the features from the lower tier plans, plus features for large businesses.
ActiveCampaign provides enterprise teams with an integrated marketing platform built to power your email marketing campaigns and sales automation processes.
Here are the ActiveCampaign features for enterprise teams that would interest you and help you get results:
- Email marketing tools (run email marketing campaigns and deliver messages to your audience with unlimited sending)
- Marketing automation tool (build automations with ease, get advanced segmentation, world class email delivery, )
- Customer relationship management tool (manage your contacts seamlessly and win more customers)
- Dedicated account representative (your team will have an ActiveCampaign expert to consult with)
- Priority support (get your support requests handled fast via a phone call, mail, or live chat)
- Extensive customization options (get creative flexibility to use your email headers, change mail server domain, or change CSS to develop a custom service).
- Unlimited built-in integrations (connect with over 850+ tools you already use in your business)
- Unlimited users with custom permissions (Give access-levels to unlimited team members)
- Landing pages: use ActiveCampaign landing page templates to build high-converting marketing pages.
- Deep data integrations: get deep data insights into your marketing and sales activities.
ActiveCampaign Email Marketing & Automations For Enterprise
Running your enterprise demands a full-scale email marketing service that lets you engage your audience and create incredible customer experiences. This is where you need a platform like ActiveCampaign.
ActiveCampaign helps you create and send awesome emails that your audience wants to see and is profitable to your business.
You can build any type of email marketing campaign for your business - whether broadcast, triggered, or targeted emails.
With a drag-and-drop email designer and templates that leave an impression, ActiveCampaign gives you all you need to get off the ground creating beautiful emails. No tech wizardry or knowledge of design is needed.
What about sending different emails depending on the contact, tags, or list segment?
This is where email segmentation features come in. ActiveCampaign lets you send targeted email messages to different parts of your audience with world class email delivery.
The platform lets you drive personalized email marketing and get better results when you send the exact emails your audience wants to engage with.
In return, your audience enjoys a personal, delightful marketing experience.
Now, let’s get into what most enterprise teams care about - marketing automation.
Marketing automation handles monotonous, boring work for you so you can focus on other productive tasks.
ActiveCampaign does a great job in providing a smart automation toolset for enterprise teams, leading to better experiences for you and your audience.
Do you want to outsource repeatable tasks no one has time for and focus on important work you love?
Yes, you can - with ActiveCampaign.
The platform allows you to:
- Automate email campaign and follow-up
- Automate SMS messaging
- Use tags to track contacts
- Discover your most engaged contacts
- Integrate apps you already use and love
- And much more
ActiveCampaign has a built-in automation builder that lets you set up automated workflows in little time.
The best part is ActiveCampaign’s automation builder uses a drag-and-drop functionality and is quite easy to use.
And if you’re stuck or don’t know what to do, there are various pre-made automation templates to get running with. You can also rely on helpful guides, training videos, the support team, and your dedicated rep to help you out.
ActiveCampaign also provides an Automation Map which lets you see how each automation connects.
With automation maps you get a visual representation of how all your automations interact.
Most enterprise teams rely on a stack of tools (like Slack, Microsoft Teams, SalesForce, and more) to power their work and drive growth for the business.
When it comes to adding a new tool to that arsenal, it has to fit in seamlessly.
ActiveCampaign’s enterprise-level integration has got you covered with this and lets you connect with the ecosystem of tools you already use and love.
The platform has pre-built integrations for 870+ popular apps, including Shopify Plus, Salesforce, Microsoft teams (and Excel, etc.), and SO many more favored by large teams.
These apps are in categories essential for enterprise teams such as CRM tools, accounting, payment processing, project management, and more.
Most tools your enterprise team currently use or would use in the future can be plugged into ActiveCampaign, and if you don't find the app you're looking for, you can usually create your own integration with Zapier or Automate.io.
CRM & Sales Team Features
A CRM keeps track of your contacts, scores leads, and streamlines your sales processes.
ActiveCampaign functions as a CRM and helps you manage your audience automatically.
For enterprise teams, you can be confident that this platform has built-in features to help you do less and sell more in little time.
ActiveCampaign’s Sales CRM combines seamlessly with marketing automation for tasks such as contact management, deal monitoring segmentation, and leads prioritization.
It’s time to ditch those boring, manual tasks that continuously eat up your time.
With ActiveCampaign, your sales processes keep running on automation. You just manage things from the outside.
You’re able to automate tasks like the ability to:
- Nurture leads
- Create tasks
- Update contact details
- Update deals
- Manage sales pipeline
- And more
When you automate contact management with ActiveCampaign, you ensure no leads slip through the cracks.
The days of sifting through endless emails, keeping track of business cards, and chasing down phone numbers are finally over.
ActiveCampaign is the CRM tool for enterprise sales teams that need to keep track of contacts in a central platform. Plus, the platform integrates with the sales tools you already use.
Marketing Automation Alternatives For Enterprise Teams
ActiveCampaign is a perfect-fit email marketing and automation platform for professional enterprise teams. It deserves a place in your arsenal.
But if you’re not satisfied with its features, price point or you just want to explore other options, here are the best marketing automation alternatives for enterprise teams:
- Marketo Engage
- Acoustic Campaign
We've also put together a ton of comparison posts for other marketing automation platforms:
ActiveCampaign can serve as an entire CRM tool for your business and help you manage your sales processes and tasks as well as your marketing automations.
When it comes to marketing automation and CRM, ActiveCampaign offers more powerful features for enterprise teams than the popular MailChimp. MailChimp shines based on popularity, affordable price points, and great priority on email design.
ActiveCampaign offers you four monthly pricing plans that go up in cost depending on the number of contacts you have: Lite plan for $15, Plus plan for $70, Professional plan for $159, and Enterprise plan for $279. Each ActiveCampaign plan is priced for a minimum of 500 contacts and you get a nice annual discount when you pay yearly.
No, ActiveCampaign does not have a free plan. But they have a 14-day free trial and allow you to try the platform for free for 14 days.
Final Thoughts - Is ActiveCampaign Best For Enterprise Teams?
Enterprise teams need to be highly effective to drive results and support the work environment.
And to deliver excellent results and drive growth for the business, they have to use the best tools right for the job.
When it comes to email campaigns, CRM, and marketing automation, ActiveCampaign for enterprise teams is an excellent choice.
ActiveCampaign is a customer experience automation platform - It’s the right kind of all-in-one platform you need to streamline your sales processes, automate tasks, integrate third-party apps, convert more leads, win new customers and retain them.
Apart from being easy to use, ActiveCampaign eliminates work friction for enterprise teams, automates monotonous tasks, and delivers an incredible marketing experience to your audience.